This was a Guest Lecture at Sydenham Institute of Management Studies

1. Changing Trends - Use of Social
Media by HR Professionals
A Guest Lecture by Surya Prakash Mohapatra
at
Sydenham Institute of Management Studies

2. Source: KPMG

3. Social Media Usage by Industry Type
Hiring, C&C, Talent Management, Branding Source: WIPRO

4. Social Media Opportunities for HR
1. Recruitment
2. Training and Development
3. Collaboration and Engagement

5. “84% of passive candidates would
consider leaving
their current employers
for a company with an excellent
reputation.”

6. “Best employers are attracting
abundant quality candidates
through high employee
involvement in sourcing
& attracting candidates.”

7. Top 5 ‘Great Places To Work® ’ Best Employers 2014
Company Avg. Applicants per
vacancy
Total Annual
Applications
% New Hires by
Employee Referral
1 Google 140 1,267,959 19%
2 sas 43 52,530 52%
3 BCG 33 34,659 6%
4 Edward Jones 29 168,942 79%
5 Quicken Loans 23 125,420 56%
Source:2014 Great Place to Work® Guides LLC dba Great Rated!™

8. Social Media Usage by Respondent Type in India
Source: WIPRO

9. Social Media Usage for Hiring
Source: WIPRO

10. Social Media Opportunities for HR
1 Recruitment
2. Training and Development
3. Collaboration and Communication

11. Training and Development
- Shared Workplaces (Shared Point, Google Docs, Wikis)
- Videos (YouTube, Brainshark)
- Podcasts
- Blogs
- Social Network Discussion Boards- Facebook, WhatsApp
- Virtual Chats (Tweet Chat Session)

12. Social Media Opportunities for HR
1 Recruitment
2. Training and Development
3. Collaboration and Engagement

13. Source:KPMG

14. Contrary to popular belief,
if controlled appropriately,
social media has shown to
increase productivity and
employee engagement, and
foster innovation through
collaboration.

16. Potential Risks Associated
with Social Media

17. Internal Risks
• Employees inadvertently or deliberately leak privileged information
that belongs to the organization
• The creation of public, and therefore “discoverable,” public record
related to internal employment issues
• Ownership issues regarding public forums/networks where
employees might engage with customers to discuss business issues
• Introduction of sensitive personal information into the workplace
(politics, religion, sexual orientation, lifestyle issues)

18. Internal Risks
• Employees inadvertently or deliberately leak privileged information
that belongs to the organization
• The creation of public, and therefore “discoverable,” public record
related to internal employment issues
• Ownership issues regarding public forums/networks where
employees might engage with customers to discuss business issues
• Introduction of sensitive personal information into the workplace
(politics, religion, sexual orientation, lifestyle issues)

19. External Risks
• The potential for viral growth of negative sentiment either in
response to organization communications or simply a market
discussion on products or services
• Inappropriate or inaccurate commentary on organization financial
performance
• Misrepresentation of organization’s position on public issues
• Damage to company’s reputation or desired brand image
• Data privacy breach related to lost personal identifiable information
(PII)

20. YOUR SOCIAL MEDIA JOURNEY
HAS ALREADY BEGUN…
Are you Ready??

21. A good hockey player plays
where the poke is. A great
hockey player plays where the
poke is going to be.
- Wayne Gretzky

22. Thank YOU for Your Attention
E-mail: suryapm69@gmail.com
Twitter: pmsurya
Papers: https://independent.academia.edu/SuryaMohapatra/Papers
Presentations: http://www.slideshare.net/suryapm/edit_my_uploads
Facebook Page: https://www.facebook.com/pages/Workforce-Learning-Tips-by-Surya-P-
Mohapatra/1541006466180266