Learn what list segmentation is and how it can improve how you communicate with your list.

1. WHAT IS LIST SEGMENTATION?
Susan Harrison
Harrison Kenyon Marketing

2. WHAT IS LIST SEGMENTATION?
If you are familiar with any aspect of list
building you may have heard of list
segmentation, but you may not really
understand what it is. List segmentation is
what its name suggests, a way of dividing
a large list into a smaller one.
Your next question should be ‘Why?’

3. WHAT IS LIST SEGMENTATION?
The main reason to divide your list is so
that you can send out more targeted
emails to them. For example if you sent an
email to your list about self publishing a
book on Kindle you can track who opens
and reads your email.

4. WHAT IS LIST SEGMENTATION?
Each autoresponder deals with this in a different
way but you should have the ability to check on
your email stats. The following applies to anyone
who has an Aweber account.
To find out who is interested in your email you
click on the title and then go to a tab that says
Opened and Unopened. You then have the ability
to create a segment that you can save.

5. WHAT IS LIST SEGMENTATION?
So following our example you would find
out how many people opened your email
about self publishing. You can then save
them into a new list called Self Publishing.
Next time you want to promote a product
or give out information on this topic, you
know you have a list of interested people.

6. WHAT IS LIST SEGMENTATION?
Using this method is going to help your open
rates go up and it will increase your income.
You can even subdivide this segment even
more and find people who specifically like
Kindle products or who want to learn more
about using CreateSpace. When you send
more targeted emails you are engaging your
list and they are going to love you for it.

7. WHAT IS LIST SEGMENTATION?
It depends how far you want to divide your
lists. But if you are currently not seeing great
results with emailing your list, you should try
this step.

8. WHAT IS LIST SEGMENTATION?
Yes, this step is going to take time and effort to put into place,
the effort can really be worth your while. List segmentation is
perfect if you tend to offer lots of different products. You can
easily create smaller lists for different areas, you could end up
with lists like those below.
• Losing Weight
• Car Repair
• Blogging
• Writing a Book
• Creating Apps

9. WHAT IS LIST SEGMENTATION?
Using list segments can be really
beneficial to any serious marketer who is
looking to provide their list with quality
content.

10. WHAT IS LIST SEGMENTATION?
To find out how to build your list like an expert
visit our site
www.harrisonkenyon.com