http://www.sternpr4less.com/seo-omaha/ Omaha SEO Firm Strategist explains the difference between organic SEO and pay-per-click pdf document. Search engine marketing Omaha Nebraska news. For Omaha SEO Firm news, go to http://www.sternprnews.com Copyright February 2014. Stern PR Marketing Omaha. All Rights Reserved.

1. Omaha SEO Firm Opines
Organic SEO Techniques
Confused? We explain
We at Stern PR™ specialize in both organic search
engine marketing (SEO) and pay-per-click (PPC) like
Google’s AdWords and Facebook advertising.
We have earned our stripes as a top-rated search engine optimization marketing
Omaha Neb. Provider because our SEO techniques seem to work great. For all our
clients, we suggest they invest in a monthly SEO/PR plan that focuses on
building/maintaining keyword rank on Google, Bing and Yahoo for the words people
type in most. We think that a company on a limited budget should spend their dollars on
organic search engine optimization rather than
PPC, for the most part.
Google AdWords Can Be Costly
Fact is that Google AdWords can be too cost
prohibitive for many small and medium-sized
companies, especially if their industry keywords
are highly competitive. Google AdWords works
great though if you choose keywords that are not
as popular.
Difference Between Organic SEO Versus PPC
Google AdWords works like an auction. The more
competitive a keyword, the higher the investment.
Don’t be surprised to hear that it can cost $15 each
for every click your PPC advertisement gets. The downside of PPC can be click fraud,
when an unethical competitor clicks on your ad to deplete your budget quickly.
Underhanded, yes.
As an Omaha SEO Firm analyst, Stern PR Marketing™ believes that the most effective
way to catapult keywords high on search engines is to use organic search engine
optimization techniques. This above image explains in simplistic terms the difference
between organic SEO and pay-per-click advertising.
Where is Organic SEO On Google?
Organic SEO refers to Google’s search result listings found in the center of your
screen. These listings are NOT paid for, but are targeted via content that is created by
your Omaha SEO strategist and involves other external factors.
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2. Google AdWords On Top & Right Side
Likewise, pay-per-click listings sit along the right
side of the screen. Our experience shows that
fewer people click to the right, unless their search
is for something obscure. The shaded listing on the
top IS the prime spot, courtesy of Google AdWords
pay-per-click advertising.
Google AdWords Works But Pricey
We know and our research shows that most people
first look at the center (organic business listings) of
Google and/or the top (Google AdWords PPC) of
Google's search results. Again, to obtain position
on the top shaded section, you’ll need to place the
highest bid in Google AdWords.
A lot of moolah is mostly required to show up at the top. We do believe, however, that
any organization would benefit from doing both Google Adwords AND organic SEO, if
the marketing budget allows.
Why Organic SEO May Be Better
To be frank, organic SEO works great on its own
provided you are willing to invest in hiring an
Omaha SEO analyst and internet marketer who
spends time weekly and/or monthly boosting your
online Public Relations, Marketing and Advertising.
When to Do Pay-per-click Advertising
Again, if you have a decent marketing budget, PPC is invaluable. If you currently have a
limited online presence and need a top search engine spot fast, Google AdWords is a
great product that nets quick results, especially for highly competitive keywords that
may take time to rank organically. To reiterate, if your keywords are not competitive,
then your marketer may be able to run a PPC campaign with a small budget.
Word to Wise Business Owners
In total, companies must understand that it takes time and patience to move up the
search engines for any given keyword in the organic SEO game. It's not uncommon for
a website article, press release and video to take months to rank high.
That said, Stern PR™ in Omaha Nebraska has been able to achieve results in less than
48 hours, but the Omaha SEO company makes no promises, nor should any search
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3. engine marketing firm. If you are promised 1st page position, run fast. They are
dishonest. After all, search engine position depends solely on third party algorithms and
secret factors that are not shared with SEO strategists. Another tip, hire a local Omaha
SEO firm rather than outfits overseas or out of state. Why do some SEO companies
succeed, while others fail?
SEO success depends on luck and education by your search
engine marketing Omaha consultant. Here at Stern PR™, we are
dedicated to continuing education that involves white hat SEO
strategies. This month alone, we’ve invested in 80 hours of
education to get better at search engine optimization.
With an estimated 70-90% of people searching online before buying a product/service,
every business needs to rank on the 1st page of Google. To achieve this objective, your
company must invest in a monthly search engine optimization plan which includes
organic SEO techniques.
Few Omaha SEO companies write well
The Omaha internet marketing specialist you hire should
be an expert in advertising, marketing and public relations
on & offline. It’s not wise to hire an Omaha web design or
SEO company for search engine marketing because the
bulk of the work that IS required for success involves
professional online writing: website content, press
releases, social media posts and the like. Web designers and SEO strategists in Omaha
tend to be technical people only. They are NOT professional copywriters who specialize
in corporate identity branding.
Another common scenario from Omaha web designers and SEO companies in
Nebraska is to allow their clients to write their own content. Then, the SEO
"professional" simply copies/pastes the unpolished writing onto their client's website or
social media. Most business owners don’t have the skill or knowledge to pen a great
website.
"A business needs a professional copywriter to
pen their work on and offline. I've looked at some
of the writing from Omaha SEO competitors and
I’m underwhelmed. While some Omaha search
engine marketing companies do great SEO work,
they appear to lack the ability to write well.”
“Writing well is fundamental for identity branding. That’s why business
turns to us for SEO. We write for aesthetics and search engines. We’re
great storytellers,” emphasizes Susan Stern, a copywriter Omaha.
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4. Stern PR Marketing™ is the ideal option for Omaha
SEO firm work. Susan Stern brings 20+ years of
copywriter experience as an on-air broadcast news
journalist, and writer for public relations, marketing and
advertising.
Observers of Stern PR’s national work have confused the small agency with a largesize firm with a staff of 5-20 individuals. The fact is that Omaha Marketer Susan Stern
handles 90% of PR strategy and implementation herself with great success. Web
developer Austin Scott serves as a fantastic website developer and co-marketer, too.
Together the pair provide outstanding Omaha-based internet marketing services to
clients from Maine to California.
"Businesses come to us because they know we provide exceptional
marketing, advertising and public relations without the huge price tag
that big agencies pass along to clients," said Susan Stern.
Count on Stern PR Marketing™ in Omaha for outstanding and
affordable website content writing, advertising, graphic design,
Omaha video production, press releases, social media and
more. From early companies to established business, Stern PR™
helps business grow.
Stern PR™ IS your organization's one stop shop for offline and
internet marketing consulting in Omaha Nebraska. Plus, Stern PR™ offers Omaha SEO
firm services that are effective. With most people searching online before buying a
product or service, every business must have a strong internet presence, preferably a
1st page Google position. Count on Stern PR™ to help your organization rank high.
You've heard the background. You’ve also learned about Organic SEO versus PPC.
Final Step: Pick a Monthly SEO/Social Media Plan.
Visit website for more information.
Inquiries? Contact Stern PR Marketing™. Reach Susan Stern direct. 402212-7489
Leave slideshare and visit official website for Omaha SEO plans, Marketing, Advertising
and Public Relations!
Website: sternprmarketing.com
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