So, it's finally mainstream, right? Within education, what are the social media success stories? Who's doing social in an interesting, unusual and surprising way? We'll run through a set of success stories discovered through an open submission period. Use the best elements of these #crowdsourced cases to kick your own social strategy up a notch. This presentation was part of the 2013 CASE Social Media and Community Conference.

1. AND THE WINNERS ARE...
Case Studies of Social Media Success
Susan T. Evans, mStoner
CASE Social Media and Community Conference 2013

2. THE CALL FOR ENTRIES
...the countdown to #casesmc

3. THE CATEGORIES
Funniest (I laughed out loud at the very funny way we used social.)
Fundraising (I got of bang for the buck (we raised a lot of money) on
social.)
Crisis (Social helped us survive a crisis—well.)
Lessons Learned (How I screwed up on social.)
Alumni Engagement (My use of social media was for alumni only.)
It’s Academic (I used social for an academics- or research-related purpose.)

4. MEET THE DECIDER
BTW, I mostly
decided to get rid of
the categories.

5. Humble? Shy?

6. THERE WERE NO ENTRIES FOR...
It’s Academic
Fundraising
Lessons Learned

7. The plan for more entries...
Fundraising | Lessons Learned | It’s Academic

8. How the decider decided:
You must be present to win.

9. How the decider decided:
The more concrete, the better.

10. AND THE WINNERS ARE...

11. ALUMNI ENGAGEMENT
The winner for this category is...
Colby College

14. “Our weekly ‘talking about
this’ for the page (usually
around 300-400) peaked at
3,094. Our weekly ‘total reach’
for the page (usually around
10-15K) peaked at 152,703.”
“At one point, Twitter shut
down our account because we
were looking like spammers.” Robert Clockedile
#Colby200

15. FUNNIEST
The winner for this category is...
University of Maryland
University College

17. 5,787 watched this “Harlem Shake”

18. “University of Maryland University College is non-
traditional in every sense of the word (international
campus locations, online classes, courses conducted
on military bases). Because our university and student
body is non-traditional (working adults, active duty
military students taking courses in war zones, etc), we
have a difficult time engaging our alumni.”
“Many universities were doing the Harlem Shake, but
we did not have present student body to film such a
video. So, our Director of Alumni Programs had the
office of Advancement do the video.”
— Sarah Conboy

19. THIS COULD HAPPEN TO YOU
The winner for this category is...
Fairleigh Dickinson University

20. @FDUWhatsNew (2,513 followers)

21. @fduproblems (1,198 followers)

26. “There are still plenty of
#fduproblems tweets, but the
substance of the tweets is far
less damaging to the University
than they were before.”
“College students wouldn't be
college students if they didn't
complain about term papers
and exams and that is what
makes up the majority of Dan Landau
#fduproblems tweets now...”

27. YOU GOT SOME?
Fundraising | Lessons Learned | It’s Academic

28. IT’S ACADEMIC
LESSONS LEARNED
FUNDRAISING
Anyone?

29. THANK YOU!
Susan T. Evans
Senior Strategist
mStoner
@susantevans