Slides from my talk on January 31, 2013, sponsored by usertesting.com
I have a book on this topic: 100 Things Every Designer Needs to Know About People
Visit my website and blog for more on this topic: www.theteamw.com/blog
5. Larson, Adam, & Loschky, L (2009). The contributions of central versus
peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
6. 9. People Use Peripheral Vision To
Get The “Gist”
Larson, Adam, & Loschky, L (2009). The contributions of central versus
peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
7.
8. Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency
affects effort prediction and motivation. Psychological Science, 19, 986–988.
9. #4: Hard To Read Or Overly Decorative Fonts = Task Is
Hard
8 minutes
Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency
affects effort prediction and motivation. Psychological Science, 19, 986–988.
10. #4: Hard To Read Or Overly Decorative Fonts = Task Is
Hard
8 minutes
15 minutes
Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency
affects effort prediction and motivation. Psychological Science, 19, 986–988.
11. #4: Hard To Read Or Overly Decorative Fonts = Is Hard
8. Hard To Read Or Overly Decorative Fonts = Task
Task Is
Hard
8 minutes
15 minutes
Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency
affects effort prediction and motivation. Psychological Science, 19, 986–988.
12.
13. Fact or Fiction?
People can only
remember/process 7 + or –
“things” at a time
FICTION
14. 7. People Can Remember/Deal With
3-4 Things At A Time
Baddeley, A. D. (1994). The magical number seven: Still magic
after all these years? Psychological Review, 101, 353-356.
Broadbent, D. (1975). The magic number seven after fifteen
years. In: Studies in long-term memory, ed. A. Kennedy & A.
Wilkes. Wiley.
Cowan, N. (2001). The magical number 4 in short-term memory:
A reconsideration of mental storage capacity. Behavioral and
Brain Sciences, 24, 87-185.
15. 40% stopped to taste
30% of them purchased
100 people = 12 sales
60% stopped to taste
3% of them purchased
100 people = 2 sales
16. Iyengar, Sheena S. and Mark
R. Lepper. 2000. When
choice is demotivating: Can
one desire too much of a
good thing?. Journal of
Personality and Social
Psychology. 79: 995-1006.
33. In a lake there is a patch of lily pads. Every day the
patch doubles in size. If it takes 48 days for the patch to
cover the entire lake, how long would it take for the
patch to cover half of the lake?
24 days or 47 days?
34. In a lake there is a patch of lily pads. Every day the patch
doubles in size. If it takes 48 days for the patch to cover the
entire lake, how long would it take for the patch to cover half of
the lake?
24 days or 47 days?
46. Business,
Conceptual
Audience
& User
Model Design Testing &
Design Validation
Research
& Analysis
47. 3. There are “weak” ties and “strong” ties
“Weak” Ties
=?
“Strong” Ties
=
150
Professor Robin Dunbar
University of Oxford
http://www.isca.ox.ac.uk/about-us/staff/academic/prof-robin-dunbar/
48. 2. Speaker and Listener Brains Sync
Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural coupling
underlies successful communication.” Proceedings of the National Academy
of Sciences.
49. 1. The Fusiform Facial Area (FFA) Makes Us
Pay Attention To Human Faces
52. @thebrainlady
susan@theteamw.com
www.theteamw.com
Susan Weinschenk, Ph.D.
Weinschenk Institute, LLC
Notes de l'éditeur
[current state] Our current knowledge about usability and user experience is only the tip of the ice burg. The field of usability is maturing; we know how to design experiences that people can use. We have methodology; we have standards and guidelines based on the science of cognitive psychology. We have data to back up our decisions and we fall back on this data to make intelligent, informed design decisions. We’re starting to feel pretty good about ourselves and the way we put together designs.