14. Social Media Use Demographics
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15. “(Social networking) is human
communication.”
Rob Key
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16. Mobile internetMobile internet
Twitter mobile use up by 62% since mid
April Twitter
50% online mobile time spent on
Facebook GSMA
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17. Mobile users spend 1.4 times as many hours using
social networking sites than reading and
responding to e-mail
TNS
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18. Social MediaSocial Media
Interact with your clients
‘Organic’ advertising
‘Viral’ spread
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39. Social media contentSocial media content
Seasonal advice
Competitions
Promotions
Encourage participation
Respond to feedback
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40. Social media practicalitiesSocial media practicalities
Encourage staff to participate
Draw up a calender for admin
Policy for negative comments
Social networking policy
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susie@vethelpdirect.com
41. Getting fans and followersGetting fans and followers
Newsletter
Posters
Staff
‘Suggest’ to friends
Ads
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susie@vethelpdirect.com
42. Other sites to exploreOther sites to explore
Linked In
You Tube
Flikr
Foursquare
Google places
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58. Monitor and analyseMonitor and analyse
Google alerts
Social mention
Google analytics
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59. Internet action planInternet action plan
Interesting and engaging website
Search engine optimisation
Social networking
Directories
Google and facebook ads
Monitor
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susie@vethelpdirect.com
60. Susie Samuel MA VetMB MRCVSSusie Samuel MA VetMB MRCVS
0845 4961 204
07782273040
Social media for vets – facebook
Internet marketing for vets – Linked In
susie@vethelpdirect.com
www.vethelpdirect.com
0845 4961204
susie@vethelpdirect.com
Notes de l'éditeur
2006 Lightening tour of opportunities.
Ask re use
You already know how to do social networking for your practice. Word of mouth. Don;t be intimidated. You already know how to do the difficult bit, you just need to 1/ learn a few very basic technicalities 2/know whats out there 3/social conventions
Rapidly changing patterns of use
Quick tip
Obviously best if organic search engine optimisation means you are coming up first anyway
Lightening tour of opportunities. Many free or low cost