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FrogPond Invites You to discover “How Agents Can Become More Profitable Using New Tools to Generate Leads www.HTEN.com 1
2       Where have we Been? Where are we Now? Where are we Going?
How Many Ways Can You Read the New York Times? 1. Print Newspaper   2. Online Website 3. iPhone Application www.HTEN.com 3
Good News for consumer marketers -- Email Marketing effectiveness is  "increasing alot" by a rate of nearly 2 to 1… ,[object Object]
   Content Relevancy
   User PreferencesSource: MarketingSherpaImage: MarketingSherpa ww.HTEN.com
5 Inbound Marketing vs Outbound Marketing www.HTEN.com
  California Association of REALTORS Survey Results Showed… ,[object Object]
  84% of Homebuyers use the Internet
  80% of Agents still buy newspaper advertisementwww.HTEN.com 6
What 3 Questions Should REALTORS Ask? ,[object Object],  Generate Leads? ,[object Object],  Expert & Trusted Advisor to today’s consumers   while saving time and money? ,[object Object],  and how can I provide it?     www.HTEN.com 7
Real Estate Market Data  www.HTEN.com 8
9
10 www.HTEN.com
11
How does Housing Trends eNewsletter BENEFIT you? 1.  FREE Online Marketing Tool - Turnkey  - Saves Time & Money 	2.  Personal Brand Re-Enforcer 	3.  Lead Generator 	4. Relationship Builder 5. Viral Marketer 	6. Email List Builder  	7.  Provider of Valuable Content for Social Media Marketing 				www.HTEN.com 12
Personalize Your URL Branding Yourself    http://YourName.HousingTrendseNewsletter.com www.HTEN.com 13
     Adding Your Links Drives Consumers to YOU www.HTEN.com 14
15    Drive Traffic to Your Website  www.HTEN.com
16   FREE Member Benefit www.HTEN.com
17 MargieDorrance www.HTEN.com
18 www.HTEN.com
19  STEP 1 – Add Photo www.HTEN.com
20   STEP 2 - Add Your Links           www.HTEN.com
21 Step 3 – Add Your Email Address         www.HTEN.com
22 http://clients.housingtrendsenewsletter.com www.HTEN.com
23    Agent Administrative Area  www.HTEN.com
24       Get Badges & Banners www.HTEN.com
25       Draft Message to Email Consumers Monthly  www.HTEN.com
26     3 Easy Steps to Get Started www.HTEN.com
www.HTEN.com 27
  BE REALLY COOL               Housing Trends eNewsletter                         is Mobile Enabled       www.HTEN.com 28
Consumers read your 1 Minute Market Report from               any location on their smart phones. Even while looking at waterfront properties        www.HTEN.com 29
Why Internet Leads are GOOD Leads                          1.  Consumer FINDS You  	     2.  TRUSTS You to be Knowledgable 3. Takes an ACTION to Communicate with You www.HTEN.com 30
Marketing 2010 Bible says… You  WILL Loose Marketing Efforts    Time         Money         Reputation   If You Do Not Respond to Email Leads           www.HTEN.com 31
32                        Ways to Share Your Free  Housing Trends eNewsletter  with Consumers www.HTEN.com
		Why is Social Media Important? Twitter exceeded 5 billion Tweets in October 2009 YouTube has over 1 billion video views daily Facebook accounts for 6% of all US internet visits www.HTEN.com 33
34 www.HTEN.com
             Statistics about Facebook ,[object Object]
    100 million mobile Users
    100 million Facebook Connect users
    25 billion items shared each month on Facebook         www.HTEN.com 35
36 Twitter is social networking and microblogging service.  From a business and marketing perspective,  Twitter helps you: ,[object Object]
   interact with your customers prospects
   track what people are saying about your company
   develop direct relationships with bloggers, journalists    and industry leader www.HTEN.com
37 Current Twitter Speed is around  51,860 tweets by minute                      Tuesday May 18  14:37:59                        UTC 2010                      TweetSpeed.com  www.HTEN.com
38
39 Email Marketing Campaign ,[object Object]
  Ask for Email Addresses
  Add Banner to Your Email Signature
  Email Housing Trends eNewsletter to   Consumers Each Month  ww.HTEN.com
    REALTOR Danny Frank Reaches 2,800 Consumers   www.HTEN.com 40

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“How Agents Can Become More Profitable Using New Tools to Generate Leads”

  • 1. FrogPond Invites You to discover “How Agents Can Become More Profitable Using New Tools to Generate Leads www.HTEN.com 1
  • 2. 2 Where have we Been? Where are we Now? Where are we Going?
  • 3. How Many Ways Can You Read the New York Times? 1. Print Newspaper 2. Online Website 3. iPhone Application www.HTEN.com 3
  • 4.
  • 5. Content Relevancy
  • 6. User PreferencesSource: MarketingSherpaImage: MarketingSherpa ww.HTEN.com
  • 7. 5 Inbound Marketing vs Outbound Marketing www.HTEN.com
  • 8.
  • 9. 84% of Homebuyers use the Internet
  • 10. 80% of Agents still buy newspaper advertisementwww.HTEN.com 6
  • 11.
  • 12. Real Estate Market Data www.HTEN.com 8
  • 13. 9
  • 15. 11
  • 16. How does Housing Trends eNewsletter BENEFIT you? 1. FREE Online Marketing Tool - Turnkey - Saves Time & Money 2. Personal Brand Re-Enforcer 3. Lead Generator 4. Relationship Builder 5. Viral Marketer 6. Email List Builder 7. Provider of Valuable Content for Social Media Marketing www.HTEN.com 12
  • 17. Personalize Your URL Branding Yourself http://YourName.HousingTrendseNewsletter.com www.HTEN.com 13
  • 18. Adding Your Links Drives Consumers to YOU www.HTEN.com 14
  • 19. 15 Drive Traffic to Your Website www.HTEN.com
  • 20. 16 FREE Member Benefit www.HTEN.com
  • 23. 19 STEP 1 – Add Photo www.HTEN.com
  • 24. 20 STEP 2 - Add Your Links www.HTEN.com
  • 25. 21 Step 3 – Add Your Email Address www.HTEN.com
  • 27. 23 Agent Administrative Area www.HTEN.com
  • 28. 24 Get Badges & Banners www.HTEN.com
  • 29. 25 Draft Message to Email Consumers Monthly www.HTEN.com
  • 30. 26 3 Easy Steps to Get Started www.HTEN.com
  • 32. BE REALLY COOL Housing Trends eNewsletter is Mobile Enabled www.HTEN.com 28
  • 33. Consumers read your 1 Minute Market Report from any location on their smart phones. Even while looking at waterfront properties www.HTEN.com 29
  • 34. Why Internet Leads are GOOD Leads 1. Consumer FINDS You 2. TRUSTS You to be Knowledgable 3. Takes an ACTION to Communicate with You www.HTEN.com 30
  • 35. Marketing 2010 Bible says… You WILL Loose Marketing Efforts Time Money Reputation If You Do Not Respond to Email Leads www.HTEN.com 31
  • 36. 32 Ways to Share Your Free Housing Trends eNewsletter with Consumers www.HTEN.com
  • 37. Why is Social Media Important? Twitter exceeded 5 billion Tweets in October 2009 YouTube has over 1 billion video views daily Facebook accounts for 6% of all US internet visits www.HTEN.com 33
  • 39.
  • 40. 100 million mobile Users
  • 41. 100 million Facebook Connect users
  • 42. 25 billion items shared each month on Facebook www.HTEN.com 35
  • 43.
  • 44. interact with your customers prospects
  • 45. track what people are saying about your company
  • 46. develop direct relationships with bloggers, journalists and industry leader www.HTEN.com
  • 47. 37 Current Twitter Speed is around 51,860 tweets by minute Tuesday May 18 14:37:59 UTC 2010 TweetSpeed.com www.HTEN.com
  • 48. 38
  • 49.
  • 50. Ask for Email Addresses
  • 51. Add Banner to Your Email Signature
  • 52. Email Housing Trends eNewsletter to Consumers Each Month ww.HTEN.com
  • 53. REALTOR Danny Frank Reaches 2,800 Consumers www.HTEN.com 40
  • 54. Housing Trends eNewsletter Provides You with Valuable Content To Create the Buzz Social Media: Networking Anyone can connect with Everyone from Anywhere 2. Social Media: Publishing Everyone can publish Anything for Everyone 3. Social Media: Sharing Anyone can promote Anything to Everyone www.HTEN.com 41
  • 55. # 1 on Yahoo for “housing trends” out of 63.3 Million www.HTEN.com 42
  • 56. 43
  • 57. # 1 on Google Search for “housing trends” our of 44.6 Million 44
  • 58. 45
  • 59. 46
  • 60. 47
  • 61. ACTION PLAN: Sign Up Today Grow Email List & Email Monthly Sign Up & Get Involved with Social Media Respond to Your Leads Make More Money www.HTEN.com 48
  • 62.
  • 63. Few will use it effectively to generate business Where do YOU want to be? www.HTEN.com 49
  • 64. Housing Trends eNewsletter www.HTEN.com 50
  • 65. 51 Sign Up at www. HTEN.com www.HTEN.com
  • 66. 52 Look for these banners to on Your Associations Sites Click to Sign Up www.HTEN.com
  • 67. 53 Housing Trends eNewsletter Susie Hale 713.880.1010 Susie@FrogPond.com Support: HousingTrendseNewsletter@FrogPond.com www.HTEN.com