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Social Media For HR

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Digital Consultant
Digital Consultant

Presentation at CIPD event, Kettering, 05 Feb

BusinessTechnologie
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Social media for HR and professional development CIPDKettering4th Feb 2010Susi O’Neill, digital consultantAlec McPhedran, Skills Channel TV
Tonight’s presentation Susi O’Neill Introduction to social media for HR 2. Alec McPhedran Social media policy and skills Group workshop Discussion on issues raised + feedback
About me ,[object Object]
Digital strategy consultant –growing businesses online through strategic planning and marketing
Specialise in media industries moving to online economy, multimedia content and e-marketing
Founded CreativeNottingham.com, new blog for creatives in Nottingham
Trained as a musician, toured Europe with many alternative bands
A leading UK theremin player, many TV appearances & recently 4th plinth, Trafalgar Square,[object Object]
Don Tapscott, Corporate Behaviour Author of Wikinomics, video on YouTube
What is social media?
Defining social media Using web tools to transform 1-to-1 to 1-to-many conversations
Links with...User-generated content (UGC)
Links with...Web 2.0 (software for sharing)
...or as Tim Berners-Lee calls it “a piece of jargon”
Isn’t the web inherently social? Usenet Newsgroup, established 1981 (now Google Groups)
Isn’t the web inherently social? Google Wave, collaborative communication tool, launched Sept 2009
Types of social media: blogs ,[object Object]
22 of 100 most popular websites are blogs
51% of blog readers shop online,[object Object]
LinkedIn: 50m users
Used by 2/3 people in world
4th most popular online activity (more than email)
Time online growing at 3x rate of other activities,[object Object]
100M YouTube videos viewed daily
50 billion photos on top 5 photo sharing sites
3M photos uploaded daily to Flickr,[object Object]
3M Tweets per day on Twitter
1.2M people ‘follow’ @stephenfry,[object Object]
Your customers are talking about you
So help them out

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Social Media For HR

  • 1. Social media for HR and professional development CIPDKettering4th Feb 2010Susi O’Neill, digital consultantAlec McPhedran, Skills Channel TV
  • 2. Tonight’s presentation Susi O’Neill Introduction to social media for HR 2. Alec McPhedran Social media policy and skills Group workshop Discussion on issues raised + feedback
  • 3.
  • 4. Digital strategy consultant –growing businesses online through strategic planning and marketing
  • 5. Specialise in media industries moving to online economy, multimedia content and e-marketing
  • 6. Founded CreativeNottingham.com, new blog for creatives in Nottingham
  • 7. Trained as a musician, toured Europe with many alternative bands
  • 8.
  • 9. Don Tapscott, Corporate Behaviour Author of Wikinomics, video on YouTube
  • 10. What is social media?
  • 11. Defining social media Using web tools to transform 1-to-1 to 1-to-many conversations
  • 13. Links with...Web 2.0 (software for sharing)
  • 14. ...or as Tim Berners-Lee calls it “a piece of jargon”
  • 15. Isn’t the web inherently social? Usenet Newsgroup, established 1981 (now Google Groups)
  • 16. Isn’t the web inherently social? Google Wave, collaborative communication tool, launched Sept 2009
  • 17.
  • 18. 22 of 100 most popular websites are blogs
  • 19.
  • 20. LinkedIn: 50m users
  • 21. Used by 2/3 people in world
  • 22. 4th most popular online activity (more than email)
  • 23.
  • 24. 100M YouTube videos viewed daily
  • 25. 50 billion photos on top 5 photo sharing sites
  • 26.
  • 27. 3M Tweets per day on Twitter
  • 28.
  • 29. Your customers are talking about you
  • 31.
  • 32. Own your brand URLs
  • 33. Create a consistent avatar
  • 34. Build an ‘evergreen cache’
  • 35.
  • 36. Seed and share – be an expert
  • 37. Add value – share knowledge & ideas
  • 38. Have fun – be social, make connections
  • 39.
  • 40. HR & legal: How much is too much?
  • 41. What not to do... Respect boundaries (and employment law)!
  • 42.
  • 43. Sources: 43% search engines, 12% Facebook, 12% LinkedIn, 3% search blogs, 4% Twitter
  • 44. 70% rejected applicant based solely on his or her online info
  • 45. Candidate lied about qualifications – 38%;  * Candidate showed poor communication skills – 31%;   * Candidate made discriminatory comments – 13%;   * Candidate posted content about them drinking or using drugs – 10%;   * Candidate posted provocative or inappropriate photos/info – 9%;   * Candidate bad-mouthed previous employer, co-workers, clients – 9%;   * Candidate shared confidential information from previous employer – 8%
  • 46.
  • 47. Social media in HR Five core values:
  • 48.
  • 49. Plan social media strategically, manage responsibly
  • 50. ‘Mow the lawn’ in your spaces
  • 51. Be careful how you monitor employee behaviours
  • 52.
  • 53. Group discussion 1) What are the opportunities and risks for managing social media in your organisation?2) Which tools and approaches could you introduce?