Social Media for Job Searching
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Careers adviser presentation covering Twitter, Facebook and LinkedIn for job search
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Social Media for Job Searching
- 1. Careers and Employability Centre Social Media for Job Searching
- 2. By the end of the session you will: get tips on how to build an active social media profile that markets you well know how to use social media to: get ideas of what to do with your degree; research and look for job vacancies; network with employers Outcomes of the session
- 3. Social media offers the opportunity to build a strong online profile that attracts recruiters. Create a strategy to optimise your presence by: • using a consistent username and image across your Facebook, LinkedIn and Twitter profiles • highlighting your location – general, not specific! • highlighting the type of work you’re looking for Follow, network and engage with: • companies you want to work for • recruiters • leaders in the job area you’re interested in • groups active in the sector Set up job alerts! How can YOU use social media for job searching?
- 4. Employers and recruiters use it too! Recent research indicated that more than 50% of employers view candidates’ social media profiles before making a job offer. This led to the majority of recruiters reconsidering their decision. What image is your social media presence projecting?
- 5. Your digital footprint A photo a friend has tagged you in Your Facebook account (if not high privacy settings) A guest blog post you have written, or your own blog A review you have left on a website Your Tweets on Twitter Facebook profile picture Facebook banner Facebook groups Instagram Tumblr Pinterest Comment boards Forums Flickr YouTube School yearbook online Everything on the internet that is about you!
- 6. So think about data protection Think carefully about : • Keeping your social and professional profiles separate • Medium selection – think about what to include where! • Content selection – professional, appropriate • Privacy settings • Security
- 8. Online networks Where are the people in the sector you’re interested in making contact? A professional looking online presence can help you to make contact with people working in the sector you are interested in. You can add examples of your work on web pages, blogs, online videos. This is important in media/creative industries.
- 9. Choosing the right medium– Social media use in fruit! I’m eating a #grape I like lemons Here’s a video of me eating a melon Here’s a great photo of some pears This is where I bob apples Here’s how to make a great smoothie I’m listening to “Raspberry Beret” Anyone want some bananas? Snap of my fruit face!
- 10. LinkedIn • My skills include apple picking • I’m qualified in banana peeling • I work in the fruit industry • I’m interested in the future of fruit freshness • I’m connected to fruit growing experts • Here’s a video / photo / recipe for a smoothie • Here’s my blog about the best fruit diet
- 11. 1 1 The World’s Largest Professional Network 467,000,000+ members https://press.linkedin.com/about-linkedin 12M+ Canada 128M+ USA 25M+ Brazil 7M+ Australia 138M+ EMEA 35M+ India 4M+ South Africa 5M+ Turkey 8M+ Italy 11M+ France 8M+ Spain 6M+ NL 20M+ UK 2M+ U.A.E 2M+ Sweden 8M+ Mexico 20M+ China 5M+ Russia 8M+ DACH • Online networks
- 12. Facebook
- 13. 1. Create two profiles – identify key words to use on your professional one! 2. Provide details of education, work experience and skills 3. Get involved – joining relevant groups, liking and sharing companies you’re interested in. 4. Use Facebook jobs boards (eg. INDEED) and individual company careers pages to set up job alerts Top tips for job search with
- 14. Twitter
- 15. 1. Follow accounts – find out about what’s happening now in the industry you want to work in 2. Search for opportunities – using the search tool 3. Get involved – tweet, retweet Top tips for job search with
- 16. LinkedIn
- 17. How to give yourself the best chance of success What you knowWho you knowWho you are
- 18. 1. Complete your profile, 100% 2. Build your network 3. Join relevant groups 4. Gather recommendations and endorsements 5. Apply for jobs Top tips for job search with LinkedIn
- 19. 100% profile completion Add info and maintain your profile on a regular basis 100% complete profiles are 40x more likely to receive opportunities.
- 20. Your LinkedIn profile Making you more visible to potential employers and recruiters: • Professional but friendly looking photo • Write an attention grabbing headline – put in that you’re job hunting • Write a compelling summary
- 21. Job search using LinkedIn
- 22. Send personalised invitations with context Grow your network 2 Start at the profile to ensure you have the option to create a personal message.
- 23. Networking using LinkedIn Ask questions Build a reputation
- 24. Networking using LinkedIn Stay in touch as your network grows Do people favours!
- 26. Careers research using LinkedIn
- 27. Learn about industry sectors Careers research using LinkedIn
- 28. Social media can help you to: • Generate careers ideas • Find out about jobs you’ve not considered • Find out what a job is really like – ‘insider information’ • Ask how your skills and interests fit those of the job • Explore the hidden job market- where jobs aren’t advertised • Opportunity to ask for work experience Using networking for career planning
- 30. Traditional face to face networking… Now augmented by online social media… Working the room… Working the world wide web… What is networking?
- 31. REMEMBER….. • We all have networks • You have probably already used networking skills (finding work experience/ part time work) • Most people are flattered to be asked for advice • There are many established networks you can use, eg. Sussex alumni • It never hurts to ask someone (tactfully) for help - they can always say no! Unsure about networking?
- 32. Connect to people you know …who know other people Who to connect with? Work colleagues Family / Family friends Fellow students on your course Career Services Tutor / Lecturer Friends
- 33. • Follow up and keep in touch • Say “Thank you!” • Share good news! • Offer to help others Online networking etiquette
- 34. Passive (Research) Looking at people related to you or where you are going Looking at what other people are saying / doing Reading Blogs Researching companies Active (Communication) Communicating = liking / sharing / asking / blogging / tweeting & retweeting / content creation Create an ACTIVE online presence!
- 35. Social media for job search Summary
- 36. Want some support? Careers and Employability Centre • Online e-guidance through CareerHub • Short interviews with a careers adviser – book via CareerHhub • Events programme – employer events and careers workshops (book on CareerHub online) www.sussex.ac.uk/careers
Notes de l'éditeur
- Social media has become an integral part of the job search and application process, standing alongside CVs, applications and interviews as a tool for getting the job you want. Using good social media can help you research what's out there and put you in contact with employers and their vacancies. Social media is also a great graduate recruiter in its own right with many of our recent graduates getting Brighton based or national jobs in the rapidly growing communication, marketing, advertising, business and IT related industry.
- Build strong ACTIVE online presence – your online brand!
- This could include a profile on Facebook,Twitter or LinkedIn photographs that you, your friends or family have posted online anything you have written or that has been written about you, for instance on public discussion/comment boards, blogs, or in articles. First impressions used to be at interview – now they happen online. Have you checked your Digital Footprint? Who has Googled themselves recently? What did you find? Definitely recommend doing that – make sure you don’t have anything damaging, from photos to blogs. Social media is strongly optimised on search, so usually LinkedIn profiles come top when you search on a name. Then Twitter and Facebook.
- Linked In or similar professional networks may help Your Facebook presence should be professional and well maintained (appropriate use of privacy settings) Branch Out is a Facebook career networking application Twitter can be used to follow and engage with people and organisations in sectors you are interested in.
- Social media in the language of fruit (used to be donuts – got healthy!). What would you say LinkedIn is, in fruit terms?
- Some examples of LinkedIn in fruit terms – more than just a CV, or a list of sales contacts. And not just somewhere to go when you want a new jobs – we want LinkedIn to be relevant and useful for you on a daily basis.
- 2 new members per second. Students / recent Graduates is the fastest growing demographic on LinkedIn. Over 40 million students and recent graduates using LinkedIn
- Create two profiles – identify key words to use on your professional one! Have proper security settings on your private facebook account. On your professional site, provide details of education, work experience and skills. Get involved – joining relevant groups, liking companies you’re interested in, do they encourage you to post questions – may help you establish a relationship and increase your understanding of this career/sector
- Follow account – following relevant companies – better feel for their organisation. Find accounts that are influential in your chosen sector – keeps you up-to-date on latest news and help you make link-minded connections. Great tool for increasing your commercial awareness and job market knowledge. Search for opportunities – use their search tool, with specific keywords and hashtags. General terms like #jobsearch work well. Get involved – tweet about work experience, reply to posts, retweet from relevant accounts – develop a positive footprint by commenting on key issues affecting the industry you want to work in.
- Our value propositions for members – three ways that LinkedIn helps its members
- Complete your profile, 100% - write a profile and summary that includes key words in that job sector. Build your network – connecting to at least 50 contacts will increase your chances of getting in touch with the right people Join relevant groups – connect with people by joining groups and following employers – helps you keep abreast of industry news and identifying key players etc. Gather recommendations and endorsements – boost the strength of your profile. Get in touch with colleagues, lecturers, employers etc. to ask for these. Apply for jobs – set up job alerts and apply direct through LinkedIn.
- There are lots of sections you can complete – the more the better. It’s not all about work experience. Include your Languages, University teams or organisations, projects and certifications. Even your Interests can be useful – people make deeper connections with those people they see with shared interests. “Hey, he does Karate!”
- FIRST IMPRESSIONS COUNT Select a photo that represents how you want to be seen at work. Missing a photo – consciously or subconsciously you get missed – people focus on the photos, not the silhouettes. We are social. You don’t have to enlist the help of a professional photographer. Think about matching the dress code of the profession you are looking to get into (e.g. City career = suit ; Web Dev = casual). Be alone in the shot and you can even take a photo with the help of a friend. Your headline is important as (with your name and photo) it comes up in search results, in groups, and is basically the first thing people see. The headline is a great way to show your value and passion in one quick line. Let the reader (recruiter?) know what you are all about right away. Inspire them to read more. Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. Your Elevator Pitch. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
- If you are connecting to someone you know well, then fine, no need to write a personal message. But if it is someone you do not know that well, then the personal message is CRITICAL. Do not leave the default “I'd like to add you to my professional network on LinkedIn.” Go to the person’s profile (good to read up) and then select “Connect” (other places can automatically send with the default message, so do it this way if important). Then you get the dialogue box to include your context and message – WHY are you getting in touch? Employers get a lot of LinkedIn requests – making personal contact first can really help with generating an actual connection – eg. attending employer events (eg. AMEX careers fair, Uni careers events) ask questions and impress and ask for their contact info…..
- Can use this to: Find people you want to networking with Gain ideas of what to do with your degree Get ideas about key industries in different sectors
- Key employers in different sectors Key competitors Key players in the industry – can you follow them, groups you could join so that you could link with key players?
- Key to job searching online – building up a positive and active online presence, your more likely to get noticed!
- You know more people than you think – from friends, to people on your course, to people you have worked with – even people on teams or bands or groups. The more people you connect with, the bigger your Extended Network. If you know 50 people, and they know 50, and then they know 50 – well, that’s thousands of people already. And the interesting opportunities come from unknown sources – if someone knows you well, they will tell you straight away. But what about someone you don’t know sharing a job or working at the company you like – and then a mutual friend sharing that post / information – suddenly it’s there in your newsfeed!
- So employers find you more easily and find an active, positive online presence!
- In the library – book appointments, events and also get E-guidance through the As a Question tab via careerhub