Business breakfast sustainability presentation full version no hyperlinks

 Definitions and explanations

 Background and History

 Influences…

 Application and examples

15/10/2010 VPB435 Apply the concepts of sustainability to a major challenge © GippsTAFE 2010

 In 1987 the Prime Minister of
Historical Norway, Gro Harlem
development Brundtland, launched the
Key word associations book Our Common Future
(Australian) National Strategy for that effectively reinvigorated
Ecologically Sustainable
Development 1992 the modern era of
sustainability.
GDP no longer a viable measure of
human progress

 Prime Minister Brundtland
chaired the United Nations
World Commission on
Environment and
Development (the Brundtland
Commission).
http://www.thwink.org/sustain/deadlock/E1_OurCommonFutureCover.gif

Key word associations:
 2002 Australian Bureau of
Local governance Statistics issues Measuring
National government
Australia’s Progress (ABS
International treaties 2002).
Global corporations

Non government organisations
 Publication uses sustainability
indicators as a reporting
Community groups measure.
Households
 http://www.abs.gov.au/
Measuring Australia’s Progress
2002

What are the key components of an
indicator?

15/10/2010 VPB436 Develop and implement a program to support behavioural change and sustainability 4

 To be sustainable simply
Definitions and means to enable things to
guidelines continue to achieve a form of
Key word associations: existence which can be
Sustainable maintained indefinitely.

 Derives from the Latin word
susinere denoting a sense of
support in both physical and
emotional terms.

 Adjective used to qualify,
clarify or add meaning to
http://www.ebookstore.tandf.co.uk/tandfboo
ks/20010C1E/20010C1Ecoverw01c.jpg
nouns and other phrases.

 The capacity of human
systems to provide for the full
Key word associations
range of human concerns in
Agenda 21 Outcome of the 1992
Rio Earth Summit on the
the long term.
Environment and Sustainable
Development

World Health Organisation
 Referring to the long term
survival of our species and the
Visit:
http://www.dec.wa.gov.au
quality of our lives.

Stops the promotion of
unmaintainable practices


Key word associations
 “Consequently, when we use
the term sustainable we
You Tube – The Bill- Shortfilm
Germanwatch rarely use it in isolation, but
instead we add it to words
Wales Institute for Sustainable
Education. Located at… like agriculture, economy,
http://www2.cat.org.uk/wise/
environment and of course
society”
 Mark Whitehead 2007
Visit
http://www.cat.org.uk/


Further Reading…
Books…

Mark Whitehead. 2007. Spaces of
sustainability: geographical
perspectives on the sustainable
society. Routledge.

Auden Schendler. 2009. Getting
Green Done. PublicAffairs.

In Search of Sustainability. Ed.
Goldie, Douglas, Furnass. 2005.
CSIRO PUBLISHING.


VPB436… Develop and
implement a program to
support behavioural  Without the implementation of
change and sustainable behaviour change, sustainable
practices practices are difficult to
Key word associations: implement.
Learning pathways

Behaviour identification  Why?
Sustainable practice identification
 Identification of the sustainable
practice.

 Identification of the associated
behaviour.


Definitions and
Viewpoints
 Complexity of human behaviour

Fostering social marketing

Interdependent interactions

 Behaviour is related to
independent and
interdependent interactions
between person, people,
environment and time.

http://www.coderfriendly.com/wp-content/uploads/2009/09/spectrum_proces_complexity.jpg


Definitions and  What are the factors that
Viewpoints influence behaviour?

 Ways of understanding…
Factors influencing behaviour…

Comprehension  Common sense
Cognitive processing
 Experience
 Intuition
Listening
 Science
Timeframe  Tradition
Information quality  Authority
 Values


Definitions and  Reciprocal interactions of
Responses persons operating within linked
social systems.

Factors influencing behaviour…  Conflict, inequality, dominance
Systems perspective and oppression in social life
Conflict perspective
 Self-interest and rational
Rational choice perspective
choices regarding effective
ways to accomplish goals


Definitions and  Development of human
Viewpoints behaviour throughout life.


Development perspective
 Social behaviour learned as
Social behaviour perspective individuals interact with their
Humanistic perspective
environments.

 Individual inherent value,
freedom of action and search
for meaning.


 Is behaviour applicable to
Definitions and individuals, groups or
Responses organisations?

 “By applying techniques from a variety of
fields, it’s possible to design systems which
help users to reduce the environmental
http://architectures.danlockton.
impact of using them: effectively, making
co.uk/design-for-sustainable-
behaviour/ users more efficient by designing for
behaviour change. This project aims to
develop and test a method for assisting
designers to create behaviour-changing
products and services in this area, and
then run user trials with prototypes, to
determine which approaches are actually
most effective at changing users’
behaviour, and reducing energy or other
resource use.”


Behaviour  Is it an assumption
assumptions that…People react in standard
and rational ways to new
Key word associations: information they receive?
Learning pathways

Behaviour identification

Sustainable practice definition
 How do people react to
change?

 How would you react to
change?


Behaviour  Assumes behaviour change
assumptions only has to happen once.

 People do not just change once,
Problems associated with assuming they often move back and
that people react in standard and
rational ways to new information forward between behaviours in
they receive. response to many influences.
Behaviour change programs

Source: Parnell & Benton.
 Assumes people change at the
Facilitating Behaviour Change. same time.
1999.

 Not everyone is ready to change
at the same time a program
intervenes in their lives.


Source: Parnell & Benton. Facilitating Behaviour Change. 1999.


Definitions and  Can leave people uncertain
Responses about how to change and
maintain their behaviour, or how
Key word associations: to encourage change in others.
Learning pathways

Behaviour identification  Attention is not focused on the
interaction between individuals
and programs.
Facilitating Behaviour Change.
1999.  People who do not respond
‘adequately’ are not taken into
account within the program.


Definitions and  Behaviour change is a process
Responses that takes place over time. It is
never straight forward, nor is it a
Key word associations: single event.
Learning pathways


 People go through stages
before final changes are made,
1999. and many things happen after
they start to make changes.


Stages of behaviour  Pre-contemplation stage…
change

Key word associations:  In the beginning, a person might
not realise that change is
Stages of change model
possible, desirable, or relevant
Source: Parnell & Benton. to them.
1999.

 The person has not begun to
contemplate change or the need
for change.


 Contemplation stage…
Definitions and
Responses
 Later, something happens to
prompt the person to start
thinking about change.
Learning pathways

Behaviour identification  Perhaps hearing that someone
else has made changes?
Maybe something else has
changed, resulting in the need
Facilitating Behaviour Change. for further change?.
1999.

 The person has started the
process of contemplating
change..

 Preparation for change…
Definitions and
Responses
 The person prepares to
undertake the change.

Learning pathways
 This will require gathering
Behaviour identification information about the change,
finding out how to achieve the
change, learning what skills are
Source: Parnell & Benton. necessary and deciding when
1999. the change will take place.

 It may include talking with
others to assess how they feel
about the likely change.

 Preparation for change…
Definitions and
Responses
 There might be intense feelings
associated with the change, and
the person might need time to
Learning pathways reflect on those feelings.

 The person may consider what
impact the change might have
Source: Parnell & Benton. and who will be affected.
1999.

 The preparation stage may
occur quickly and easily or it
may take some time.


 Action stage…
Definitions and
Responses
 Eventually, the person will
change their behaviour.

Learning pathways
 The person is acting on
Behaviour identification previous decisions, experience
information, new skills and
motivations for making the
Source: Parnell & Benton. change.
1999.

 A new behaviour has been
adopted!..


 Maintenance stage…
Definitions and
Responses
 Once a new behaviour has
been adopted, practice is
required for the behaviour to be
Learning pathways consistently maintained.

 Maintenance occurs when the
behaviour has been
1999. incorporated into the rest of the
person’s life.


 Maintenance stage…
Definitions and
Responses

 It becomes just one of a whole
range of behaviours the person
Learning pathways
undertakes.

Sustainable practice definition  Once behaviour is familiar, and
occurs without requiring active
thinking, it can be said that the
1999. behaviour has been maintained.


Sustainability Victoria Act 2005.

Trying to develop plans for a sustainable business practice focusing on a
long-term outlook towards the economic, environmental, cultural and social
impacts of your business.

 Access
‘Revit:Stakeholder
engagement- a
toolkit’ and use as a
resource guide.

 The sustainable business
community is continually
striving towards enhanced
corporate, ecological, cultural
and social responsibility.

 Access and look at
Sustainability Victoria’s
6 Goal Business Plan.

 ‘Stakeholder’ is a
generic reference to a
person, group,
organisation or
institution.

 A sustainable idea will
always face pressures,
from, if nothing else,
time alone acting as a
pressure. The question
is can the idea be
maintained?

http://edgewatertech.wordpress.com/2009/01/

 Access ‘Sustainable
development and
business success:
Reaching beyond the
rhetoric to superior
performance’ and use
as a resource guide.

 Is industry specific,
however, some great
tips can be found at
http://www.rfsustainable
cities.eu/rubrique.php3?
id_rubrique=96 by using
retrospective skills, i.e.
how have, why did they.

 Read
http://www.abfoundation
.com.au/news/media_re  For an excellent
leases/4 guideline on
sustainability and
businesses.
 Read
http://www.abfoundation
.com.au/research_know
ledge/research/53

 Visiting this site is a must do activity.
http://www.environment.gov.au/water/policy-
programs/weo/best-practice.html

http://www.musgrave.ie/sustainability/about_report.html

 Visit
 http://www.globalreporting.org/Home

 What is meant by the
term;

“Consumer Society”?

 When did we become
one?

http://www.bgsu.edu/departments/acs/1890s/sears/1897%20Cat.jpg

 How does
consumerism-
manufacturing
contribute to global
pollution?

 Define a few key
environmental impacts
relating to production
and consumption.

http://michaelgreenwell.files.wordpress.com/2007/06/motivator7743859.jpg

 What is an
environmentally
preferred business
practice?

http://eao.uncc.edu/NL/Nov07/lst.gif

 What sort of social
effects are derived from
production and
consumption?

http://www.bsos.umd.edu/gvpt/lpbr/pictures/benkler0806.jpg

 What type of inter-
generational factors
will influence the
development of
production and
consumption?

 http://www.greenbiz.com/news/2008/12/1
7/are-you-analyzing-how-you-impact-
ecosystems

http://images.amazon.com/images/P/0415341949.01.LZZZZZZZ.jpg

 Visit:
 http://www.chronicpoverty.org/pu
blications/search/simple/doctype
/15

 Where are the future
production models and
changes going to
occur?

 Sustainable production is context
dependent. It is defined and
interpreted by different societies in line
with…
 Economic trends, such as those
related to growth and to market and
pricing mechanisms, that may change
ecological balances, social cohesion
and determinants of economic welfare.
 Socio-cultural trends changing the
requirements for human satisfaction,
http://www.cals.uidaho.edu/igert2/images/palouse_farming2.jpg
including new lifestyles or society’s
ecological concerns.

 Political trends and priorities modifying
the regulatory process that deal with
management of the environment, the
economy and society.
 Ecological conditions & Environmental
limits

 Our knowledge of those circumstances
and limits;
 International issues including the
economic and physical transfer of
materials, energy and products across
boundaries & resources

http://images.wool.com/pub/pastures_aust_map.jpg

Visit:

http://www.ecotec.com/publications.html

http://www.product-life.org/

http://www.product-life.org/en/major-
publications/the-product-life-factor

http://www.businessinsociety.eu/month/20
09/10

http://www.cdn-inc.com/sustain-approach.html

 A number of characteristics must be
satisfied in order to ensure that production
processes and the use of products and
materials operate within environmental
limits.

 The sustainable use of renewable
resources and renewable energy.
 The management of non-renewable
resources, for example in closed material
loop systems.

 The use of non-renewable energy in ways
that maintain the integrity of natural cycles,
http://per.mojofiti.com/wp-content/uploads/2010/01/img07.jpg
such as the carbon cycle;

 The maintenance or restoration of
ecological and environmental systems that
provide environmental sinks for wastes
and pollution arising from production,
Visit:
products and materials in use and waste.
http://www.re-f-use.com/

 The minimisation of transportation needs.

 These systems should:
 Operate in a competitive market
framework;
 Provide for social cohesion and quality
of life, implying a satisfaction of human
needs.
 extended to all members of the
http://www.core77.com/blog/events/150_examples_of_sustainability_3072.asp
population.

 The use of goods and
services that respond to
basic needs.

 Provides a better quality
of life while minimising
the use of natural
resources, toxic material
and emissions of waste
and pollutants.

http://www.sustainable-everyday.net/ccsl/data/04.jpg

 What does a ‘product
carbon footprint’ mean?

 What is an ecological
footprint?

 What is eco-design?

http://florida.sierraclub.org/Northeast/images/JR%20Green%20Carbon%20Footprint.jpg

The term ‘product carbon
footprint’ refers to the
GHG emissions of a product
across its life cycle, from raw
materials through production
(or service provision),
distribution, consumer use and
disposal/recycling.

It includes the greenhouse gases carbon dioxide
(CO2), methane (CH4) and nitrous oxide (N2O),
together with families of gases including
hydrofluorocarbons (HFCs) and perfluorocarbons
(PFCs)
http://www.bkc.co.nz/Portals/0/images/greenhouse%20gases.jpg

http://www.bsigroup.com/Standards-and-Publications/How-we-
can-help-you/Professional-Standards-Service/PAS-2050

http://i.treehugger.com/images/2007/5/24/one-bike.jpg http://www.inhabitat.com/wp-content/uploads/100redesigntitle.jpg

http://weblogsurf.com/wp-content/uploads/2009/04/hadidpavilion-ed01.jpg http://www.ubergizmo.com/photos/2008/5/eco-design-jacket.jpg

 Eco design
 Design which is meant to
address all environmental
impacts of a product
throughout it’s complete
lifecycle, while also aiming
to enhance function,
quality and appearance.

http://anordinarymom.files.wordpress.com/2009/02/metamorphosis-of-monarch-butterfly.jpg

http://www.grcblog.com/wp-content/uploads/2009/04/graphic2.jpg http://www.scienceinthebox.com/en_UK/sustainability/pic/lca.gif

 http://www.lcacalculator.com/

http://www.ecobox.me/images/life-cycle.jpg

 What are the key
characteristics of Life
Cycle Assessment?

 What are the limitations
of LCA?

http://image.wareseeker.com/software/wii/abc/details_b7f84153b-wallpaper_1_800.jpg

 Attributional LCA
Aims at describing the
 describes the pollution environmental
and resource flows within properties of a life cycle
a chosen system
attributed to the delivery and its subsystems.
of a specified amount of
the functional unit.

 Consequential LCA
Aims at describing the
 estimates how pollution effects of changes
and resource flows within within the life cycle.
a system change in
response to a change in
output of the functional
unit.

 Describes the principles  In ISO 14040 LCA is
and framework for life defined as the
cycle assessment. "compilation and
evaluation of the inputs,
 Defines the goal and outputs and potential
scope of the LCA. environmental impacts
of a product system
throughout its life cycle”.

 When associated with
providing a Product
Carbon Footprint, only
products which use the
same LCA methodology
can be compared.

 Huge variability in
omitting/including
impact categories.

http://hoklife.com/wp-content/uploads/lifecycle_building_submittal_21.jpg

 Time consuming.

 Costly.

 Not uniform in application or
interpretation.

 Used to mis-direct or
“Greenwash” a business
process.

http://thesietch.org/mysietch/keith/files/2008/03/greenwash-painting.jpg

 International Journal of Life
Cycle Assessment (IJLCA).

 Journal of Cleaner
Production (JCP).

 Journal of Industrial Ecology
(JIE).

 Environmental Science and
Technology (ES&T).

http://environment.research.yale.edu/documents/images/h-n/JIE-Nanomaterials.gif

Further Reading…
Books…

Seeking sustainability in an age of
complexity. 2007
Author: Graham Harris
Pub: Cambridge


Further Reading…
Books…

Social Learning towards a
sustainable world. 2007
Ed. Arjen E.J. Wals


Business breakfast sustainability presentation full version no hyperlinks

Business breakfast sustainability presentation full version no hyperlinks

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