Green and Brown: What America's Changing Demographics Mean for Brands of the Future
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What evidence is there to suggest that Latino consumers can be a powerful force in driving revenue for environmentally and socially responsible products? What myths about Latinos have been serving as roadblocks to tapping that consumer segment? What do brand, marketing and communications executives need to know to reach Latinos with news of innovation for sustainability, and respective sales?
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Green and Brown: What America's Changing Demographics Mean for Brands of the Future
- 1. Green and Brown: What America’s Changing Demographics Mean for Brands of the Future Graciela Tiscareno-Sato, Latinnovating: Green American Jobs and the Latinos Creating Them Nayelli Gonzalez, Saatchi & Saatchi S Jason Riveiro, Sherwin-Williams Verena Sisa, Conill
- 2. Green and Brown: What America's Changing Demographics Mean for Brands of the Future
- 4. By the Numbers: America’s Fastest Growing Segment
- 7. Myth #1: Latinos Are Not Environmentalists
- 9. Myth #2: Latinos Don’t Want to Buy Green
- 11. Myth #3: Spanish-language Ads Are the Only Way to Reach Latinos
- 13. Thank You! Thank You Nayelli Gonzalez @nayelligonzalez saatchis.com/ideas