What does it mean to invest in natural capital, and what options does one have for doing it? How are some of the world's biggest companies adding brand value through understanding and investing directly in the profound value of Earth's natural assets, while ensuring future access to inputs critical for their own business?

1. Natural Capital Investment at Work:
Adding Brand Value through Innovative
Investments in Ecosystem Services and
Biodiversity
Tara O'Shea, CodeREDD
Kim Lopdrup, Darden Restaurants
Francisco Suarez Hernandez, FEMSA
Hailey Broderick, Puma
James Gibson, Air New Zealand

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11. GOAL: MITIGATE
GROSS EMISSIONS
OF 44M+ TONS CO2
OVER A 30YR
PERIOD

12. PUMA/WILDLIFE WORKS REDD PROJECT SUPPORTS &
PROTECTS
•! 500,000 ACRES OF FOREST
•! 100,000 COMMUNITY MEMBERS
•! 300+ SPECIES OF BIRDS
•! 50+ SPECIES OF MAMMALS
•! 20+ SPECIES OF BATS

13. LOCAL WILDLIFE WORKS RANGERS
HEAD RANGER: ERIC SAGWE

14. WWW.PUMALOVETHYPLANET.COM

15. 3YR GOAL: ADDITIONAL
REDD+ PROJECTS = 5M
HEACTARES OF NATIVE
FOREST TO MITIGATE
~25M TONNES CO2
EMISSIONS ANNUALLY.

16. IF YOU WANT TO GO
FAST, GO ALONE. IF YOU
WANT TO GO FAR, GO
TOGETHER.
- AFRICAN PROVERB

17. NZ Great Walks biodiversity partnership
SB’13

21. 1. Endangered species transfers

22. 2. Biodiversity projects
“The Routeburn project is the single largest new conservation project we have
been able to implement in the Wakatipu region since DOC was formed.”
(Greg Lind, DOC Area Manager, Wakatipu)

23. 3. Promotional support

25. !"
Natural Capital Investment at Work: Adding
Brand Value through Innovative Investments
in Ecosystem Services and Biodiversity
Dr. Jay Golden
Director, Duke Center for Sustainability & Commerce
Associate Vice Provost for Research

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Darden at a Glance

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31. Darden’s growth and expansion has placed an
increasing importance on our sustainability
efforts and the need for a clear understanding of
the breadth and depth of our social,
environmental and supply chain footprint.
"We recognize we have the responsibility to
make a positive difference around a host of
sustainability issues to drive the growth of our
company while also creating social value.“
Clarence Otis
Chairman and CEO of Darden
Darden’s Commitment to Sustainability

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