1. 5 TipsTo Avoid The
deAdly sins
of mArkeTing
VP Marketing
Free Range Studios
Drew Beam
Director of Innovation
Free Range Studios
R

2. 22
mArkeTing sTories shApe socieTy

3. 33
mArkeTing sTories shApe socieTy

4. 44
how you Tell your sTory reAlly mATTers
Today’s Goal: to give you tools to
avoid 5 common marketing sins.
By recognizing the sins, you can
craft an empowering brand story
that activates your audience.

5. 55
AgendA
The 5 Deadly Sins of Marketing
Small group exercise
The 5 Remedies for the 5 Deadly Sins
Brand Storytelling Tools and Resources

6. 66
A QuesTion for you
What types of stories are you most trying to tell?
Press the appropriate number on your telephone
communiTy Building And engAgemenT
mArkeTing And sAles
AcTivism & educATion
leAdership And inTernAl communicATion
oTher

7. The 5 deAdly sins:
inaDequacy
MaRKeTinG

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sin #1
vAniTy
When you position your
brand as the hero in your
communications that is
vanity in action.

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sin #2
AuThoriTy
authority comes into
your expertise and
credentials, parade
your jargon or list your
features.

10. 1010
sin #3
puffery
tell
your audience what to
think or do, substituting
opinion for fact.

11. 1111
sin #4
insinceriTy
When you lose yourself
in the hopes of pleasing
your audience, you risk
being insincere.
“if there is no planet,
where will you drive?”

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sin #5
gimmickry
Gimmickry is the empty,
opposed to the far more
inspiring kind of funny
that comes from hearing
something we know to
be true.

13. 1313
smAll group exercise
introduce yourself to your group:
name, organization and role
Which marketing sin is your brand
most vulnerable to, and why?
Vanity
Authority
Gimmickry

14. remedies for The 5 sins:
ToolS of
eMPoWeRMenT
MaRKeTinG

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remedy #1
vAniTy
Make your audiences
the center of your
communications.

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remedy #2
AuThoriTy
connect to your
audience’s values to create
emotional resonance.

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remedy #3
puffery
Speak in a human voice.

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remedy #4
insinceriTy
find the universal
message and let it guide
all your communications.

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remedy #5
gimmickry
Be memorable with a unique

20. 2020
BrAnd sToryTelling Tools And resources
free Downloads
Booklet:
amazon.com
ask us about starting a project
info@freerange.com

21. 2121
Introduction to Breakthrough Storytelling
freerange.com/eworkshops

22. ThAnk you
VP of Marketing
frankie@freerange.com
Drew Beam
Director of Innovation
drew@freerange.com
facebook.com/freerange
@freerangestudio #epicbrandstory
linkedin.com/company/free-range-studios