Brands & Behaviour Change: Building Business Value While Encouraging Sustainable Consumption
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Rodolphe d'Arjuzon, Global Head of Research, Verdantix Sarah McDonald, Global Director, Sustainability, Unilever Carmel McQuaid, Climate Change Manager, Marks and Spencer Hermione Taylor, Founding Director, The DoNation The conundrum presented by the drive to a sustainable economy is how to support continuous business and brand success while encouraging more sustainable consumption. This panel shares some fantastic insights into strategies that work to drive behavior change while encouraging customer loyalty and increased sales.
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Brands & Behaviour Change: Building Business Value While Encouraging Sustainable Consumption
- 1. Brands & Behaviour Change: Building Business Value While Encouraging Sustainable Consumption • Rodolphe d'Arjuzon, Global Head of Research, Verdan9x • Sarah McDonald, Global Director, Sustainability, Unilever • Carmel McQuaid, Climate Change Manager, Marks and Spencer • Hermione Taylor, Founding Director, The DoNa9on Sustainable Brands London Conference
- 2. Brands & Behaviour Change: Building Business Value While Encouraging Sustainable Consump<on Hermione Taylor, The DoNa<on Carmel McQuaid, Marks and Spencer Sarah McDonald, Unilever
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- 9. 3,057
- 14. Carmel McQuaid, Marks and Spencer Brands & Behaviour Change: Building Business Value While Encouraging Sustainable Consump<on
- 15. How Green Are Our Customers? 38% 27% 16% 11% Not my What’s the If it’s easy Crusader problem point?
- 16. The journey ahead…. A value creating business that is carbon positive, wastes nothing, restores the natural environment and improves peoples lives. Sustainable Business Pace and scale of change accelerated 2015-30 Plan A extended 100 commitments, big impact, Strong business case 2012-2015 Business Sustainability Plan A Single issues managed by team on edge of business. 2007-2012 CSR 2000s Community Investment 1980s Philanthropy 1970s Time
- 24. THE BUSINESS CASE FOR SUSTAINABILITY IS COMPELLING
- 25. UNILEVER SUSTAINABLE LIVING PLAN 3 BIG GOALS
- 26. OUR ENVIRONMENTAL FOOTPRINT Unilever’s Greenhouse Gas Footprint
- 27. THE 5 LEVERS FOR CHANGE
- 29. COMFORT: LESS WATER a
- 30. UNDERSTANDING PEOPLE’S PRIORITIES “There are so many environmental issues, like pollution and waste, right here in NYC, it’s hard to think about all the other issues in the world.” Engaged, Male (US) My World Our World The World “The rainforest is important but it is not touching and affecting us at the moment.” Engaged, Female (UK) Source: The Futures Company
- 31. THE WORLD MEETS MY WORLD Rising media and societal pressure My World Our World The World Source: The Futures Company
- 32. Q&A Rodolphe d’Arjuzon, Verdan<x Hermione Taylor, The DoNa<on Carmel McQuaid, Marks and Spencer Sarah McDonald, Unilever