These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/packaging/enabling-market-sector-shifts-game-changing-brand-case

2. Brands as comunication vehicles
of new values and essential
behaviors to build a more
sustainable world.

3. NATURA PROFILE
Business model
direct sales
Consultants
1.5 million
Market Share
(Brazil) 23,2%
Consumers
100 million
Net revenue
(US$ million) 3,230
EBITDA (US$ million)
765
Employees
6,683
Penetration at
homes (Brazil)
62%

4. MATERIALITY MATRIX

5. FLAGSHIP BRAND
They are influenced by the
flagship brand, they
embody the subject and
communicate it from a
BUSINESS MODEL
different perspective.
MATERIALITY THEMES
KEY VALUE
OTHER
BRANDS
CATEGORIES

6. SOMOS
PRODUTOS DA
NATUREZA

7. PITANGA
PRIPRIOCA
ANDIROBA
MATE VERDE
CASTANHA
BURITI
AÇAÍ
MARACUJÁ
DO BRASIL
SOMOS
PRODUTOS DA
NATUREZA

8. Ekos
Business Model

9. The science behind
the ingredients.
Increase of vegetal
ingredients.
EKOS
The socially inclusive business model is based
on relationships with extractive communities and
benefit sharing.
SOCIAL BIODIVERSITY
CARING FOR
SOCIAL
BIODIVERSITY
OTHER
BRANDS
CATEGORIES

10. Ekos influence in the company
2005
• Increase vegetal ingredients in soaps
• Chronos relaunch with Spilol
• M&B sub brand with passion flower oil
2007
• Increase vegetal ingredients in body oils
• Chronos relaunch with Passion Flower
2008
• Organic Alcohol in all perfumes
• Natura Perfumery Essential Oils
• Natura UNA with Babacu talcum
powder and ucuuba butter
2011
• EKOS relaunch with a greater
concentration of raw materials

14. 1.
RAW MATERIALS
Formulas are on average
80% plant derived,
Only essential raw materials,
No artificial colors or scents,
Single olfactory core.

16. 2.
POUCH PACKAGE
70% less plastic,
60% less carbon.

18. 3.
SHORTER MANUFACTURING CYCLE
smaller energy consumption

20. 4.
THE SAME PACKAGE
FOR ALL PRODUCTS
flexible and lighter, requires less space for storage
and transportation

22. 5.
LEAN PORTFOLIO
focus on essential care.
no product waste:
used to the very last drop

24. 6.
REVERSE LOGISTICS
Waste Pickers Cooperatives
Upcycling

26. Less waste
% post-consumer
recycling rate
Smaller carbon
footprint
SOU
ECODESIGN
ECOEFFICIENCE
PACKAGE UPCYCLING
CO2 / SOLID WASTE
CONSCIOUS
CONSUMPTION
OTHER
BRANDS
CATEGORIES

27. Brands can be used as channels
to build values and culture for a
thank you.
more sustainable world.