Over the past decade-plus, Gap Inc. has demonstrated a commitment to ethical sourcing and improving conditions in the factories in which its products are made. Leveraging this foundation, Gap Inc. is working to further integrate social responsibility and environmental objectives into its Gap, Banana Republic and Old Navy brands. More than simply strengthening its programs and finding better ways to do business, the brands are finding new ways to connect with customers and involve them in journey. In this featured presentation, representatives from various parts of the business – including Social Responsibility, Strategy and one of Gap Inc.'s brands – present a fresh case study on how the internal pieces are coming together to create a fresh, authentic story for customers in 2008. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

1. Building a
Sustainable Brand
at GAP Inc.

2. Building a Sustainable Brand
Kindley Walsh Lawlor, Sr. Director, Social Responsibility
Franky Mo, Sr. Manager, Environmental Affairs
Monica Oberkofler, Director, Social Responsibility
Traci Passero, Marketing Manager, Banana Republic
June 5, 2008

3. Agenda
– Mission
– History
– Gap Inc. Focus
– Brand Integration
– Moving Forward

4. Mission Statement
We believe we should go beyond the basics of ethical business practices and
embrace our responsibility to people and the planet. We believe this brings
a sustained, collective value to our shareholders, our employees, our
customers, and society.
We understand that our operations affect the environment. Our goal is to
improve how we use resources to reduce our environmental impact while
still meeting our business objectives.
Our environmental strategy is focused on the three areas that have
significant environmental impact across our operations: Energy
conservation, Cotton/sustainable design, and Output/waste reduction (ECO).

5. Building the Foundation
1969 1977 1992 1996 1998 2002 2004 2006 2007
2005-2006
SR Report
Code of
Business Conduct
Organic Cotton T-shirts
Global debut at Gap
Partnerships
team formed
(focus on
stakeholder
engagement)

6. Gap Inc.
- Ethical Sourcing
- Community Investment
- Environment

7. Our Focus
Energy Conservation
We are committed to reducing our greenhouse gas emissions through
energy conservation efforts and/or renewable energy options.
Cotton/sustainable design
We are exploring fabrics made of materials other than conventionally-
grown cotton to create products that are fashionable and better for the
environment.
Output/waste reduction
We are committed to minimizing the amount of resources we use and
reducing the amount of waste we produce through our daily business
operations.

8. Life-Cycle Assessment
Garment Production Transportation of Goods
Inputs - Fuel, water, chemicals Inputs – Fuel, corrugate, plastic
Outputs – Emissions, wastewater, waste Outputs – Emissions, maritime waste
Raw Materials & Textile Production
Inputs – Water, pesticides, fertilizers, dyes, energy
Outputs – Emissions, waste, runoff (wastewater) Store & Facility Construction
Inputs – Energy, wood, other
construction material
Outputs – Emissions, waste
Consumer Use & Disposal
Inputs –Energy, water, dry cleaning chemicals
Store & Facility Operations
Outputs – Emissions, waste
(including packaging)
Inputs – Energy, corrugate, plastic
Outputs – Emissions, waste

9. Sustainable Design
We believe in promoting environmental sustainability. We know that true
sustainability will take time, but we believe in taking incremental steps to
make it happen.
We believe that protecting the environment is good for our business. We
believe that each of our brands has a unique opportunity to define what
sustainable design means to them and to their customers.

10. CAN
CLOTHES
BE FASHIONABLE
AND MAKE
A DIFFERENCE?
CAN
PROTECTING
THE
ENVIRONMENT
BE GOOD
FOR BUSINESS?

12. Banana Republic: Sustainability Model
Branding/Communication
Employee Engagement /
Community
Business Practices
Packaging Products

15. Today’s Consumer …
“Today’s customer is the savviest in history. Armed with instant
information and interest, they can highly praise or deftly damn a
company’s social initiative.
Customers are saying to companies, ‘Don’t just tell me. Show me.
Invite me in. Let me interact with you in a variety of ways. And let
me determine what is real. Then I can tell others about how you
express your humanity and values in action.’”
Carol Cone
Chairman and Founder,
Cone, Inc.