SB'14 San Diego Greg Norris, Co-Director, SHINE, Harvard School of Public Health Gale Tedhams, Director, Sustainability, Owens Corning Laura Draucker, Senior Associate, World Resources Institute (WRI) Handprinting refers to quantifying the positive consequence of a company or organization, its products or services and how it relates with all its stakeholders. The goal for an organization that engages in measuring its handprint isn't simply to minimize its negative impact, but to maximize its positive influence while enhancing operational efficiency and profitability, and to pursue net-positive sustainability in which its handprint exceeds its footprint. Join this session for a crash course on reimagining how a brand measures the success of its sustainability initiatives.

3. Gregory A. Norris
Co-Director,
Sustainability and Health Initiative for NetPositive Enterprise
Harvard School of Public Health
Handprinting

4. Every product has a footprint. Many, in fact.
CO2
Water
Toxics
Biodiversity
Slavery
And more…

5. We produce, buy and use products every day…

6. “The planet would be better off without us”?

7. Footprints are only half of the story.

8. We Also Have Handprints

9. Footprint and Handprint
 We occupy “ecological space”; we can also
clean up / restore / liberate ecological space
 You make a mess (emit CO2, etc.)
and
 You clean up messes (prevent CO2 emissions,
or cause CO2 sequestration)
 NetPositive: Clean up more mess than you make

10. NetPositive:
Give More than You Take

11. It’s About Change
 If your footprint is what you do TO the world,
 Your handprint is what you do FOR the world.
 The goal of handprinting is to HEAL the world.
 Make it better than today.
 Make it better than it would be without you.
 Make it better than what it would have been, “BAU”.

12. Defining Business as Usual,
And Keeping It Simple
 Individual: Last year's consumption, repeated.
 Business: Supplying this year's demand
with last year's production and products.

13. Step 1: Reduce Your Footprint
 Pro's
 Nobody better than you to do it
 Learn about footprint reduction
 Wisdom of the ages recommended
 e.g., “charity begins at home”, etc.
 Con's
 Limited by the size of your footprint
 Generally faces diminishing returns

14. Your footprint
Humanity's
Footprint
Don't constrain the good you can do
by the harm you're currently causing

15. Step 2: Help Anyone/Everyone
Reduce Theirs!
 Pro's
 Much bigger sandbox
 More more low-hanging fruit
 Wisdom of the ages recommends
 E.g., “don't hide it under a bushel...”
Your footprint
Humanity's
Footprint

16. What Else is possible?
Everyone's Footprint
Step 3: Think Outside the Foot
Your
Footprint
Restorative / generative action is unbounded.
 Clean up a beach, Plant a tree,
Build a playground or school

17. Handprint Examples
 Supplier Reductions you Incite: It all counts!
 Customer Impacts
– Is your product more efficient/effective?
– Did you engage customers to use your product
more efficiently / greenly?
 Other impacts
– Did you share an innovation with others?
– Did you pursue changes to policies / standards?
– Did you generate new demand for a good or
service which generates handprints?

18. http://chge.med.harvard.edu/shine

19. Creating Competitive Advantage
through Sustainability
May 2014
Gale Tedhams
Director, Product and Supply Chain Sustainability
Owens Corning
THE PINKPANTHER™& © 1964–2014 Metro-Goldwyn-MayerStudios Inc. All Rights Reserved. The color PINKis a registered trademark of Owens Corning Copyright © 2014 Owens

20. Owens Corning at a Glance
• Founded in 1938, an industry leader
in glass fiber insulation, roofing and
glass fiber reinforcements
• 2013 sales: $5.3 billion
• 15,000 employees in 27 countries
• Fortune 500 ® company for 59
consecutive years
• Three powerful businesses, three
valuable franchises
 Insulation
 Roofing
 Composites
20

21. Recent Accomplishments
• Owens Corning received the National Safety Council’s
Green Cross for Safety on April 10, 2014 with 11
consecutive yr-over-yr safety improvements
• Listed on Dow Jones Sustainability World Index (4th year)
and named Building Products Industry Leader for 2013
• One of 303 companies listed as "Best Places to Work for
LGBT Equality,“ in Human Rights Campaign 2014 survey,
perfect score for 10 years.

22. WE ASPIRE TO BUILD MARKET-LEADING BUSINESSES;
GLOBAL IN SCOPE – HUMAN IN SCALE
Our people and products
make the world a better place.
Striving to Be Better,
Every Day
Winning With Customers
Expanding Our Impact
Through Sustainability
Living Safely Leading in Quality
Turning Knowledge
Into Value

23. Sustainability Business Strategy
Driving to be a net-positive Company…
• Operations Sustainability
• Product and Supply Chain Sustainability
• Innovation and collaboration to deliver
energy efficiency and durable material
solutions at scale
• Safety, health, employee engagement
and community vitality
Revised 6/23/2014

24. 6.4
6.0 5.9
5.6 5.5
5.1
4.6
3.9 4.0
3.9 3.9
5.74
3.96
3.18
2.18
1.89
1.37
0.88 0.84
0.66
0.5
0.46 0.47
0
1
2
3
4
5
6
7
Industry
Owens Corning
RIR
It All Starts with Safety…
RIR = Number of employees injured per 200,000
hours worked. Injured is defined by OSHA
recordability guidelines*Bureau of Labor Statistics http://www.bls.gov/iif/oshsum.htm
NAICS - Goods Producing
Goal: Zero

25. Global Intensity
(2010-2020)
Goal 2010-2012
Our aim is to continuously shrink our Footprint, decreasing negative impact
Operations Sustainability
• Primary Energy -20% 0%
• Greenhouse Gas -20% -12%
• Particulate Matter 2.5 -15% -12%
• Toxic Air Emissions* -50% -44%
• Waste to Landfill -70% -16%
• Water -35% -9%
* formaldehyde, ammonia, polycylic aromatic compounds,
manganese and hexavalent chromium
Successfully closed out our 1st 10 year goals
– Scopes 1 and 2 intensity

26. Handprints are the positive impacts we
cause or enable to happen, relative to
“business as usual.”
• Footprint reduction, while essential, faces diminishing returns, is not
enough and has a negative or limiting frame
Taking it to conclusion, better that the company
go away to achieve zero impact
• Handprint creation is unlimited, aligns with business growth, has a
positive/creative frame and can be exponential
The world is better off having Owens Corning operating
• Huge synergy potential when companies holistically address well-being
and Handprinting in concert: engagement, positive inner work life,
creativity, teamwork
Collaboration with Sustainability and Health Initiative for NetPositive Enterprise
(SHINE ) with Co-Director, Dr. Greg Norris

27. The Wide Spectrum
of Handprinting: A Scope of Scopes
GHG Protocol Scope 3 Standard, Source WRI

28. Handprint Dimensions
1. Energy Consumption
2. GHG Emissions
3. Waste to Landfill
4. Water Use
5. BioDiversity Impacts
6. Human Health Impacts
7. Economic Development and
Community
8. Work Experience
2013
2014

29. Growing our Handprint
Positive Impact Initiatives:
 Insulation
energy efficiency improvements in buildings
 Composites
vehicle light-weighting via steel replacement
 Roofing:
end-of-life shingle recycling for road paving
 Transportation:
carrier fuel switch from diesel to natural gas
29
Continuously Shrinking our Environmental Footprint and… Exponentially
Growing our Positive Handprint

30. 2012 Effect on Energy
Scope 1 Direct non-renewable primary
energy consumption, GJ (GRI EN4)
Scope 2 Indirect non-renewable primary
energy consumption, GJ (GRI EN4)
Scope 3 Non-renewable energy use from
OPEN IO
Energy saved due to insulation
products GRI EN6
-100,000,000
-50,000,000
0
50,000,000
100,000,000
150,000,000
200,000,000GJ
Owens Corning estimates, does not include all contributions.

31. 2012 Effect on Global Warming
Scope 1 Direct GHG emissions
(GRI EN16)
Scope 2 Indirect GHG emissions
(GRI EN4)
Scope 3 GHG emissions from OPEN IO
GHG savings from energy use
avoided using insulation sold in 2012
Elimination of high GHG blowing
agents from our VPS foam
operations
-10,000,000
-8,000,000
-6,000,000
-4,000,000
-2,000,000
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
metrictonneCO2eq
Owens Corning estimates, does not include all contributions.

32. 2012 Effect on Water Usage
Water Use
Scope 3 OPEN IO
Water use avoided by energy savings
-160,000,000
-140,000,000
-120,000,000
-100,000,000
-80,000,000
-60,000,000
-40,000,000
-20,000,000
0
20,000,000
m3
Owens Corning estimates, does not include all contributions.

33. 2012 Effect on Recycling
Waste to Landfill, Lbs
Recycled Glass, Lbs estimate
Recycled Shingles, Lbs
-1,000,000,000
-500,000,000
0
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
lb
Owens Corning estimates, does not include all contributions.

34. Shingle Recycling
Owens Corning Roofing and Asphalt makes shingle
recycling differentiating, easy, and cost-competitive by
connecting contractors with eligible recycling services
Results1
– Over 100 open markets
– Over 60% population coverage
– Over 10% waste stream recycled in 2013 …1,000,000 tons
– Contractors save over 30% compared to landfill fees
1
Owens Corning Roofing and Asphalt results and estimates,March 2013.
HOT MIX ASPHALT
GRIND
DROP
TEAR-OFF
ROAD PAVING
R.A.S.
Connecting the Dots Through the Value Chain

35. Flourishing
Well-being
Growing
Happy
Creativity
Volunteer
Relationships
Support
Pleasant
Workplace
Involvement
Longevity
+ +
+
+
+
+

36. Owens Corning Path to
Flourishing
• Employee fitness
employee nourishment
• Disease prevention/
numbers
• Safety stand/ program
• Environment for human
performance
• Sustainability strong
code of conduct
• Corporate giving
• Support to our
communities
• Respected brand/ image
• Leading through our values
• Inclusive workplace and
diverse workforce
• Competitive and caring
• Training & development
• Retirement and financial
well being
• Health and social benefits
• Work/life balance support
• Broad based incentive
programs
• 100% leadership
development
• Communication/
engagement
• Meaningful and shared goals
• Skill development for job
complexity
• Optimal work flow and
design
• Supportive environment
• Job-level, collaborative
decision making
• Personal and professional
development

37. Reinforcing Cycle - Net Positive Impact
Workforce
well-being
Population
well-beingProductivity
Worker
Enterprise
Nation
Host and Demographic FactorsHealth
Occupational
Hazards
Environmental
Factors
Workplace
Factors
Socioeconomic
Status
Relationship between workforce well being, productivity and population well being: A Heuristic Model
Overarching Goal: Employees First
When a company actively chooses to contribute to the thriving
of its workers, the company “gives more than it takes”, enabling
the success and sustainability of the larger community.
Adapted from Schulte and Cainio, 2010 Collaboration with SHINE Co-Director, Dr. Eileen McNeely

38. WE ASPIRE TO BUILD MARKET-LEADING BUSINESSES;
GLOBAL IN SCOPE – HUMAN IN SCALE
Our people and products
make the world a better place.

39. Laura Draucker
Sustainable Brands Conference 2014
Looking forward: Standardization to drive the market
for innovative products

40. • What is the GHG Protocol
• Driving GHG reductions through innovation and how a standard can help
• Stakeholder survey results
• Relationship with handprints
• Next steps/getting involved
Agenda

41. GHG Protocol
• Creating internationally recognized greenhouse gas (GHG) accounting and
reporting standards since 1998
• The GHG Protocol Corporate Standard is the most wildly used GHG standard in
the world
• All GHG Protocol standards, tools, and guidance are developed through an
inclusive, transparent process and made freely available on our website

42. Bridging the emissions gap
Joseph Alcamo, ADP Workshop, Climate Negotiations Meeting , Bonn, Germany , 5 June, 2013
What's the role of innovation ?

43. • Global shipping contributes ~ 1 billion tonnes of GHG
emissions/year and growing
• Akzo Nobel/International Marine developed Intersleek 900, a
coating that repels slime from forming on the bottom of a
shipping boat, reducing fuel use and CO2 emissions by 9 %
• 0.14 gigatonnes (GT) of CO2 could be saved by 2020 if 50 percent
of shipping boats adopt this technology by 2017
One innovation = 1 % of the gap
http://ec.europa.eu/clima/policies/transport/shipping/index_en.htm
http://www.international-marine.com/newsmedia/Documents/9-percent-CO2-savings-hull-coatings-report-launch-release.pd
Photo Credit: Ivan S. Abrams, http://www.flickr.com/photos/8245110@N02/27699198

44. Add picture of patents
Photo Credit: Alexandre Dulaunoy , http://www.flickr.com/photos/31797858@N00/379303639
• In the last 5 years, the US patent office has
issued over 1.9 million patents in the US and
abroad
• Even if just 1 percent of these were low-carbon
solutions with a scale of impact similar to the
Intersleek 900 coating, they could contribute
more than 850 GT of GHG reductions per
year

45. Relative important of risk or uncertainties associated with low-carbon innovation
Source: The Business of Innovating: Bringing Low-Carbon Solutions to Market
Barriers to low-carbon innovation

46. • Provide the framework to create market certainty by supporting
credible quantification, communication, and goal setting on the
reduction potential of innovative products
– Transparent and best practice baselines
– Consider positive and negative impacts (e.g., rebound effects)
– Weed out green-washing and cherry-picking
– Provide credible information that can be used to drive R,D, &D,
investment, markets for low-carbon products
– Have a strong focus on goal setting to drive real reductions
– Require reporting of avoided emissions with full value chain inventories
How can a standard help?

47. Count it: Quantify the potential emissions
savings of next practice innovations
Change it: Deploy innovations, communicating
emissions benefits and setting ambitious targets
to reach market penetration, turning next
practice into best practice
Scale it: Polices and market forces take these
technologies from best practice to BAU, achieve
full scale of avoided emissions
Theory of Change

48. Has your organization quantified
avoided emissions (e.g. positive
impacts of products) ?
Survey results: Is there a need for a standard ?
58%35%
7%
Yes
No
No, but
interested if a
methodology
was available
Has your organization communicated
avoided emissions ?
54%
21%
16%
9%
Yes, publiclyYes, B2B
only
No
No, but we would if a
standard was available
to drive consistent
reporting
164 responses (78 % of respondents
that quantify avoided emissions)

49. Survey results continued
79%
Yes
8% No
13%
Not sure
Yes
No
Not
Sure 310 responses (83 % of total)
Is there a need and
demand for a standard ?
Will a standard drive real GHG reductions?

50. • GHG Protocol standards are
already used to creditably
report and reduce footprints
(particularly when expanded
beyond GHGs)
• Product Innovation Standard
will provide the same creditably
to assessing how products help
others reduce their footprint
Relationship with handprinting
Photo Credit: <a href="http://www.flickr.com/photos/91055262@N00/2063684167/">judo_dad1953</a> via <a
href="http://compfight.com">Compfight</a> <a href="http://www.flickr.com/help/general/#147">cc</a>

51. Next steps
Summer
2014
• Raise funds to support standard development
• Form advisory committee
September
2014
• Launch process with first advisory committee meeting
• Identify standard outline and establish technical working groups
November
2014
• Launch technical working groups
• Starting drafting process
Fall 2015
• Release first draft for public comment period
What to participate or get more information ? Contact ldraucker@wri.org

52. ldraucker@wri.org
www.wri.org
www.ghgprotocol.org
Twitter: @lauradraucker, @worldresources, @ghgprotocol
Thank You !