How the world’s biggest brands communicate sustainability on social media platforms, trends, and reach
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How the world’s biggest brands communicate sustainability on social media platforms, trends, and reach
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How the world’s biggest brands communicate sustainability on social media platforms, trends, and reach
- 1. Matthew Yeomans Sustainly @sustainly #SB15sd How the World’s Biggest Brands Communicate Sustainability on Social Media: Platforms, Trends, and Reach
- 2. how social will shape sustainability marketing June 2nd 2015
- 3. ISSUES INNOVATIONSTORYTELLING SUSTAINLY - A NEW KNOWLEDGE PLATFORM
- 4. ISSUES RISKS INNOVATIONSTORYTELLING BASED ON AN INTELLIGENCE ENGINE OF 1000 CASE STUDIES ….and growing
- 5. WHO USED TO CONTROL INFORMATION?
- 6. Everyone discovered they had a voice WHAT CHANGED?
- 7. MYTH OF INFORMATION SUPERHIGHWAY
- 8. NICHE OF INTERCONNECTED LANES
- 9. SOCIAL MEDIA GIVES YOU A NEW AUDIENCE
- 10. BOTH SOCIAL & SUSTAINABILITY UNDERPINNED BY.. @sustainly Authenticity transparency community Creativity
- 11. WHAT DO THESE HAVE IN COMMON?
- 12. NEED TO THINK LIKE AN EDITOR
- 13. THREE KEY QUESTIONS TO CONSIDER? what does your audience care about? What have you got to say that meets their interests? how and where do they like to get their information?
- 14. COMPANIES MAKE TWO BIG MISTAKES
- 15. 1, THEY WANT TO TALK BUT FORGET TO LISTEN
- 16. THERE’S NO EXCUSE FOR NOT KNOWING
- 17. STOP TALKING AND PAY ATTENTION…
- 18. WHO HAS GOT THE KEYS?
- 19. RESPECT THE POWER OF THE CROWD
- 20. A LESSON STILL BEING LEARNED
- 21. AGAIN…
- 22. AND AGAIN…
- 23. Your Reputation = sustainability
- 24. 2, COMPANIES DON’T TRUST THEIR COMMUNITY
- 25. WHAT IF 15 COMPANIES COULD CHANGE THE WORLD? HOW WOULD THEY COMMUNICATE IT?
- 26. THEY ALREADY TALK A CORPORATE GOOD GAME @sustainly
- 27. @sustainly BUT THESE GUYS DON’T VISIT CORPORATE SITES TOO BUSY SHOPPING!
- 28. WHY NOT TAP INTO THE POWER OF FACEBOOK? @sustainly
- 29. THAT GOT US THINKING..
- 30. WE LOOKED AT
- 31. THAT’S 40% OF POTENTIAL FACEBOOK REACH
- 32. EVEN THEN - FOUR BRANDS MAKE UP 50% OF THAT TOTAL
- 33. A BIG CHUNK OF CONVERSATION
- 34. @sustainly WHAT WE HAVE IS A FAILURE TO COMMUNICATE
- 35. HOW DO WE MAKE SUSTAINABILITY INTERESTING?
- 36. THE AGE OF “SOFT SUSTAINABILITY”
- 37. @sustainly COLLECTIVELY FROM VICE AND 20 COMPANIES
- 38. @sustainly LEGO GETS SOFT SUSTAINABILITY
- 39. 10 TIPS FOR SOFT SUSTAINABILITY
- 40. @sustainly KNOW YOUR AUDIENCE LIKE IBM
- 41. @sustainly SO DOES DOVE AND UNILEVER
- 42. @sustainly know What You Have to Say
- 43. know what you do well @sustainly
- 44. Know your strengths and weaknesses
- 45. Know how to be transparent @sustainly
- 46. know how to be creative @sustainly
- 47. even when the topic isn’t
- 48. 48 know how to be useful @sustainly
- 49. sainsbury’s and Google Food Rescue @sustainly
- 50. know how to lead the debate @sustainly
- 51. SO, IN THE ERA OF SOFT SUSTAINABILITY Health Children Home Food Neighbours Parents Sunshine safety security fun laughing pets wildlife HOW WILL YOU CONNECT WITH CONSUMERS? living dying colleagues career
- 52. NOT PERSONAL. JUST GOOD BUSINESS
Notes de l'éditeur
- We’re an information company that helps clients understand the issues, the risks, the innovation and the storytelling that makes good sustainability communication and marketing.
- We’re an information company that helps clients understand the issues, the risks, the innovation and the storytelling that makes good sustainability communication and marketing.
- All these companies talk a great game and all make a decent effort to communicate sustainability at a corporate level. But how many consumers actively check out a corporate website? Consumer interaction lives with the brands
- On corporate sites. But how many people visit them?
- It has to be through the brands and the stuff they buy, right?
- all the best campaigns make us value and care about things that matter to us as real people.