How to change consumer and industry behavior in pursuit of sustainable fashion: an overview of key initiatives

1. Lewis Perkins Cradle to Cradle Products
Innovation @LewisPerkins
Jennifer Gilbert I:CO @LewisPerkins
Nicole Rycroft Canopy @NicoleRycroft1
#SB15sd
How to Change Consumer and
Industry Behavior in Pursuit of
Sustainable Fashion: An Overview of
Key Initiatives

2. CHANGE THE WAY WE MAKE
THINGS INTO A POSITIVE FORCE
FOR PEOPLE AND THE PLANET.
FASHION
POSITIVE
LEWIS PERKINS
SENIOR VICE PRESIDENT

3. START WITH HIGH QUALITY MATERIALS
Source raw materials that are grown and developed with high environmental standards
and respect for the diversity of people and the planet.
INNOVATION & OPTIMIZATION
Where there are gaps in the market, materials must be innovated and optimized for the
circular economy.
BRANDS & DESIGNERS TO SOURCE OPTIMIZED MATERIALS
Brands and designers to source and design with these optimized materials.
ESTABLISH SYSTEMS FOR TAKE-BACK
Systems for take-back of post consumer products are established and utilized. Material
upcycling, recycling and reprocessing of materials become inputs for new products.
FASHION POSITIVE IS YOUR SUSTAINABILITY PARTNER HELPING TO
CREATE REGENERATIVE FASHION FOR A CIRCULAR ECONOMY.
STEPS TO DESIGNING FOR
A CIRCULAR ECONOMY
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4. DESIGN
PRINCIPLES
ELIMINATE THE
CONCEPT OF
WASTE
USE
RENEWABLE
ENERGY
CELEBRATE
DIVERSITY
CRADLE TO CRADLE DESIGN
IS ABOUT ABUNDANCE.
1
2
3
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5. ELIMINATE THE
CONCEPT OF WASTE
BY IDENTIFYING EVERY MATERIAL AS A
NUTRIENT FOR A FUTURE CIRCLE, THUS
CREATING A CIRCULAR ECONOMY AND THE
SYSTEMS TO SUPPORT IT.
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6. BIOLOGICAL
NUTRIENTS
GO BACK TO
NATURE
SAFELY.
BIOLOGICAL
NUTRIENT
CYCLE
GROWTH &
CULTIVATION
GARMENT
PRODUCTION
PURCHASED,
WORN & LOVEDDEPOSITED IN
TAKE-BACK BIN
MULCH &
COMPOST
BROKEN
DOWN
MULCH
& COMPOST
YARN & FABRIC
PRODUCTION
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7. TECHNICAL
NUTRIENT
CYCLE
PRODUCTION
PURCHASED
WORN & LOVED
DEPOSITED IN
TAKE-BACK BIN
BROKEN DOWN
INTO PIECES
TURNED INTO
RAW MATERIALS
TECHNICAL
NUTRIENTS
ARE MEANT
TO BE
CONTINUOUSLY
CAPTURED IN
THE SYSTEM
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8. 7
INTRODUCING
FASHION
POSITIVE
AN INITIATIVE CREATED IN 2014 BY THE CRADLE TO CRADLE
PRODUCTS INNOVATION INSTITUTE, THE DOEN FOUNDATION,
AND THE SCHMIDT FAMILY FOUNDATION TO INNOVATE AND
OPTIMIZE THE MATERIALS AND PRODUCTION OF APPAREL
PRODUCTS.

9. ENGAGING 7 PROOF OF
CONCEPT BRANDS AND
THEIR SUPPLIERS TO
CREATE A CRADLE TO
CRADLE CERTIFIEDTM
MATERIALS AND
GARMENTS.
LEADERSHIP
PHASE
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10. LEADERSHIP PHASE PARTNERS
Each of these partners is part of the consortium of companies
working on Fashion Positive design and production.

11. HOW IT
WORKS
1. CRADLE TO CRADLE CERTIFIEDTM
2. PARTNERSHIP WITH LEADERS
3. ALIGNS WITH INDUSTRY GOALS
4. CERTIFIED MATERIALS LIBRARY
5. VERIFIED IMPACT
6. INNOVATION FUND
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12. 4
5
MATERIAL HEALTH WATER STEWARDSHIP
CLEAN & RENEWABLE ENERGY
SOCIAL FAIRNESSMATERIAL REUSE
CRADLE TO CRADLE ATTRIBUTES
Select materials known to be safe
for humans and the environment.
Identify where the product and the
materials it’s made of go after use.
Power industry with renewable
energy.
Treat water as a precious resource
and clean water as an essential
human right.
Honor all natural systems and the
people involved in creating products.
The Cradle to Cradle CertifiedTM
Product Standard rates products
across five quality categories:
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13. Cradle To Cradle certifies products in the final production phase. Certification is based on 5
categories of criteria (shown below) and is scaled from Basic, Bronze, Silver, Gold, and Platinum.
Platinum is the optimum level of certification. Cradle To Cradle design philosophy is based on
continuous improvement. The goal of continuous improvement is not “zero” or simply reducing the
human and environmental impact of a product, but instead combines the progressive reduction of
“bad” with the increase in “good.”
CRADLE TO CRADLE CERTIFIED™ GOLD
MATERIAL
HEALTH
MATERIAL
REUSE
WATER
STEWARDSHIP
RENEWABLE
ENERGY
SOCIAL
FAIRNESS
MATERIAL HEALTH
• Ingredients assessed down to 100 parts per million.
• The product contains no substances known or suspected to cause cancer, birth
defects, genetic damage, or reproductive harm (CMRs)
• Tested for 24- hazardous end-points for human and environmental health
MATERIAL REUTILIZATION
• Product/ materials designed to be safely and perpetually recycled
• Material Reutilization score of >65*
• (*a combination of the recyclability/compostability and recycled/renewable content
of the product and is calculated
WATER STEWARDSHIP
• Water leaving facility does not contain any hazardous chemicals
• local geographic and industry water impacts analyzed
RENEWABLE ENERGY
• Products/ material produced with at least 50% renewable energy
• At least 50% of direct on site emissions offset
SOCIAL FAIRNESS
• Operations designed to ensure safety of all people and natural systems affected by
the creation, use, disposal or reuse of a product
• Product/ material production make a positive difference in the lives of employees,
and the local community
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14. CONTACT: LEWIS@C2CCERTIFIED.ORG
VISIT: WWW.FASHIONPOSITIVE.ORG
F O R M O R E I N F O R M AT I O N