What are the crucial features of a waste reclamation program that make it profitable? What metrics are emerging around waste recovery to demonstrate value to business and appreciation of customers? What are the biggest challenges in terms of establishing new marketplaces?

1. Making Hay from Waste: Up-to-date
Insights on Reclaiming Waste Profitably
Howie Fendley, MBDC
Miriam Turner, Interface
Darren Beck, Sprint
Angie Olson, 3M !

2. © 3M 2012 All Rights Reserved. Confidential1
Product and Service
Innovation Break-out Session
Angie Olson: 3M Home Care Division Brand Marketing Manager
June 5th, 2013 Sustainable Brand Conference
San Diego, CA Creating Conditions for a Flourishing Future
The Scotch-Brite® Greener Clean Story

3. © 3M 2012 All Rights Reserved. Confidential2

4. © 3M 2012 All Rights Reserved. Confidential3

5. © 3M 2012 All Rights Reserved. Confidential4
The answer, until recently, was nothing much: it was left to
decompose in the fields. But it takes 6-10 years farming-
spending energy and water- to grow agave before it is
harvested for tequila. A company in Mexico didn’t want to
see any of that energy wasted. Neither did 3M

6. © 3M 2012 All Rights Reserved. Confidential5

7. © 3M 2012 All Rights Reserved. Confidential6

8. © 3M 2012 All Rights Reserved. Confidential7
Agave might be great at scrubbing, but it took a lot of work
to adapt the material to manufacturing processes. Through
prototyping various manufacturing processes, the 3M team
learned how to best address flammability and stickiness,
inherent challenges of the nonwoven web making process.

9. © 3M 2012 All Rights Reserved. Confidential8
Rethink your routine with the greener way to clean. The Scotch-BriteTM Brand you
know and trust has created a line of effective cleaning products with sustainable
qualities, offering you a choice you can feel good about.
!!Product: Scrubbing fibers made from
50% Agave plant. Sponge made with
23% recycled materials
!!Packaging: 100% recycled material on
Scour Pads

10. © 3M 2012 All Rights Reserved. Confidential9
Greener Clean Consumers Impact the Category
Switchers from
Scotch-Brite
22%
Switchers from
other Brands
30%
New Category
Users
48%+48%
Source: SymphonyIRI Sources of Volume Study, December 2010.
Nearly Half of the
Consumers were
NEW to the Scrub
Sponge Category

11. © 3M 2012 All Rights Reserved. Confidential10
Develop and Nurture New Audiences with Greener Clean
•!Continue to effectively grow the category by
bringing new users to it
•!Earn their trust and loyalty to our brand over the
next 60+ years of their lives
•!the first generation that believes they can make a
difference in helping the Earth
Millennials…

12. © 3M 2012 All Rights Reserved. Confidential11
Little Things that Matter Campaign

13. © 3M 2012 All Rights Reserved. Confidential12
Scotch-Brite™ Little Things that Matter Campaign Results
!"#$%&''('''%
")#*+%
!"#$%&('''%")#*+%
,-%.,/)0#%1%
2$,"#%,"#$%34'5%
+)6#%")+)6+%
7$,"#%8!9%/:%;-%
;"#$;<#%,=%>?'@%
;6%<$,A#$:%+6,$#%
VIDEO SWEEPSTAKES GIFTING APP
!"#$%?B('''%-#*%
=;-+C%
BD5%#-<;<#2%E+#$+%
!"#$%4('''%-#*%
+E/+A$)/#$+C%
!"#$%D&'('''%
#-6$)#+C%
!"#$%D('''%
")+)6,$+%1%,"#$%
D''%<)F+%<)"#-%
>4%-#*%0)G#+%
H%
I4@%+J;$#%$;6#C%

14. © 3M 2012 All Rights Reserved. Confidential13
$2.5MM*
$5.9MM*
$12MM*
Greener Clean Franchise
*Source: IRI Dollar Sales MULO, YoY and YTD ending 3/24/13
$14.6MM*
$35MM
Since ‘09
LaunchIncrease in Integrated Marketing Communications =
Robust Sales Growth YoY!

15. © 3M 2012 All Rights Reserved. Confidential14
Table 002; Q2.0 If you were to become aware that sponges are more environmentally friendly than paper towels, how would your
purchases of sponges change, if at all?;
Base = Total (1006, 673, 333, 134, 703, 169)
Letters indicate significance at 90% Confidence Level; columns tested BC, ALMN
Source: GFK April 2008
Rating and Reviews

16. 2012 Corporate Overview
Angie Olson:
3M HCD Brand Marketing Manager
aolson@mmm.com 651-575-3524

17. Recouping Value!
The Reuse and Recycling of Mobile Devices"
Darren Beck - Director, Environmental Initiatives!
Sprint Corporate Responsibility!
Twitter @DarrenBeck!
©2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,"
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. !

18. !"©2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,!
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. "
Given the scope and investment, is landfilling really an option?!
1 As of Dec. 2012. Source CTIA Wireless http://www.ctia.org/advocacy/research/index.cfm/AID/10323"
2 Annual figure for 2012. Source: Gartner, Inc. http://www.gartner.com/newsroom/id/2408515"
3 180 MJ (50 kWh) to manufacture mobile phone. Source: Nokia, 2005. http://www.lowtechmagazine.com/2008/02/the-right-to-35.html "
4 In 2011, “avg" nuclear power plant in U.S. generated about 12.2 billion kWh. Source: U.S. EIA http://www.eia.gov/tools/faqs/faq.cfm?id=104&t=3 "
5 On Sprint.com as of 5/27/13 with 2-year agreement and bringing your number to Sprint on a new line of service. (Regularly $649.99)"
Doing The Numbers!
102%! 1.7 Billion!
Wireless penetration
rate in U.S.1"
Mobile phones
shipped worldwide2"
85 Billion kWh! Seven!
Estimated energy to
produce those phones3"
Nuclear power plants to
generate that energy4"
$550! 1 of Sprint"s top costs!
Sprint discount on Apple
iPhone 5 16GB5"
Purchasing mobile devices
from manufacturers"

19. !"©2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,!
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. "
•# Challenge!
-# Only ~10% collected in U.S.1"
Increasing Collections!
1 On average only 11% of mobile devices in the U.S. are turned in for recycling. www.epa.gov/osw/conserve/materials/ecycling/docs/fullbaselinereport2011.pdf "
•# Ease & Convenience!
-# Accept all mobile devices"
-# Collect nationwide (> 3,500 retail stores)"
-# Integrate offer into online shopping experience"
-# Postage-paid envelope with new device"
-# Text reminder sent post-purchase"
•# Compensation!
-# Incentivize customers and employees"
-# Up to $300 instant credit in store for eligible devices"
-# Customers received more than $100 million of credit in 2012"

20. !"©2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,!
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. "
Recouping Value!