In February of this year, the HP Foundation & Kiva launched a 5-year $7 million partnership called 'Matter to a Million.' Within the first four months, this innovative and groundbreaking partnership has already mobilized 40%+ of HP's global workforce, meaning that over 115,000 HP employees have made a microloan to a small business in one of 76 countries. With a 98% repayment rate on Kiva, the funds will continue to be repaid to the HP Foundation's revolving loan fund account – enabling HP to provide $25 Kiva credits to employees several times per year for the next several years. As the stewards of this partnership, HP's Marlon Evans and Kiva's Karen Little will share learnings and challenges, as well as what lead to this level of success. Subscribe to the SB Research+ Newsletter to be notified of upcoming webinars: http://www.sustainablebrands.com/newsletters

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Matter to a Million: Engaging HP's Global Workforce for
Social Good
@SustainBrands #SBWebinars @msevans12 @karenbuxton1

2. 2 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3. 3 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Kiva’s mission is to connect people through lending to alleviate poverty.
What is Kiva?

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
How does Kiva work?
A Lender
chooses a
Borrower
and makes a
loan.
Kiva transfers
the loan to a
local Field
Partner.
As the
borrower
repays the
loan, the
Field Partner
transfers
funds back to
Kiva, who
alerts the
Lender.
Kiva
repays the
loan to the
Lender on
a monthly
basis.

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Impact to Date
• Loan Volume = $593,875,200
• Lenders = 1.2M+ from 180+ countries
• Borrowers = 1.3M+ in 77 countries
• 80% of loans go to women
• 98% repayment rate
• Average loan request = $418
Accolades / Notables
• Named a Top 50 website by TIME
• Called “Hottest non-profit on the planet” by Fortune
• 4 star rating by Charity Navigator (highest rating)
• Awarded the Economist Magazine’s Innovation Award
• Named as one of Oprah’s Favorite Things

6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
HP Living Progress
Creating a better
future for everyone
through our
actions and
innovations

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It’s how our people and
technology come together to
solve society’s toughest
challenges.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7

8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
When we balance human,
economic and
environmental progress,
we create true Living
Progress.

9. 9 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Matter to a Million
Matter to a Million is a unique opportunity for every employee to bring to life the
HP Living Progress vision of working together to help people, economies and
the environment thrive.
On February 25, the HP Company Foundation through Matter to a Million
provided every HP employee with a $25 credit to make a loan on Kiva.org to
support entrepreneurs in high-need communities around the world.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9

10. 10 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
5-Step Employee Engagement Program

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
HP employees from 80+ countries in the world
have lent to small businesses in 70+ countries.

12. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Employee
Sentiment
“This is the best
program HP has ever
offered its employees.”
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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14. 14 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Pre-launch Goals/Actuals
25% employee participation by end of March
We hit 25% on March 27 (currently at 42%
participation)
$2.5M in lending by 3/31/14
We hit 2.5M on 3/27/14 (currently at $4.2M)
$6.7M in lending by 2/24/15
63% of the way toward our goal
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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What went well
• Participation: over 40% employee participation!
Very positive anecdotal feedback from employees
• Lending: over $4M lent - all employee directed
• Collateral: beautiful posters, monster banners,
pamphlets, table tents and video
• HP Tracking & Reporting: boosted a friendly
sense of competition
• Supply on Kiva site: sufficient to handle the
demand
• All Hands with Meg (CEO): drove engagement
• $25 incentive: high rate of redemption (67%)
• Momentum: kept strong throughout all 5 weeks,
thanks to country focus days and email pushes
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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Getting the word out: the role of a Lending
Leader
400+ Lending Leaders help to:
• Raise awareness of Matter to a Million
• Inspire participation at their site
• Encourage fellow co-workers to make a
microloan
• Share success stories
• Provide feedback on the program and
the loan experience
• Keep the momentum going over the
course of the Matter to a Million
campaign

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Challenges (aka Learning Opportunities)
1. Integrating IT/Privacy/Legal/HR
2. Determining how to effectively engage 275,000 people in over 100
countries
3. Developing clear and concise messaging

18. 18 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Components that lead to a successful for-profit/non-profit partnership
Takeaways
• Co-creating a truly mutually-beneficial, collaborative partnership
• Designing an employee engagement program that is meaningful - and
not time consuming
• Fostering creativity and a sense of ownership among employees
• Enabling frequent dialogue and open lines of communication, which
allows for an ability to course correct and/or pivot when necessary
• Finding genuine programmatic alignment and shared core values
• Setting goals with well-defined metrics

19. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you from

20. www.SustainableBrands.com
Thank You
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