The Plastic Disclosure Project (PDP) and United Nations Environment Programme (UNEP) announced a new report at Sustainable Brands '14 San Diego identifying the risks and opportunities to brands associated with plastic use. It articulates the business case for measuring, managing and disclosing plastic use, underlined by the new research which identifies $75 billion of annual natural capital costs of plastic use by the consumer goods sector. The research assesses the plastic use and disclosure of the 100 largest companies in the consumer goods industry. This webinar provides a detailed breakdown of the research findings and case studies from Dell and Seventh Generation describing their experience with plastic disclosure. What You Will Learn: --The business case for measuring, managing, and disclosing plastic use in the consumer goods industry --Risks and opportunities associated with plastic use in the consumer goods sector --Identifying natural capital 'hotspots' to help companies better manage plastic use --The natural capital benefits of good plastic practices, such as the use of recycled content and end-of-life recovery --Recommendations to improve the sustainability of plastic use in practice View the executive summary in the SB Library and DOWNLOAD THE FULL REPORT: http://www.sustainablebrands.com/digital_learning/research_report/new_metrics/valuing_plastic_business_case_measuring_managing_disclo

1. www.SustainableBrands.com
Stick around after the webinar for special discounts on:
- Boston, Sept. 24-26
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@SustainBrands @PlasticDisclose @Trucost #plastic

2. WEBINAR: 9 July 2014
(9am San Francisco/5pm UK)
WELCOME TO
VALUING PLASTIC
The business case for measuring, managing
and disclosing plastic use in consumer goods

3. INTRODUCTION
Andrew Russell
Director
Plastic Disclosure Project

4. AGENDA
Introduction
Valuing plastics: Key research findings
Alastair MacGregor, Chief Operating Officer, Trucost
Disclosing plastics
Andrew Russell, Director, Plastic Disclosure Project
The need for this research
Heidi Savelli, Programme Officer, DEPI/FMEB/GPA – UNEP
Our plastics journey: Aspirations and Disclosure
Martin Wolf, Director of Product Sustainability & Authenticity, Seventh Generation
Our plastics journey: Closed-loop recycled products
Scott O’Connell, Dell Environmental Affairs, Dell
Q and A: Quiz the experts
Close

5. WHAT IS THE PLASTIC
DISCLOSURE PROJECT?
PDP asks the business world to treat its “plastic
footprint” as seriously as it does other valuable
resources…
…to create a world in which plastic use adds value without
negatively impacting the environment.
MEASURE MANAGE DISCLOSE

6. WHY IS IT IMPORTANT?

7. Valuing Plastic: The Business Case for Measuring,
Managing and Disclosing Plastic Use in the Consumer
Goods Industry
• The Plastic Disclosure Project, with the assistance of the
United Nations Environment Programme, commissioned
Trucost to develop the report
• Objective was to drive greater understanding and
management of the risks and opportunities associated
with the use of plastics in the consumer goods sector.
Release Plan:
• Headline Findings presented at Sustainable Brands 2 June.
• “Sneak Preview” webinar for the 100 companies
mentioned in the report on 19 June.
• Full report launch at the UN Environment Assembly in
Nairobi, 23 June and Plasticity Forum, New York, 24 June
• Open webinar, 9 July
VALUING PLASTIC
REPORT LAUNCH

8. KEY RESEARCH FINDINGS
Alastair MacGregor
Chief Operating Officer
Trucost

9. AIMS OF THE RESEARCH
 Identify the main impacts of plastic use within 16 consumer goods sectors.
 Map the plastic supply chain upstream and downstream from raw material
extraction, manufacturing and use to the end of its life.
 Assess the plastic-related natural capital cost and intensity of the largest
publicly-listed companies per sector, 100 in total.
 Estimate the impact of companies’ plastic use based on disclosure from
public sources and data modelling in the absence of company disclosure.
 Highlight the natural capital benefits of more sustainable use of plastic, such
as recycling.
 Present three case studies of business excellence in plastic disclosure and
management.
 Provide recommendations for companies.

10. RESEARCH HIGHLIGHTS

11. SECTOR IMPACTS

12. SECTOR DISCLOSURE

13. REGIONAL INSIGHTS
(US$ PER TONNE OF PLASTIC)

14. PACKAGING IN FOCUS

15. BENEFITS OF GOOD
PLASTIC MANAGEMENT
Natural
capital cost
savings due
to current
recycling
and
incineration
with energy
recovery
rate

16. BENEFITS OF GOOD
PLASTIC MANAGEMENT
Natural
capital
cost
savings
due to the
use of
recycled
content

17. VALUING PLASTIC
Andrew Russell
Director
Plastic Disclosure Project

18. ROADMAP
Measure
Assess the
risks and
opportunities
Plan and
implement a
management
strategy
Take
action
STAKEHOLDER COMMUNICATIONS

19. MICROPLASTICS
Lush Cosmetics was PDP’s first discloser. Already known for:
• All-natural, hand-made products
• “We prefer naked” – minimal packaging
• Take back program for “black pots”
• Customer awareness campaigns, for shark fin, recycling, marine litter, etc.
Conducting the PDP disclosure helped Lush recognize the full extent and risk
associated with their microplastic use, and took proactive action.
Bath ball before PDP Bath ball after PDP
“We're pleased to announce the end of plastic glitter in our products”
January 30th, 2013

20. MICROPLASTICS

21. DESIGNING WITH
THE END IN MIND

22. INNOVATIVE DESIGNS
Now, Method also runs
beach clean-up programmes
in Hawai’i and makes “Ocean
Plastic” bottles to raise
awareness for the marine
litter issue.
Method’s cleaning products are already known for their “green chemistry”. In
addition, they have always tried to have high %PCR plastics in their packaging
and continually work to improve recyclability (e.g. plungers).
“….as a small soap company, we know we can’t clean up the
world’s oceans. But we can raise awareness about the issue and
use our business to demonstrate smart ways of using and reusing
the plastics that are already on the planet. We think the best way
to do that is by proving that solutions exist, even at a small scale.”

23. INNOVATIVE DESIGNS
Unilever launches
breakthrough packaging
technology that uses 15%
less plastic

24. UNEP/GPA and Plastic Management
Presented by:
Heidi Savelli
Programme Officer, Marine Litter, GPA

25. UNEP's approach to environmental management
revolves around the creation of effective
partnerships. These include:
• The Global Partnership for Waste Management
• The Global Partnership on Nutrient Management
• The Global Partnership on Marine Litter
• The Global Wastewater Initiative
• The Global Coral Reef Partnership

26. The GPA, adopted in 1995 and
hosted by UNEP, is an
intergovernmental programme
to prevent the degradation of
the marine environment from
land-based activities.
The GPA now hosts and serves as
Secretariat for the Global
Partnership on Marine Litter
(GPML), which was launched at
Rio+20, June 2012

27. Global Partnership on Marine Litter
Seeks to protect human health and the
environment by the reduction and
management of marine litter
Multi-Stakeholder Partnership:
• IGOs
• Governments
• NGOs
• Private sector
UNEP’s Role:
• Facilitate and use its convening power to
bring together the various stakeholders
• Coordinate with relevant initiatives

28. • The GPML aims to achieve the following
objectives:
o To address the (ecological, human health, and
economic) impacts of marine litter worldwide
o To enhance international cooperation and
coordination (with Governments, private
sector etc.)
o To promote knowledge management,
information sharing and monitoring of
progress

29. UNEP’s Actions at the Global level:
“Beat the microbead” initiative – 50 NGO’s – 7 languages
Establishment of a Marine litter observation system
An e-book and brochure on plastics
Guidelines on Abandoned, Lost or Discarded Fishing Gear
Plastics in Cosmetics – is our personal care polluting out
environment?
Marine Litter Baseline report – From Rio+20 to 2025
On-line Marine Litter Network
Valuing Plastics publication

30. UNEP’s Actions at the Global level: UN Environment Assembly –
Resolution on Marine Plastic Debris and Microplastics, 27/6 2014:
“Encourages Governments, intergovernmental organizations,
industry and others to cooperate with the Global Partnership on
Marine Litter “
Emphasizes that further urgent action is needed to address the
challenges posed by marine plastic debris and microplastics, by
addressing such materials at source”
“Encourages Governments and the private sector to promote
more resource-efficient use and sound management of plastics
and microplastics”

31. Thank you!

32. 32 C O P Y R I G H T 2 0 1 4
Seventh Generation Aspirations
and Plastics Disclosure
July 9, 2014

33. 33 C O P Y R I G H T 2 0 1 4
Outline
• Seventh Generation
• Sustainability
• Sustainable Plastics &
Plastics Disclosure

34. 34 C O P Y R I G H T 2 0 1 4
Introduction
“In our every deliberation we must consider the impact of
our decisions on the next seven generations.”
-- from the Great Law of the Iroquois Confederacy

35. 35 C O P Y R I G H T 2 0 1 4
Our Home Care Products

36. 36 C O P Y R I G H T 2 0 1 4
Introducing Bobble

37. 37 C O P Y R I G H T 2 0 1 4
Our Aspirations
We care today for the next
seven generations of
tomorrows
We champion honesty,
responsibility, and radical
transparency in commerce
We enhance health through education,
activism, and innovation
We advance social justice and
equality to unleash human
potential

38. 38 C O P Y R I G H T 2 0 1 4
How Does Nature Create Sustainability?
• How old are you?
• How old are the elements in
your body?

39. 39 C O P Y R I G H T 2 0 1 4
Nature Reuses and Recycles

40. 40 C O P Y R I G H T 2 0 1 4
Sustainable Design: Recycling
• Materials can be taken from the earth and maintained in
the technosphere
– Petroleum is converted to plastic and recycled
Energy
Material
Products
Wastes

41. 41 C O P Y R I G H T 2 0 1 4
Sustainable Design: Recycling
80% 100% 100%
100% 100%
Post consumer Recycled Content in Seventh Generation Packaging

42. 42 C O P Y R I G H T 2 0 1 4
Plastics Disclosure
• Objectives of the Plastic Disclosure Project:
– Reduce plastic waste in the environment
– Encourage sustainable business practices vis-a-vis plastic
– Inspire improved design & innovative solutions
• Aspirations of Seventh Generation:
– Nurture Nature: Reduce plastic waste in the environment
– Transform Commerce: Demand sustainable business
practices, including management of plastic
– Enhance Health: Inspire improved design & innovative
solutions
Full Disclosure: Seventh Generation has not yet completed its Plastics
Disclosure.

43. 43 C O P Y R I G H T 2 0 1 4
Thank you!
Martin Wolf
mhw@SeventhGeneration.com
802-658-3773 x791

44. 44 C O P Y R I G H T 2 0 1 4

45. Dell Closed Loop Recycled Products
Scott O’Connell
Dell Environmental Affairs

46. 46
1 Promise:
Creating a
Legacy of Good

47. Computer Recycling has
never been easier

48. Environmental Affairs48
2. Plastics collected and
diverted to Closed loop
Operation
4. Closed loop plastic
parts used in Dell
products
1. Consumers drop off
used electronics at
Goodwill
Closed Loop Recycled Plastics Process
3. Sorting and
Purification by
Wistron

49. Environmental Affairs49
Cost
Brand
Differentiation
Value of Closed Loop Recycled Plastics
Customer
advantage
Innovation
Sustainability
Supports EPEAT certification and customer
RFPs
At cost parity or better than current recycled
content plastics
First mover advantage, introducing OptiPlex
3030 AIO first PC in industry built using 3rd
party certified closed loop plastics
Opportunity for Dell to partner with suppliers
to develop alternative solutions
Reduced carbon footprint & resource
consumption

50. 50
13% of all plastic used in Dell products is
post consumer recycled
Fill 1,000 ocean shipment containers with
closed loop recycled plastics for use in Dell
products by 2020
Reduce ~10M kgCO2 emissions, equivalent
to removing 1,000 cars off the road by 2020
Achieving Positive Impact With Use of
Recycled Plastics

51. Environmental Affairs
Thank You
51

52. Valuing Plastic: The Business Case for Measuring, Managing
and Disclosing Plastic Use in the Consumer Goods Industry
• To register your interest in disclosing, contact
info@plasticdisclosure.org or to learn more, visit
www.plasticdisclosure.org
• For Natural Capital insights and assistance, contact
info@trucost.com
• The 3rd Plasticity Forum was held 24 June in New York.
Presentations are available on www.plasticityforum.com
• The full report is available for download here:
http://bit.ly/PDPreport2014
• Recent press includes:
• CNN http://ocean.ly/TiOWOW
• TriplePundit http://ow.ly/yCFNI
• Global Issues
http://www.globalissues.org/news/2014/06/23/19652
VALUING PLASTIC
REPORT LAUNCH

53. www.SustainableBrands.com
Thank You
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54. SUPPORTING SLIDES

55. IMPACT DISTRIBUTION BY SECTOR

56. PLASTIC INTENSITY BY SECTOR

57. PACKAGING IN FOCUS

58. PRODUCT IN FOCUS