29. A normal month: 75,000 visitors During the campaign: 110,000/month +300% in traffic
30. 37.000 fans 2.7 millions visitors to TheFunTheory.com from 211 countries 92,000 visitors to blog _____________________ Combined touch points: +300% traffic into VW
A site connected to the blog showed exactly how Volkswagen used this theory.
it grew beyond our control. There are people that create their own Theory experiments all around the world
50% increase in traffic when the fun theory was launched.
Combined with all the new digital touch points, created more than +300% increase in traffic to VW.
a decision to buy a car is made from other recommendations and evaluation over the internet, and of course when you sit in front the wheel but...
6.70% raise! So if only we managed to make four people consider VW, the campaign paid for itself..
We should think of consumers not as an audience, but part of the creative team. They can share, expand and build on an idea. People are the new media, and they know it.
Effectiveness and generosity go together. A campaign that is purely self-interested will never go as far as a campaign driven by the need to make the world just a little bit better (just like people, really). And the Fun Theory is ultimately a campaign that aims to entertain, improve and inspire – to put a powerful principle of human psychology into the hands of a new generation of thinkers and designers.
Don ’ t create a campaign, create a movement People are bombing us with ideas. Communities use the fun theory in order to create change.
Don ’ t create a campaign, create a movement People are bombing us with ideas. Communities use the fun theory in order to create change.
