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Gamification and Design Gabe Zichermann Author, Game Based Marketing
gamification  and business ,[object Object],[object Object],[object Object]
“ Gamification is  the new  black ”
why now?
 
 
 
People are Changing
126,000,000 millenials
 
"our largest competitor  is Zynga" -Premal Shah, Kiva
The Competitive Landscape
There's no going back
Gamification  is: the  process  of using   game thinking   and   game mechanics   to   solve problems   and   engage users
gamification  is not just
 
 
50% of all innovation processes will be gamified by 2015 -Gartner
Gabe Zichermann Text chair , Gamification Summit: gsummit.com author   “ Game Based Marketing ” “ Gamification by Design ” editor  gamification.co advisor  &  mentor   speaker , 25+ events/year
Gamifying on the leading edge ,[object Object]
http:// g summit.com
[object Object],[object Object],[object Object],[object Object],[object Object],engagement E score
motivation
S TATUS A CCESS P OWER S TUFF
Intrinsic vs Extrinsic: Where We Are
Progression to Mastery
weight watchers
gamifying the enterprise ,[object Object],[object Object],[object Object],[object Object],Photo courtesy of echiner1 from Flickr
 
Nissan Leaf Ford Focus Toyota Prius Automotive Gamification Honda Insight
Rypple ,[object Object]
Travel & Entertainment
Target:  the checkout speed game Photo courtesy of dpstyles from Flickr
Target:  the checkout speed game Photo courtesy of dpstyles from Flickr
Solving Big Problems ,[object Object],[object Object],[object Object],[object Object]
Save The World?
Make Life More Fun & Engaging
Find Out More ,[object Object],[object Object],[object Object],[object Object],[object Object]
http:// g summit.com
gamification  and business ,[object Object],[object Object],[object Object]
 

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Gamification and Design Author Gabe Zichermann

Notes de l'éditeur

  1. It ’ s a question I get asked a lot...over and over again, actually 2011 year of gamification
  2. Not an original idea, per se -- Hollywood War Games TRON Tomb Raider
  3. Serious Games (??) Military Aviation Education
  4. Not an original idea, per se -- Loyalty Frequent Flyer Programs S&H Punch Cards
  5. Zynga MyTown, Foursquare
  6. Think of me as your Betty Crocker
  7. Health Education Government Reform Jane will talk about this