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Storytelling & Sustainability  A Refreshing Combination  Abigail Rodgers Coca Cola
STORYTELLING & SUSTAINABILITY A REFRESHING COMBINATION
 
IMAX  FILMS PRODUCED ACADEMY AWARD ®  NOMINATIONS OF THE  TOP 10 GROSSING  IMAX   FILMS  OF  ALL TIME OF STRONG  PARTNERSHIPS  WITH THE WORLD'S LEADING MUSEUMS 32 2 5 100 ’ s   YEARS AS THE  LEADING PRODUCER/DISTRIBUTOR  OF IMAX THEATRE FILMS 35
JUST A FEW OF THE WORLD WIDE IMAX  THEATRE VENUES ARGENTINA 1 INDIA 9 JAPAN 34 9 AUSTRALIA 1 AUSTRIA 1 BANGLADESH  BULGARIA 1 25 CANADA 28 CHINA 1 COLOMBIA 1 CZECH REPUBLIC 1 DENMARK EGYPT 3 11 FRANCE 5 POLAND 10 SOUTH KOREA 18 MEXICO 6 TAIWAN 2 UNITED KINGDOM 4 NETHERLANDS 4 SWEDEN
230   UNITED STATES OF AMERICA
1974 70 IMAX THEATRE  AUDIENCE FIGURES  REACH 70  MILLION  EACH YEAR HUGE CROWDS  AT MUSEUMS AND SCIENCE CENTERS AROUND THE WORLD Text Text Source:  IMAX Corporation t
1974 MUSEUMS AND SCIENCE CENTERS ARE  RENOWNED AND TRUSTED  AS  “ CATHEDRALS ”  OF KNOWLEDGE 87 87% OF AMERICANS BELIEVE MUSEUMS TO BE AMONG THE MOST TRUSTWORTHY SOURCES FOR INFORMATION 1   850 850 MILLION PEOPLE PASS THROUGH MUSEUMS WORLDWIDE EACH AND EVERY YEAR 1 50 NEARLY 50% OF THE PUBLIC UNDERSTANDING OF SCIENCE OUTSIDE OF SCHOOL COMES FROM THE FREE-CHOICE LEARNING SECTOR DOMINATED BY MUSEUMS 2  SOURCE: 1 AMERICAN ASSOCIATION OF MUSEUMS STUDY, 2001;  2  A 2002 STUDY BY DR. JOHN H. FALK
OUR FILMS  MAKE A  DIFFERENCE... CHANGING THE PLANET  ONE FILM AT A TIME
1974 THE ABILITY OF MFF IMAX THEATRE FILMS  TO  INFLUENCE THINKING AND BEHAVIOR 90%  97% 4.5 90% EVEREST  EXCEEDED EXPECTATIONS   IN 90% OF AUDIENCES 1 HAD  INCREASED KNOWLEDGE 3 CORAL REEF ADVENTURE RATED 4.5 out of 5  IN  APPEAL   AND  INCREASED KNOWLEDGE 2 GRAND CANYON ADVENTURE  MET  90% of TEACHERS   NEEDS 4 MFF FILMS REALLY DO  INFLUENCE   THE WAY PEOPLE THINK, FEEL AND ACT. HERE ’ S WHY Text 1  Edumetrics  study conducted 1998  2  Edumetrics  evaluation 2003  3  Edumetrics  evaluation 2000  4  Edumetrics  evaluation 2008.
1974 THE KING OF GHANA “ “ AFTER SEEING CORAL REEF ADVENTURE I   ALTERED  MY COUNTRY ’ S DEFORESTATION POLICY – ELIMINATING CLEAR CUTTING WHICH CAUSES SILTATION. AFTER A SCREENING AT THE BLOCKBUSTER IMAX THEATER, FT. LAUDERDALE, FL
SENATOR MARY LANDRIEU After Senator Landrieu SHOWED the film TO congressional colleagues, CONGRESS VOTED TO FUND HER BILL TO SAVE LOUISIANA ’ S WETLANDS. “ “ HURRICANE ON THE BAYOU HAS BEEN AN INVALUABLE TOOL FOR TELLING MY COLLEAGUES AND THE NATION   THE STORY OF OUR VANISHING WETLANDS   AND THE DEVASTATION WROUGHT BY THE HURRICANES. THE   BREATHTAKING IMAX IMAGERY TRANSPORTS THE AUDIENCE.
GOING BACK TO OUR ROOTS... WE ARE PASSIONATE STORYTELLERS.
“ STORIES  SERVE AS GLUE TO  UNIFY COMMUNITIES . STORIES ARE MUCH MORE  MEMORABLE  THAN STATISTICS OR ANECDOTES...STRONG STORIES CAN BE  TOLD AND RETOLD . THEY BECOME  INFECTIOUS . ”   - JENNIFER AAKER AND ANDY SMITH, AUTHORS OF  THE DRAGONFLY EFFECT
IMAX VERSUS STANDARD
CAPTIVATE + ENTERTAIN = ENGAGE
OUR NEXT ADVENTURE... ONE WORLD ONE OCEAN
OUR STORYTELLING IS EVOLVING...  FROM JUST IMAX FILMS TO A MOVEMENT
WE HAVE ALWAYS HAD SUSTAINABLE MESSAGING BUT NOW WE ARE DOING IT BIGGER AND BETTER THAN EVER BEFORE.  ONE WORLD ONE OCEAN
WE ARE GOING FROM TENS OF MILLIONS OF AUDIENCE MEMBERS TO  HUNDREDS OF MILLIONS OF  PEOPLE .
WITH A CLEARLY DEFINED SUSTAINABILITY GOAL: PEOPLE DON ’ T KNOW THE OCEANS ARE IN DANGER OR HOW THEY CAN HELP. WE WILL TELL THEM. MAKE THEM CARE.
PEOPLE WANT MORE. FROM THEIR ENTERTAINMENT AND THEIR BRANDS.  SO WE HAVE TO DO MORE. IT ’ S THAT SIMPLE.
WE ARE BUILDING UPON A SUBSTANTIAL BASE OF 217 MUSEUMS IN 32 COUNTRIES AND AN AUDIENCE OF  70 MILLION LOYAL AND PASSIONATE VIEWERS FROM WHICH TO BUILD A MOVEMENT.  HOW WE ARE EVOLVING
THIS IS  MORE THAN A FILM , IT ’ S A SELF-SUSTAINING  MULTI-PLATFORM CAMPAIGN  BIGGER THAN ANYTHING LIKE IT BEFORE.  HOW WE ARE EVOLVING
ADVOCACY, DONATIONS, POLICY CHANGE, LINKS WITH NGOs, GAMING, ONLINE MAGAZINE AND USER GENERATED CONTENT. BUILDING ALLIANCES AMONG LIKE-MINDED, BUT USUALLY COMPETITIVE GROUPS. SOCIAL MEDIA CAMPAIGN 2012-2020
EXHIBITS, FIELD TRIPS, EDUCATIONAL TEACHER ’ S GUIDES,  SPEAKER ’ S EVENTS AND ON-LINE INTERACTIVE. EDUCATIONAL OUTREACH 2012-2015
SHORT VIGNETTE SERIES 2013
AN 8-PART TV SERIES 2013-2014
Reaching new audiences in the US and globally with over 15,000 screens projected in next 3 years. A THEATRICAL 3D FILM 2014
ONE WORLD WORLD OCEAN: THE LIVING REEF ONE WORLD ONE OCEAN: HUMPBACK WHALES IMAX 3D FILMS 2013 & 2015
SELF-SUSTAINING DONATIONS, ONGOING CONTENT, TARGETED CAMPAIGNS AND LINKS WITH OCEAN NGOs. ONGOING ADVOCACY AND MEDIA 2015-2020
CRITICAL STRATEGIC PARTNERSHIPS INCLUDING: THE  34TH ANNUAL AMERICA ’ S CUP CRITICAL FOUNDATIONS AND EXPERTS (OCEANA, PEW, NOAA, WWF, AND MORE) CELEBRITIES AND SPOKESPEOPLE A MAJOR HOLLYWOOD STUDIO CORPORATE PARTNERS AND MORE!  HOW WE ARE EVOLVING
ENTERTAINMENT IS EVOLVING.  WE ARE MORE THAN ENTERTAINMENT, WE ARE TRYING TO ENGAGE THE PUBLIC TO CARE ABOUT THE PROBLEMS FACING OUR WORLD AND DO SOMETHING ABOUT IT.  THE MULTIPLIER EFFECT
ALL HOUSED TOGETHER UNDER  ONE  UMBRELLA  BRAND
 

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SB11 - Movie Introduction - Abigail, Patty, Shaun

  • 1. Storytelling & Sustainability A Refreshing Combination Abigail Rodgers Coca Cola
  • 2. STORYTELLING & SUSTAINABILITY A REFRESHING COMBINATION
  • 3.  
  • 4. IMAX FILMS PRODUCED ACADEMY AWARD ® NOMINATIONS OF THE TOP 10 GROSSING IMAX FILMS OF ALL TIME OF STRONG PARTNERSHIPS WITH THE WORLD'S LEADING MUSEUMS 32 2 5 100 ’ s YEARS AS THE LEADING PRODUCER/DISTRIBUTOR OF IMAX THEATRE FILMS 35
  • 5. JUST A FEW OF THE WORLD WIDE IMAX THEATRE VENUES ARGENTINA 1 INDIA 9 JAPAN 34 9 AUSTRALIA 1 AUSTRIA 1 BANGLADESH BULGARIA 1 25 CANADA 28 CHINA 1 COLOMBIA 1 CZECH REPUBLIC 1 DENMARK EGYPT 3 11 FRANCE 5 POLAND 10 SOUTH KOREA 18 MEXICO 6 TAIWAN 2 UNITED KINGDOM 4 NETHERLANDS 4 SWEDEN
  • 6. 230 UNITED STATES OF AMERICA
  • 7. 1974 70 IMAX THEATRE AUDIENCE FIGURES REACH 70 MILLION EACH YEAR HUGE CROWDS AT MUSEUMS AND SCIENCE CENTERS AROUND THE WORLD Text Text Source: IMAX Corporation t
  • 8. 1974 MUSEUMS AND SCIENCE CENTERS ARE RENOWNED AND TRUSTED AS “ CATHEDRALS ” OF KNOWLEDGE 87 87% OF AMERICANS BELIEVE MUSEUMS TO BE AMONG THE MOST TRUSTWORTHY SOURCES FOR INFORMATION 1 850 850 MILLION PEOPLE PASS THROUGH MUSEUMS WORLDWIDE EACH AND EVERY YEAR 1 50 NEARLY 50% OF THE PUBLIC UNDERSTANDING OF SCIENCE OUTSIDE OF SCHOOL COMES FROM THE FREE-CHOICE LEARNING SECTOR DOMINATED BY MUSEUMS 2 SOURCE: 1 AMERICAN ASSOCIATION OF MUSEUMS STUDY, 2001; 2 A 2002 STUDY BY DR. JOHN H. FALK
  • 9. OUR FILMS MAKE A DIFFERENCE... CHANGING THE PLANET ONE FILM AT A TIME
  • 10. 1974 THE ABILITY OF MFF IMAX THEATRE FILMS TO INFLUENCE THINKING AND BEHAVIOR 90% 97% 4.5 90% EVEREST EXCEEDED EXPECTATIONS IN 90% OF AUDIENCES 1 HAD INCREASED KNOWLEDGE 3 CORAL REEF ADVENTURE RATED 4.5 out of 5 IN APPEAL AND INCREASED KNOWLEDGE 2 GRAND CANYON ADVENTURE MET 90% of TEACHERS NEEDS 4 MFF FILMS REALLY DO INFLUENCE THE WAY PEOPLE THINK, FEEL AND ACT. HERE ’ S WHY Text 1 Edumetrics study conducted 1998 2 Edumetrics evaluation 2003 3 Edumetrics evaluation 2000 4 Edumetrics evaluation 2008.
  • 11. 1974 THE KING OF GHANA “ “ AFTER SEEING CORAL REEF ADVENTURE I ALTERED MY COUNTRY ’ S DEFORESTATION POLICY – ELIMINATING CLEAR CUTTING WHICH CAUSES SILTATION. AFTER A SCREENING AT THE BLOCKBUSTER IMAX THEATER, FT. LAUDERDALE, FL
  • 12. SENATOR MARY LANDRIEU After Senator Landrieu SHOWED the film TO congressional colleagues, CONGRESS VOTED TO FUND HER BILL TO SAVE LOUISIANA ’ S WETLANDS. “ “ HURRICANE ON THE BAYOU HAS BEEN AN INVALUABLE TOOL FOR TELLING MY COLLEAGUES AND THE NATION THE STORY OF OUR VANISHING WETLANDS AND THE DEVASTATION WROUGHT BY THE HURRICANES. THE BREATHTAKING IMAX IMAGERY TRANSPORTS THE AUDIENCE.
  • 13. GOING BACK TO OUR ROOTS... WE ARE PASSIONATE STORYTELLERS.
  • 14. “ STORIES SERVE AS GLUE TO UNIFY COMMUNITIES . STORIES ARE MUCH MORE MEMORABLE THAN STATISTICS OR ANECDOTES...STRONG STORIES CAN BE TOLD AND RETOLD . THEY BECOME INFECTIOUS . ” - JENNIFER AAKER AND ANDY SMITH, AUTHORS OF THE DRAGONFLY EFFECT
  • 17. OUR NEXT ADVENTURE... ONE WORLD ONE OCEAN
  • 18. OUR STORYTELLING IS EVOLVING... FROM JUST IMAX FILMS TO A MOVEMENT
  • 19. WE HAVE ALWAYS HAD SUSTAINABLE MESSAGING BUT NOW WE ARE DOING IT BIGGER AND BETTER THAN EVER BEFORE. ONE WORLD ONE OCEAN
  • 20. WE ARE GOING FROM TENS OF MILLIONS OF AUDIENCE MEMBERS TO HUNDREDS OF MILLIONS OF PEOPLE .
  • 21. WITH A CLEARLY DEFINED SUSTAINABILITY GOAL: PEOPLE DON ’ T KNOW THE OCEANS ARE IN DANGER OR HOW THEY CAN HELP. WE WILL TELL THEM. MAKE THEM CARE.
  • 22. PEOPLE WANT MORE. FROM THEIR ENTERTAINMENT AND THEIR BRANDS. SO WE HAVE TO DO MORE. IT ’ S THAT SIMPLE.
  • 23. WE ARE BUILDING UPON A SUBSTANTIAL BASE OF 217 MUSEUMS IN 32 COUNTRIES AND AN AUDIENCE OF 70 MILLION LOYAL AND PASSIONATE VIEWERS FROM WHICH TO BUILD A MOVEMENT. HOW WE ARE EVOLVING
  • 24. THIS IS MORE THAN A FILM , IT ’ S A SELF-SUSTAINING MULTI-PLATFORM CAMPAIGN BIGGER THAN ANYTHING LIKE IT BEFORE. HOW WE ARE EVOLVING
  • 25. ADVOCACY, DONATIONS, POLICY CHANGE, LINKS WITH NGOs, GAMING, ONLINE MAGAZINE AND USER GENERATED CONTENT. BUILDING ALLIANCES AMONG LIKE-MINDED, BUT USUALLY COMPETITIVE GROUPS. SOCIAL MEDIA CAMPAIGN 2012-2020
  • 26. EXHIBITS, FIELD TRIPS, EDUCATIONAL TEACHER ’ S GUIDES, SPEAKER ’ S EVENTS AND ON-LINE INTERACTIVE. EDUCATIONAL OUTREACH 2012-2015
  • 28. AN 8-PART TV SERIES 2013-2014
  • 29. Reaching new audiences in the US and globally with over 15,000 screens projected in next 3 years. A THEATRICAL 3D FILM 2014
  • 30. ONE WORLD WORLD OCEAN: THE LIVING REEF ONE WORLD ONE OCEAN: HUMPBACK WHALES IMAX 3D FILMS 2013 & 2015
  • 31. SELF-SUSTAINING DONATIONS, ONGOING CONTENT, TARGETED CAMPAIGNS AND LINKS WITH OCEAN NGOs. ONGOING ADVOCACY AND MEDIA 2015-2020
  • 32. CRITICAL STRATEGIC PARTNERSHIPS INCLUDING: THE 34TH ANNUAL AMERICA ’ S CUP CRITICAL FOUNDATIONS AND EXPERTS (OCEANA, PEW, NOAA, WWF, AND MORE) CELEBRITIES AND SPOKESPEOPLE A MAJOR HOLLYWOOD STUDIO CORPORATE PARTNERS AND MORE! HOW WE ARE EVOLVING
  • 33. ENTERTAINMENT IS EVOLVING. WE ARE MORE THAN ENTERTAINMENT, WE ARE TRYING TO ENGAGE THE PUBLIC TO CARE ABOUT THE PROBLEMS FACING OUR WORLD AND DO SOMETHING ABOUT IT. THE MULTIPLIER EFFECT
  • 34. ALL HOUSED TOGETHER UNDER ONE UMBRELLA BRAND
  • 35.