A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

1. FRAMING THE REVOLUTION, AND HOW CONNECTIONS
CREATE CHEMISTRY
KoAnn Vikoren Skrzyniarz, Sustainable Life Media
Volker Schaedler, BASF
Simon Mainwaring, We First
Ben Goldhirsh, GOOD
Sally Uren, Forum for the Future

2. FRAMING THE REVOLUTION, AND HOW CONNECTIONS
CREATE CHEMISTRY
Volker Schaedler, BASF

3. Chemistry Creates
Connections

4. The World’s Leading
Chemical Company
§ Serves all major industries
§ World-class, innovative, high-value
products
§ Intelligent, sustainable system
solutions
4

5. The World’s Leading
Chemical Company
§ 385 production facilities including
six Verbund sites
§ 2011 Sales: €73.5 Billion
§ Employees: 111,000+
5

6. Leader in Innovation
Plastics Chemicals
9% 8%
Performance Corporate Research
Products
21% circa 23%
€1.61
billion Oil Gas
1%
12%
Functional
Solutions 26%
Agricultural
Solutions 6

7. Why – Our purpose
We create chemistry
for a sustainable future.
77

8. Sustainable Solutions Are
Our Path to Growth
SUPPLY
Earth’s
resources DEMAND +
Annual Human beings now
regenerative demand more from
capacity the Earth than can be 1976 2010
of the planet regenerated
Consumption of Earth’s resources
Source: Accenture.
88

9. How - Our values
›❯ Creative
›❯ Open
›❯ Responsible
›❯ Entrepreneurial
9

10. Demographic challenges
Nine billion people in 2050 but only one earth
Resources, Food Nutrition Quality of life
Environment Climate
Chemistry as enabler
10 10

11. Solutions We Enable
Resources, Environment Food Nutrition Quality of life
Climate
Chemistry as enabler
Customer
industries
Transportation Construction Consumer Health Energy
Goods Nutrition Electronics Agriculture Resources
Batteries Heat Organic Plant Energy
management Enzymes Medical Electronics biotechnology management
Lightweight Functional Rare earth
Growth
fields*
composites crop care metals recycling
Heat
management Wind energy
Water solutions
11

12. Verbund in Action – Daimler and BASF
Combine Know-how in “smart forvision”
Lightweight Solar roof with
tridion cell transparent
organic solar panels
High-performance
foams
E-textiles
Infrared-reflective film
Multifunctional
seat
Chemistry as enabler:
Infrared-
reflective
Smart forvision All-plastic
coating wheel
12
12

13. What Can We Do Together?
Customer
industries
Transportation Construction Consumer Health Energy
Goods Nutrition Electronics Agriculture Resources
Batteries Heat Organic Plant Energy
management Enzymes Medical management
Electronics biotechnology
Lightweight Functional Rare earth
Growth
fields*
composites crop care metals recycling
Heat
management Wind energy
Water solutions
13

14. 14

15. FRAMING THE REVOLUTION, AND HOW CONNECTIONS
CREATE CHEMISTRY
Simon Mainwaring, We First

16. Simon Mainwaring
PRESENTED June 4 2012

34. @simonmainwaring

35. @simonmainwaring

36. @simonmainwaring

37. @simonmainwaring

38. @simonmainwaring

40. The Revolution will be Branded!
For these slides, email:
Slides@WeFirstBranding.com
For your
SOCIAL BRANDING BLUEPRINT,
visit the booth outside or:
SocialBrandingBlueprint.com
@SimonMainwaring
Simon@WeFirstBranding.com

41. FRAMING THE REVOLUTION, AND HOW CONNECTIONS
CREATE CHEMISTRY
Sally Uren, Forum for the Future

42. We
would
like
you
to
commit
to
a……
1. Personal Revolution, and/or a
2. Brand Revolution, and/or a
3. Systems Revolution

44. Co-­‐Crea4ng
a
Revolu4on
-­‐
Process
June
4
On-­‐ June
5
June
6
June
7
boarding/ Idea8on
Co-­‐crea8on
Presenta8on
Discovery