Welcome remarks for SB15 KL!

1. THE LARGEST GLOBAL COMMUNITY OF SUSTAINABILITY,
BRAND STRATEGY, DESIGN INNOVATION AND MARKETING
COMMUNICATIONS PROFESSIONALS WHO ARE SHAPING
THE FUTURE OF COMMERCE WORLDWIDE.
WELCOME INTO THE
SUSTAINABLE BRANDS COMMUNITY

2.
KoAnn SkrzyniarzFounder and CEO, Sustainable Brands

3. Hottest Months on
Record
Water Stress
Biodiversity Loss
Increasing
Income Inequality #1
Issue at World Economic
Forum
GROWING GLOBAL PRESSURES DEMAND RESPONSE

4. ARE BRANDS
THE PROBLEM…
OR THE
SOLUTION?

5. BRANDS ARE
UNIQUELY
EQUIPPED TO
HELP CHANGE
THE WORLD
BRAND
MARKET DRIVERS
STAKEHOLDERS
REGULATION
NATURAL WORLD

6. SMART BRANDS ARE TURNING PRESSURES INTO OPPORTUNITY
“Our experience is that brands whose purpose and products
respond to [sustainable living brands] are delivering
stronger and faster growth. These brands accounted for half
the company’s growth in 2014 and grew at twice the rate of
the rest of the business,” Paul Polman, CEO, Unilever
And the
opportunities are
many and BIG.
Achieving success
requires a new way
of seeing the world
– along with a new
set of skills, tools
and collaborators.

7. THE GLOBAL LEARNING, COLLABORATION AND COMMUNICATION
PLATFORM FOR BRAND INNOVATORS INSPIRED TO LEVERAGE
SUSTAINABILITY AS A DRIVER OF BUSINESS AND BRAND VALUE.
SUSTAINABLE BRANDS®
WE’RE HERE TO HELP.

8. OUR MISSION
To shift the world to a
sustainable economy by
inspiring and enabling
brands to lead the way to a
flourishing future.
OUR VALUE PROPOSITION
To inspire and equip more
brands to prosper by
leveraging environmental and
social innovation to deliver new
business and brand value.

9. THE NEWS IS SPREADING FAST

10. NEARLY 1 MILLION GLOBAL INNOVATION LEADERS

11. CONVENING ON 6
CONTINENTS
PEER TO PEER
MEMBER
NETWORK
Doubled membership
in 2015 (again)
Turning ideas into
action to enhance
corporate
profitability
DIGITAL
LEARNING
PLATFORM
Readership up 50%
year over year
Accelerating brand
stories and
delivering
engagement metrics
A growing
community with 11
events on 6
continents
Welcoming Sydney,
Cape Town and
Copenhagen in 2016

12. WELCOME TO THE COMMUNITY!
Bangkok
|
Barcelona
|
Boston
|
Buenos
Aires
|
Cape
Town
|
Copenhagen
|
Istanbul
|
Kuala
Lumpur
|
London
|
Rio
de
Janeiro
|
San
Diego
|
Sydney

13. BRANDS ARE COMMITTING TO PURPOSE-LED INNOVATION. THE
QUESTION IN 2015 IS: HOW DO WE TAP INTO EMERGING IDEAS TO
SUCCESSFULLY SCALE SUSTAINABILITY TO THE NEXT LEVEL NOW?

14. 7 BIG IDEAS FOR BUILDING
BRAND LEADERSHIP NOW

15. Beyond Green: sustainability-led brands
are also about wellbeing and purpose…
Recommended reading: “Flourishing: A Frank Conversation About
Sustainability” by John Ehrenfeld
REDEFINE SUSTAINABILITY

16. TRESemmé Fresh Start
Dry Shampoos allow
consumers to clean
their hair without using
water
Evolution in sustainable
product design with
strong sales profile
Removal of
Microbeads: L’Oreal,
Unilever, Johnson &
Johnson, and P&G
phase out the use of
microbeads in
products by 2017
REDESIGN PRODUCTS & SERVICES

17. Collaborative/Sharing
Economy
Circular Economy –
fishing nets to
carpeting
Product to Service
Innovation
REDESIGN BUSINESS MODELS

18. Ridesharing app = 36k
carpools, saved 400k
driving miles, 88 tons of
CO2, 2,200 networking
days, $3.1 million in
business value
Molson Coors saw a 10%
increase in employee
engagement with its “Our
Beer Print” program
£35 Million saved, plus 56%
energy, 52% water, 40%
waste reduction
1% Increase in Employee Retention = $81 million increase in profit at SAP
ENGAGE EMPLOYEES

19. Dell has demonstrated the
opportunity to reduce waste
through constant packaging
innovation and takeback.
Sainsbury’s goes beyond
just zero-waste with two
new “triple zero” stores:
zero emissions, zero
waste, and zero water
impact
DRIVE AWARENESS & ENGAGEMENT

20. BMW will offer i3 owners a
gas-powered loaner car for
longer trips, removing a
major barrier to adoption of
electric vehicles
Real time data to support
and encourage healthier
activity levels
Providing Feedback, Infrastructure, Support and Incentives
Designing for disassembly,
enabling upgrades/repair
without waste.
ENABLE CHANGE

21. Environmentally
sustainable packaging:
L’Oreal transitioned labels
of leading products to
Avery Dennison’s Global
MDO substrate reducing
CO2 emissions, water
consumption and waste
generated in disposal
Traceable Palm Oil:
Unilever can trace all 1.5
million tons (3% world’s total
production) to known
sources as of 2014
Sustainability, Traceability, and Consumer Health
Businesses Fight
Modern-Day Slavery:
Tronie Foundation
created Freedom Seal
for companies to ensure
trafficking free process
IMPROVE YOUR SUPPLY CHAINS

22. A coalition of industry-
leading brands sign up to
support carbon legislation.
Ad runs on jumbo screen in
Times Square
How2Recycle labels:
Several industry leaders
have joined together to
improve general consumer
recycling behavior
Brand Support of Multi-sector Collaboration to Shift Behavior at Scale
Celebrity musician
Will.i.am teams up with
Coca-Cola, Beats by Dre,
and others to promote
products made of
recycled plastic
COLLABORATE!

23. National Geographic/
GlobeScan:
“Sustainable consumer
behavior has increased in all
countries tracked, except
Brazil since 2008, suggesting
consumer behavior is
improving, albeit slowly.”
CONSUMERS ARE COMING ABOARD

24. NEW IDEAS & TOOLS COMING ONLINE DAILY

25. THE BUSINESS CASE IS CLEAR
FREYA WILLIAMS:
“The combined
revenues (of these 9
brands) add up to more
than US $100 billion a
year, a figure greater
than the GDP of 70% of
the world’s 180
economies.”

26. BRANDS LARGE AND SMALL ARE SHOWING THE WAY

27. IT’S TIME FOR
YOUR BRAND TO DISCOVER
HOW DOES YOUR BRAND TAP INTO EMERGING IDEAS TO
SUCCESSFULLY SCALE SUSTAINABILITY TO THE NEXT LEVEL NOW?