Sustainable Brands Kuala Lumpur 2015, Gill Mclaren, Coca-cola
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Sustainable Brands Kuala Lumpur 2015, Gill Mclaren, Coca-cola
- 1. HOW TO PUT SHARED VALUE AT THE HEART OF BUSINESS
- 2. DO BUSINESS AND BRANDS HAVE THE POWER TO CHANGE THE WORLD FOR THE BETTER?
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- 4. 4 TODAY’S DYNAMIC ENVIRONMENT SOCIETAL ISSUES at the forefront More People means more STRESS ON RESOURCES Trend towards CREATIVE PARTNERSHIPS (beyond $) The MILLENNIAL GENERATION Business has opportunity to DRIVE CHANGE
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- 6. 6 What it is… “Shared Value: Creating economic value in a way that also creates value for society by addressing its needs and challenges”
- 7. 7 What it is NOT “Business acting as businesses, not as charitable donors, are the most powerful force for addressing the pressing issues we face.”
- 8. 8 HOW? The Way of Creating Shared Value
- 9. CONNECT TO YOUR BUSINESS MISSION
- 10. 10 Our mission To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference.
- 11. SET SHARED VALUE PRIORITIES AND GOALS
- 12. 12 OUR ASPIRATION Growing our business by making a positive difference in the communities we serve Well-Being (people) Women (community) Water (environment) Creating Shared Value: The 3 Ws
- 13. 13 WOMEN’S ECONOMIC EMPOWERMENT 70PERCENT Economically empower 5 million women entrepreneurs across our global value chain by 2020. Women control 70% of global consumer spending and are pillars of their communities and the backbone of our business in many countries. 865,000 women empowered to date in over 50 countries OUR GOAL
- 14. 14 A Simple Idea Can Change The World Video: Introducing 5by20
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- 16. 16 Gender-based entrepreneurship training customized for SURI store owners and operators. OUR GOAL To empower 20,000 women under the SURI programme by 2020.
- 17. 17 ACTIVE, HEALTHY LIVING Our business is only as healthy as the communities we serve. We help to improve the wellbeing of our consumers, employees and communities. 70PERCENT physical activity programs+290 +125countries Help get people moving by supporting physical activity programs in every country in which we do business. OUR GOAL
- 18. 18 Safely return to nature and communities the same amount of water we use in our finished beverages and their production. Water is essential both to our business and to communities and ecosystems everywhere. That’s why we recognize our obligation — and opportunity — to improve our water use efficiency and replenish the water we use. OUR GOAL 94% WATER STEWARDSHIP 500+ Community water projects in 100+ countries of the water we use Replenishing +2Million People benefited from our clean water programs
- 19. EMBED ACROSS THE BUSINESS
- 20. 20 Connecting shared value to our planning Rank Priorities Assess InitiativesTake Inventory 2 Track via scorecard 3 4 1
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- 24. 24 WATER STEWARDSHIP IN MALAYSIA
- 25. 25 Working with NGO partners to create awareness of water conservation issues, bring clean water into rural communities, rehabilitate peatswamp forests, and protect key water catchment areas.
- 26. 26 Over the last 8 years Coca-Cola Malaysia has worked with Raleigh International and Muslim Aid, to provide access to clean water for more than 21,600 villagers in rural Sabah.
- 27. SHARE YOUR STORIES Page 2710/29/2015
- 28. 28 Every Bottle Has A Story Video Malaysia - Gunsarob Garing’s story
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- 30. 30 Mass Media • High Rated TVC, 86% reach • Cinema Ad screened nationwide • TV Documentary coverage • Mobile Exhibitions Media Engagement Asia Pacific Water Summit • Regular press engagement • Media trips • National Conferences • Fundraising through brand platforms 700 Consumers & Community Volunteers Step Up, Scale Up, Speak Up WATER – RAKNAM THAILAND
- 31. 31 I love the fact that positivity in Coke is not only about the brand and the product, but also about uplifting communities through programs that help them live better lives. Triyono Prijosoesilo Coca-Cola Indonesia
- 32. 32 Summary 1 Connect to your Business Mission 2 Set Shared Value Priorities & Goals 3 Embed across the Business 4 Take Collective Action 5 Share your Stories
- 33. 33 Thank You