4. 4
TODAY’S
DYNAMIC
ENVIRONMENT
SOCIETAL ISSUES at the forefront
More People means more STRESS ON
RESOURCES
Trend towards CREATIVE
PARTNERSHIPS (beyond $)
The MILLENNIAL GENERATION
Business has opportunity to DRIVE
CHANGE
12. 12
OUR ASPIRATION
Growing our
business by
making a
positive
difference in
the communities
we serve
Well-Being
(people)
Women
(community)
Water
(environment)
Creating Shared Value: The 3 Ws
13. 13
WOMEN’S
ECONOMIC
EMPOWERMENT 70PERCENT
Economically
empower 5 million
women entrepreneurs
across our global value
chain by 2020.
Women control 70% of
global consumer
spending and are pillars
of their communities
and the backbone of
our business in many
countries.
865,000
women empowered
to date in over 50
countries
OUR GOAL
17. 17
ACTIVE,
HEALTHY
LIVING
Our business is only as
healthy as the
communities we serve.
We help to improve the
wellbeing of our
consumers, employees
and communities.
70PERCENT
physical
activity
programs+290
+125countries
Help get people moving
by supporting physical
activity programs in
every country in which
we do business.
OUR GOAL
18. 18
Safely return to nature and
communities the same
amount of water we use in
our finished beverages and
their production.
Water is essential both to our business and to
communities and ecosystems everywhere.
That’s why we recognize our obligation — and
opportunity — to improve our water use
efficiency and replenish the water we use.
OUR GOAL
94%
WATER
STEWARDSHIP
500+
Community water
projects in 100+
countries
of the water we use
Replenishing
+2Million
People benefited
from our clean
water programs
25. 25
Working with NGO partners to create
awareness of water conservation issues,
bring clean water into rural communities,
rehabilitate peatswamp forests, and
protect key water catchment areas.
26. 26
Over the last 8 years Coca-Cola
Malaysia has worked with Raleigh
International and Muslim Aid, to
provide access to clean water for
more than 21,600 villagers in rural
Sabah.
30. 30
Mass Media
• High Rated TVC, 86% reach
• Cinema Ad screened nationwide
• TV Documentary coverage
• Mobile Exhibitions
Media Engagement
Asia Pacific Water Summit
• Regular press engagement
• Media trips
• National Conferences
• Fundraising through brand
platforms
700 Consumers
& Community
Volunteers
Step Up, Scale Up, Speak Up
WATER – RAKNAM THAILAND
31. 31
I love the fact that positivity
in Coke is not only about the
brand and the product, but
also about uplifting
communities through
programs that help them live
better lives.
Triyono Prijosoesilo
Coca-Cola Indonesia
32. 32
Summary
1 Connect to your Business Mission
2 Set Shared Value Priorities & Goals
3 Embed across the Business
4 Take Collective Action
5 Share your Stories