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The Stretch Agenda: Equipping Business Leaders with the Engagement Strategies and Tools needed to Influence Boardrooms and the Global C-Suite
1. John Elkington | @volansjohn
Founding Partner & Executive Chairman
Volans
The Stretch Agenda: Equipping Business Leaders with the
Engagement Strategies and Tools needed to Influence
Boardrooms and the Global C-Suite
2.
3. Sustainable Brands, 16 November 2015
John Elkington
THE STRETCH AGENDA
Breakthrough in the Boardroom
11. • .. place a higher value on ambition and
stretch targets
• … be part of efforts to level playing
field—upwards
• … favor businesses that learn from
nature and play into emerging circular
economy
• … reward breakthrough brands
Ambition: Tomorrow’s bottom line will …
THE
BREAK-
THROUGH
CHALLENGE
10 WAYS TO CONNECT TODAY’S PROFITS
WITH TOMORROW’S BOTTOM LINE
BREAK-
THROUGH
FOREWORD BY SIR RICHARD BRANSON
JOHN ELKINGTON
JOCHEN ZEITZ
Image sources: Volans; The B Team; PUMA; Virgin
18. Incentives: We’re Talking Trillions
Image sourcesWikipedia; : WGES; Green Transition Scoreboard; Volans
Since 2007, $6.22
trillion invested in
Green Economy.
What will markets
be worth by 2025?
20. Tool: Breakthrough Dashboard
Image sources: Volans; Wikipedia
Work within
today’s system
to tackle the
consequences
of breakdowns
Change the
system; create
new value and
markets
21. Outcomes: Breakdown
Image source: Volans; G4S
Work within
today’s system
to tackle the
consequences
of breakdowns
Work to avoid
and mitigate
(e.g. disaster
relief)
22. Outcomes: Change-as-Usual
Image source: Volans; Coca-Cola; Walmart; Greenpeace
Work within
today’s system
to tackle the
consequences
of breakdowns
Change the
system; build
tomorrow’s
Work to minimize
harm and evolve
better solutions,
e.g. supply chains
23. Outcomes: Breakthrough
Image source: Volans; Covestro
Work within
today’s system
to tackle the
consequences
of breakdowns
Change the
system; create
new value and
markets
24. Chair: World is headed into pressure cooker future
CEO: New types of market adoption curves at work
CFO: New forms of capital need managing
CXO: Turn dial up to 11, but don’t do it alone
CHRO: Stretch needs talent, tri-sector athletes
CMO: Won’t be easy, but new pressure wave coming