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John Elkington | @volansjohn
Founding Partner & Executive Chairman
Volans
The Stretch Agenda: Equipping Business Leaders with the
Engagement Strategies and Tools needed to Influence
Boardrooms and the Global C-Suite
Sustainable Brands, 16 November 2015
John Elkington
THE STRETCH AGENDA
Breakthrough in the Boardroom
Image source: iStock; Volans; Headcount.org
Making A Drama Out of Business
Image source: iStock; PepsiCo; Fortune
Helping Business Leaders Stretch
Indra Mistry, Chief Stretch Officer: RATIO
•  Reality
•  Ambition
•  Targets
•  Incentives
•  Outcomes
1 RATIO: REALITY
Reality: The New Normal
Image sources: Irish Defence Force; The TImes
Reality: Pressure Cooker
Image sources: Twitter; Forbes; Volans (inspired by World Economic Forum); Newsweek
Reality: The Future’s Exponential
Image sources: VW; Gonzalo Ruiz Utrilla, while at Singularity University; Tesla/WBCSD
2 RATIO: AMBITION
Image sources: Virgin Galactic
•  .. place a higher value on ambition and
stretch targets
•  … be part of efforts to level playing
field—upwards
•  … favor businesses that learn from
nature and play into emerging circular
economy
•  … reward breakthrough brands
Ambition: Tomorrow’s bottom line will …
THE
BREAK-
THROUGH
CHALLENGE
10 WAYS TO CONNECT TODAY’S PROFITS
WITH TOMORROW’S BOTTOM LINE
BREAK-
THROUGH
FOREWORD BY SIR RICHARD BRANSON
JOHN ELKINGTON
JOCHEN ZEITZ
Image sources: Volans; The B Team; PUMA; Virgin
Image sources: Volans
3 RATIO: TARGETS
Image sources: B Lab; UN/WRI; MelodySheep
Ambition: Interface’s Mission Zero
Image sources: Interface; Volans
Image sources: SustainAbility/Volans; Harvard Business Review; Novo Nordisk
4 RATIO: INCENTIVES
Incentives: Adoption Curves
Image sources: Fortune; Bloomberg BusinessWeek; Volans/Fast Company; The Economist; Enel; Uber
Incentives: We’re Talking Trillions
Image sourcesWikipedia; : WGES; Green Transition Scoreboard; Volans
Since 2007, $6.22
trillion invested in
Green Economy.
What will markets
be worth by 2025?
5 RATIO: OUTCOMES
Tool: Breakthrough Dashboard
Image sources: Volans; Wikipedia
Work within
today’s system
to tackle the
consequences
of breakdowns
Change the
system; create
new value and
markets
Outcomes: Breakdown
Image source: Volans; G4S
Work within
today’s system
to tackle the
consequences
of breakdowns
Work to avoid
and mitigate
(e.g. disaster
relief)
Outcomes: Change-as-Usual
Image source: Volans; Coca-Cola; Walmart; Greenpeace
Work within
today’s system
to tackle the
consequences
of breakdowns
Change the
system; build
tomorrow’s
Work to minimize
harm and evolve
better solutions,
e.g. supply chains
Outcomes: Breakthrough
Image source: Volans; Covestro
Work within
today’s system
to tackle the
consequences
of breakdowns
Change the
system; create
new value and
markets
Chair: World is headed into pressure cooker future
CEO: New types of market adoption curves at work
CFO: New forms of capital need managing
CXO: Turn dial up to 11, but don’t do it alone
CHRO: Stretch needs talent, tri-sector athletes
CMO: Won’t be easy, but new pressure wave coming
Email: john@volans.com
Twitter: @volansjohn
Website: www.volans.com
The Stretch Agenda: Equipping Business Leaders with the Engagement Strategies and Tools needed to Influence Boardrooms and the Global C-Suite

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The Stretch Agenda: Equipping Business Leaders with the Engagement Strategies and Tools needed to Influence Boardrooms and the Global C-Suite

  • 1. John Elkington | @volansjohn Founding Partner & Executive Chairman Volans The Stretch Agenda: Equipping Business Leaders with the Engagement Strategies and Tools needed to Influence Boardrooms and the Global C-Suite
  • 2.
  • 3. Sustainable Brands, 16 November 2015 John Elkington THE STRETCH AGENDA Breakthrough in the Boardroom
  • 4. Image source: iStock; Volans; Headcount.org Making A Drama Out of Business
  • 5. Image source: iStock; PepsiCo; Fortune Helping Business Leaders Stretch Indra Mistry, Chief Stretch Officer: RATIO •  Reality •  Ambition •  Targets •  Incentives •  Outcomes
  • 7. Reality: The New Normal Image sources: Irish Defence Force; The TImes
  • 8. Reality: Pressure Cooker Image sources: Twitter; Forbes; Volans (inspired by World Economic Forum); Newsweek
  • 9. Reality: The Future’s Exponential Image sources: VW; Gonzalo Ruiz Utrilla, while at Singularity University; Tesla/WBCSD
  • 10. 2 RATIO: AMBITION Image sources: Virgin Galactic
  • 11. •  .. place a higher value on ambition and stretch targets •  … be part of efforts to level playing field—upwards •  … favor businesses that learn from nature and play into emerging circular economy •  … reward breakthrough brands Ambition: Tomorrow’s bottom line will … THE BREAK- THROUGH CHALLENGE 10 WAYS TO CONNECT TODAY’S PROFITS WITH TOMORROW’S BOTTOM LINE BREAK- THROUGH FOREWORD BY SIR RICHARD BRANSON JOHN ELKINGTON JOCHEN ZEITZ Image sources: Volans; The B Team; PUMA; Virgin
  • 13. 3 RATIO: TARGETS Image sources: B Lab; UN/WRI; MelodySheep
  • 14. Ambition: Interface’s Mission Zero Image sources: Interface; Volans
  • 15. Image sources: SustainAbility/Volans; Harvard Business Review; Novo Nordisk
  • 17. Incentives: Adoption Curves Image sources: Fortune; Bloomberg BusinessWeek; Volans/Fast Company; The Economist; Enel; Uber
  • 18. Incentives: We’re Talking Trillions Image sourcesWikipedia; : WGES; Green Transition Scoreboard; Volans Since 2007, $6.22 trillion invested in Green Economy. What will markets be worth by 2025?
  • 20. Tool: Breakthrough Dashboard Image sources: Volans; Wikipedia Work within today’s system to tackle the consequences of breakdowns Change the system; create new value and markets
  • 21. Outcomes: Breakdown Image source: Volans; G4S Work within today’s system to tackle the consequences of breakdowns Work to avoid and mitigate (e.g. disaster relief)
  • 22. Outcomes: Change-as-Usual Image source: Volans; Coca-Cola; Walmart; Greenpeace Work within today’s system to tackle the consequences of breakdowns Change the system; build tomorrow’s Work to minimize harm and evolve better solutions, e.g. supply chains
  • 23. Outcomes: Breakthrough Image source: Volans; Covestro Work within today’s system to tackle the consequences of breakdowns Change the system; create new value and markets
  • 24. Chair: World is headed into pressure cooker future CEO: New types of market adoption curves at work CFO: New forms of capital need managing CXO: Turn dial up to 11, but don’t do it alone CHRO: Stretch needs talent, tri-sector athletes CMO: Won’t be easy, but new pressure wave coming