Understanding the Practical Realities of Creating a Purpose-led Organization: 12 Principles of Purposeful Branding

1. Simon Milton
Founder
Pulse Brands
Understanding the Practical Realities of Creating a
Purpose-led Organization: 12 Principles of
Purposeful
Adele Blakeborough
CEO
Social Business Trust

2. 12 Principles
of Purposeful
Branding

3. Welcome

4. Agenda
--Mindful leadership - personal purpose
--Why I am here
--Adele Blakebrough - purpose in social and
commercial sector
--12 principles of purposeful branding
--Principles in action

5. Mindfulness

6. Man on top of
a mountain

7. When things go
well it’s effortless

8. No eco warrior

9. Beyond spin

10. Waking up from a
slumber

11. Purposeful
branding - an idea

12. Principle one -
Organisations exist
to serve others

13. Principle two -
Brand is a powerful
business tool

14. Authentic
Relationships
Authentic
Leadership
Authentic
Communication
Vision and
Leadership
CultureReputation
Purposeful branding model

15. Principle three -
Stand for
something

17. Adele Blakebrough

19. How is your
organisation living
its purpose?

21. Nine further
principles of
purposeful branding

22. Authentic
Relationships
Authentic
Leadership
Authentic
Communication
Vision and
Leadership
CultureReputation
Core Principles
1. Serve others
2. Stand for something
3. Brand is a powerful
tool
Leadership Process
4. Journey towards a unifying vision
5. Uncovering/discovery
6. Working iteratively
Culture
7. Starts with the individual
8. Humility
Demonstrated through:
9. Courageous leadership
10. Ownership
11. Substance
12. Small things make a difference
Purposeful branding model

23. Culture principle
It all starts with
the individual

24. Process principle
Working iteratively

25. Demonstrated through principle
Small things make a
difference

27. Principles in action

28. Break time

29. Principles in action

30. My organisation