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Updates in the Valuation of
              Ecosystem Services




                                 Moderator:
Michelle Lapinski, Director of Corporate Practices, The Nature Conservancy

                                Panelists:
    Mark Weick, Director of Sustainability, The Dow Chemical Company
 Diane O'Connor, VP Environment, Health, Safety and Sustainability, Xerox
Ecosystem Services




The benefits people and businesses
derive from ecosystems
Natural Capital


                    Coastal natural
                    hazard protection


Freshwater supply



                    Air pollution mitigation
                    via re/forestation
                    Photos: Jennifer Molnar
Value of nature



                     Company



                     Public


                     Biodiversity &
                       Ecosystems
   Jennifer Molnar
Business Message…and Action

• Nature has value to business – degradation is
  risk and business opportunity
• Natural capital is a productive asset alongside
  financial and human capital
• Leading from the “bottom up” –progressive
  private sector action – beyond one size fits all
• Not waiting for government to act, but ready
  to collaborate: $500B in commitments
The New Metrics of
Sustainable Business
Valuation of Ecosystem Services:
Xerox/TNC Partnership




Xerox Environment, Health, Safety and Sustainability
September 27, 2012
Xerox Today

With sales approaching $23 billion, we are the world’s largest enterprise for business
process and document management.
•    Employees: 140,000 worldwide
•    Headquarters: Norwalk, CT
•    Chairman and CEO: Ursula M. Burns

    Services                                                    Technology




    Business Process             IT Outsourcing                 Document Technology
    Outsourcing                                                 and Managed Print
                                                                Services
Sustainability Program
Fundamentals for Success




Quantitative   Value Chain
Approach       Focus


Leverage       Communicate
Partnerships   “Wins”
Steps Toward a Sustainable
Paper Cycle
Responsible Sourcing         Responsible Use            Responsible Disposal

    Environmentally-sound     Xerox equipment is          Enabling beneficial
    papers:                   designed for efficient      management:
                              use of paper:




•    Forestry Practices       •   Print management        •   Xerox paper,
•    Supplier Requirements        features                    packaging, and prints
     for Paper Mills          •   Recycled paper runs         are recyclable

•    Environmentally Sound        reliably
     Paper Offerings          •   On-ramp to digital
      –   (FSC, PEFC, SFI)        document
                                  management
      –   Recycled Paper
                              •   Workflow SW tools
Sustainable Paper Cycle Metrics
TNC Provides the Upstream SME for Xerox Goal of a Sustainable Paper Cycle

Responsible Sourcing             Responsible Use                Responsible Disposal

 Environmentally-sound             Xerox equipment is              Enabling beneficial
 papers:                           designed for efficient          management:
                                   use of paper:




 •   % paper offerings FSC,       •   Duplex rate (Managed          •   De- inkability rating
     SFI, PEFC, recycled              Print accounts)
 •   % Suppliers responding
     to Xerox annual paper
     survey
 •   % certified fibers in
     Xerox papers
The Nature Conservancy & Xerox Partnership
 Progress Report (2006 – 2012 YTD)

• High Conservation Value (HCV) Resource Network- promote, train, steer
  –  Global Network
  – Indonesia Learning Network
• Support Implementation of the Canadian Boreal Forest Agreement
• Certification- work with Xerox Suppliers and other Land Managers in select
  regions of North America
• Forest Carbon- develop & test broadly applicable methods (domestic & int’l) for
  quantifying carbon from improved forest management
  – Serve as a platform for suppliers receiving potential carbon benefits



        •   20% of tropical forests are     •   Reduced impact logging
            slated to be logged                 rarely achieved
        •   30-50% of logging impacts       •   Much work needed
            can be avoided while            •   Methodology – critical piece
            maintaining timber production
A Breakthrough Collaboration:
                                    The Economics of Ecosystems




Mark Weick
Director, Sustainability Programs
The Dow Chemical Company
Driving the Next Generation of Change
Dow’s 2015 Sustainability Goals


        Maintain absolute                                  Reduce our energy
        greenhouse gas                                       intensity 25%
        emissions below
           2006 levels


  Achieve at least                                                    Publish
three breakthroughs                                                product safety
that will significantly                                            assessments
  help solve world                                                     for all
                                                                     products
     challenges




     Achieve on average a                                    Achieve individual
    75% improvement of key                                community acceptance
      indicators for EH&S                                 ratings for 100% of Dow
      operating excellence                                 sites where we have a
       from 2005 baseline    Increase the percentage of        major presence
                              sales to 10% for products
                             that are highly advantaged
                              by sustainable chemistry
                                                                  1 October 2012    17
Valuing Nature – A Strategic Fit for Dow

  •Access to ecosystem services
  •Product alignment to fit growing
  need
  •Project planning and
  stakeholder buy-in
  •Expansion/Permitting Process
  •Green Infrastructure
  •Remediation
  •Conservation Activities
  •Recognition of offsets or
  payments from ecosystem
  services on lands Dow owns
Pilot #1:
Dow Texas Operations, Freeport

                          • Freshwater

                          • Coastal natural
                            hazard protection

                          • Air pollution
                            mitigation via
                            reforestation

                    Freeport
Future Scenarios: Freshwater




                                     90
                                     80
                   Temperature (F)

                                     70
                                     60
                                     50
                                     40
                                          2    4       6       8       10      12

                                                       Month

                                                   = current average
                                                   = potential range in 2050



More demand                                   Less supply
Freshwater Analysis
Freshwater: Planning for Future Water


• Future value of water
• On-site / off-site responses with greatest net benefit




                                                 Jennifer Molnar
Freeport Coastal Area


                                                 Brazoria National
                                                  Wildlife Refuge
                         Stratton        Largest
                          Ridge        Undeveloped
                                          Parcel
         Lake Jackson

              Plant B                           Oyster
                                                Creek



                        Freeport                     Seaside

                             Plant A
 San Bernard
Wildlife Refuge
                                                          Outside of levee system
Coastal:
Hypothetical Output from Cost-Benefit Analysis
Air Quality




AIR QUALITY

Evaluating large-scale tree planting
for air quality improvement

Expected output:
   •Cost-benefit and feasibility
    analysis of “green
    infrastructure” project
Air Quality at Freeport: The Issues

• Freeport located in Houston-Galveston-Brazoria (HGB) non-
  attainment area for ground-level ozone (8-hr NAAQS)
Air Quality: Drivers of ozone levels



                  • Precursor emissions
                    (NOx, VOC)

                  • Rising temperatures:
                     – urban expansion/built-up
                     – regional climate change
Air Quality: Reforestation


•   Trees remove ambient pollutants (ozone,
    PM, NO2, SO2, CO)
                                               7bigspoons.com


•   We can quantify this removal

•   Tree planting is an EPA-approved measure
    for inclusion in SIPs for ozone
Air Quality:
    Identify best sites for reforestation

• Biggest ozone and precursor
  removal
• Credit/offset generation
  for Dow
• Open land available for
  reforestation
• Suitability for reforestation
• Conservation gains
• Costs
Pilot #2: Brazil“Project Cabana”
                 Dow-Mitsui JV: Santa Vitória Açúcar e Álcool (SVAA)



Polyethylene production from sugarcane
Cultivation area: 200,000 hectares
•   Properties leased from local land owners.
     Average property size: 200 hectares

Commitment to Brazil Forest Code
•  Designation of permanent preservation areas
   (~20% land)
•  Tree replanting (10 for each tree removed)
•  Current regulation: Parcel-by-parcel basis
   (inefficient)

Collaboration High-level Goals:
•   Develop an optimum selection of land for
    sugarcane and conservation and implement with
    government approval.
•   Optimize generation and value of ecosystem services to Dow and external
    beneficiaries, minimize farming cost
Questions?
Jennifer Molnar

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Updates in the Valuation of Ecosystem Services

  • 1. Updates in the Valuation of Ecosystem Services Moderator: Michelle Lapinski, Director of Corporate Practices, The Nature Conservancy Panelists: Mark Weick, Director of Sustainability, The Dow Chemical Company Diane O'Connor, VP Environment, Health, Safety and Sustainability, Xerox
  • 2. Ecosystem Services The benefits people and businesses derive from ecosystems
  • 3. Natural Capital Coastal natural hazard protection Freshwater supply Air pollution mitigation via re/forestation Photos: Jennifer Molnar
  • 4. Value of nature Company Public Biodiversity & Ecosystems Jennifer Molnar
  • 5.
  • 6. Business Message…and Action • Nature has value to business – degradation is risk and business opportunity • Natural capital is a productive asset alongside financial and human capital • Leading from the “bottom up” –progressive private sector action – beyond one size fits all • Not waiting for government to act, but ready to collaborate: $500B in commitments
  • 7.
  • 8.
  • 9. The New Metrics of Sustainable Business Valuation of Ecosystem Services: Xerox/TNC Partnership Xerox Environment, Health, Safety and Sustainability September 27, 2012
  • 10. Xerox Today With sales approaching $23 billion, we are the world’s largest enterprise for business process and document management. • Employees: 140,000 worldwide • Headquarters: Norwalk, CT • Chairman and CEO: Ursula M. Burns Services Technology Business Process IT Outsourcing Document Technology Outsourcing and Managed Print Services
  • 11. Sustainability Program Fundamentals for Success Quantitative Value Chain Approach Focus Leverage Communicate Partnerships “Wins”
  • 12. Steps Toward a Sustainable Paper Cycle Responsible Sourcing Responsible Use Responsible Disposal Environmentally-sound Xerox equipment is Enabling beneficial papers: designed for efficient management: use of paper: • Forestry Practices • Print management • Xerox paper, • Supplier Requirements features packaging, and prints for Paper Mills • Recycled paper runs are recyclable • Environmentally Sound reliably Paper Offerings • On-ramp to digital – (FSC, PEFC, SFI) document management – Recycled Paper • Workflow SW tools
  • 13. Sustainable Paper Cycle Metrics TNC Provides the Upstream SME for Xerox Goal of a Sustainable Paper Cycle Responsible Sourcing Responsible Use Responsible Disposal Environmentally-sound Xerox equipment is Enabling beneficial papers: designed for efficient management: use of paper: • % paper offerings FSC, • Duplex rate (Managed • De- inkability rating SFI, PEFC, recycled Print accounts) • % Suppliers responding to Xerox annual paper survey • % certified fibers in Xerox papers
  • 14. The Nature Conservancy & Xerox Partnership Progress Report (2006 – 2012 YTD) • High Conservation Value (HCV) Resource Network- promote, train, steer – Global Network – Indonesia Learning Network • Support Implementation of the Canadian Boreal Forest Agreement • Certification- work with Xerox Suppliers and other Land Managers in select regions of North America • Forest Carbon- develop & test broadly applicable methods (domestic & int’l) for quantifying carbon from improved forest management – Serve as a platform for suppliers receiving potential carbon benefits • 20% of tropical forests are • Reduced impact logging slated to be logged rarely achieved • 30-50% of logging impacts • Much work needed can be avoided while • Methodology – critical piece maintaining timber production
  • 15.
  • 16. A Breakthrough Collaboration: The Economics of Ecosystems Mark Weick Director, Sustainability Programs The Dow Chemical Company
  • 17. Driving the Next Generation of Change Dow’s 2015 Sustainability Goals Maintain absolute Reduce our energy greenhouse gas intensity 25% emissions below 2006 levels Achieve at least Publish three breakthroughs product safety that will significantly assessments help solve world for all products challenges Achieve on average a Achieve individual 75% improvement of key community acceptance indicators for EH&S ratings for 100% of Dow operating excellence sites where we have a from 2005 baseline Increase the percentage of major presence sales to 10% for products that are highly advantaged by sustainable chemistry 1 October 2012 17
  • 18. Valuing Nature – A Strategic Fit for Dow •Access to ecosystem services •Product alignment to fit growing need •Project planning and stakeholder buy-in •Expansion/Permitting Process •Green Infrastructure •Remediation •Conservation Activities •Recognition of offsets or payments from ecosystem services on lands Dow owns
  • 19. Pilot #1: Dow Texas Operations, Freeport • Freshwater • Coastal natural hazard protection • Air pollution mitigation via reforestation Freeport
  • 20. Future Scenarios: Freshwater 90 80 Temperature (F) 70 60 50 40 2 4 6 8 10 12 Month = current average = potential range in 2050 More demand Less supply
  • 22. Freshwater: Planning for Future Water • Future value of water • On-site / off-site responses with greatest net benefit Jennifer Molnar
  • 23. Freeport Coastal Area Brazoria National Wildlife Refuge Stratton Largest Ridge Undeveloped Parcel Lake Jackson Plant B Oyster Creek Freeport Seaside Plant A San Bernard Wildlife Refuge Outside of levee system
  • 24. Coastal: Hypothetical Output from Cost-Benefit Analysis
  • 25. Air Quality AIR QUALITY Evaluating large-scale tree planting for air quality improvement Expected output: •Cost-benefit and feasibility analysis of “green infrastructure” project
  • 26. Air Quality at Freeport: The Issues • Freeport located in Houston-Galveston-Brazoria (HGB) non- attainment area for ground-level ozone (8-hr NAAQS)
  • 27. Air Quality: Drivers of ozone levels • Precursor emissions (NOx, VOC) • Rising temperatures: – urban expansion/built-up – regional climate change
  • 28. Air Quality: Reforestation • Trees remove ambient pollutants (ozone, PM, NO2, SO2, CO) 7bigspoons.com • We can quantify this removal • Tree planting is an EPA-approved measure for inclusion in SIPs for ozone
  • 29. Air Quality: Identify best sites for reforestation • Biggest ozone and precursor removal • Credit/offset generation for Dow • Open land available for reforestation • Suitability for reforestation • Conservation gains • Costs
  • 30. Pilot #2: Brazil“Project Cabana” Dow-Mitsui JV: Santa Vitória Açúcar e Álcool (SVAA) Polyethylene production from sugarcane Cultivation area: 200,000 hectares • Properties leased from local land owners. Average property size: 200 hectares Commitment to Brazil Forest Code • Designation of permanent preservation areas (~20% land) • Tree replanting (10 for each tree removed) • Current regulation: Parcel-by-parcel basis (inefficient) Collaboration High-level Goals: • Develop an optimum selection of land for sugarcane and conservation and implement with government approval. • Optimize generation and value of ecosystem services to Dow and external beneficiaries, minimize farming cost

Notes de l'éditeur

  1. Not just an ecological issue… “People” = corporations, local communities, society at large
  2. (may drop slide and mention elsewhere)
  3. Notes: We learned in our own experience, there are 4 fundamental aspects for any successful sustainability program:It has to be quantitative. What gets measured gets doneNeeds to be value chain focused...decisions have ripple effect up through supply chain and down through to the customerHas to be economically driven...it’s not sustainable to put the organization out of business to save the environment...gear to reducing costs, economic benefits of reducing carbon footprintIf starting or re-invigorating a sustainability program... have a quick payback... show that what's good for the environment is also good for the bottom line... this gets innovative thinking flowing inside the organization
  4. Valuing Nature & Business CaseWhat is the business case for conservation? Just a few years ago, I don't think many people in either the business or conservation communities would have thought to even pose that question, let alone try to answer it in a meaningful way. But times are changing. The challenge for both of our communities is to think big, beyond the next factory or the next land deal, beyond the next quarter or the next fund-raising campaign. Companies have been reporting on their sustainability efforts for years. That is not news. The difference today is the urgency of those reports; sustainability is moving from the fringes to the core business decisions companies must make and the fundamental questions they must answer: what are the risks to our business, and how can we minimize them? How can we keep costs down? Where are the new markets and the new opportunities? In ways unheard of until now, the answers to those questions rest in part on understanding how every company relies on something they usually take for granted and get for free: services from nature like clean water and flood protection. In the coming decades those services will be neither guaranteed nor free, and the companies that will thrive are those that start paying attention to those realities today. (from Mark Tercek Huff Post editorial - http://www.huffingtonpost.com/mark-tercek/making-the-business-case-_b_1251251.html)
  5. Overview of Freeport PilotAir Quality Mitigation: The Collaboration is evaluating the cost effectiveness of large-scale tree planting projects for the reduction of nitrogen oxides (NOx) and other ozone precursors. If proven to be cost effective and sustainable, tree planting may be an option for regional air quality improvements and emissions reduction through existing credit trading programs. In addition to modeling the potential effectiveness of this example of “green infrastructure” in the region, we will also evaluate the ancillary ecosystem service benefits it would provide. For example, large-scale tree planting projects would result in carbon sequestration and potentially water quality improvements, and recreational opportunities. These could decrease the total cost of the project and/or provide additional public benefits. Photo: Dow site, Freeport, TX? (from Freeport ES presentation, July 2011)
  6. 1997 8-hr ozone standard of 80 ppb2008 revised standard: 75 ppb (scientific review of standard ongoing)Both are measured as the “annual fourth-highest daily maximum 8-hr concentration, averaged over 3 years”.
  7. Precursor emissionsNOx: Overall 80% NOX reduction from existing industrial sources and utility power plants between 2003 and 2007, implemented through a cap and trade program. In 2008, about 32% from point sources, 31% on-road, 27% non-road (ships, planes, construction etc) and 10% from area sources (small commercial sources like dry cleaners or gas stations too small to be classified as point sources). Room for further NOx reduction using control technologies is limited and such reductions will be very expensive (which is why trees become interesting).HRVOC: Affects cooling towers, process vents, and flares, and establishes an annual emissions limit with a cap and trade for each site in Harris County. Seven perimeter counties subject to permit allowable limits and monitoring requirements. Cap and trade program implemented January 1, 2007 HECT cap incrementally stepped-down from 2014 through 2017 for a total 25% cap reduction.Forests cool the local atmosphere through evaporation and transpiration. Forest loss thus increases local temperatures.- According to a recent USFS study (Nowak and Greenfield, 2012), Houston is the city with the second-highest rate of tree loss (in the US) in recent years (10% of tree cover during 2004-2009, or 3% of city area) after New Orleans, with an average of 890 ha/yr. In per-capita terms, Houston had the 5th-highest rate of tree loss of the 20 cities examined. Much of this is due to development (Change to grass, bare soil and impervious surfaces together accounted for almost all tree cover loss.- The Houston-Galveston Area Council (H-GAC) estimates that between 2008 and 2035, 46% (289,500 ac or 452 mi2) of bottomland and 55% (270,400 ac or 423 mi2) of upland forest will be lost in the HGB area. While strong forest protection policies could potentially reduce by one-half the future loss of forested lands in the HGB area, even under a maximum protection scenario, some additional 300 mi2 are expected to be lost between now and 2030 (Boyers, A. 2010). This shows that the primary driver of forest loss in the Houston area is development coupled with lack of effective forest protection. Climate change and land use change are estimated to be of roughly equal importance for future O3 formation in the Houston area (Jiang et al. 2008).SO: the problem is unlikely to go away.
  8. So why reforestation?The UFORE model developed by the US Forest Service is extensively peer-reviewed and has been applied to over 100 cities in the US (and also abroad).