[Webinar] From Purpose to Profit: Ten Steps to Becoming a Contagious Sustainable Brand
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The document outlines 10 steps for building a sustainable and contagious brand, including defining a clear social purpose aligned with everyday values, creating compelling content to spread the brand's message, and measuring return on investment from both business-to-business and business-to-consumer efforts to prove the brand's positive social impact. It encourages brands to think about how they can become the next contagious social brand by following these steps.
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[Webinar] From Purpose to Profit: Ten Steps to Becoming a Contagious Sustainable Brand
- 1. Purpose To Profit Ten Steps To Becoming A Contagious Sustainable Brand Presented By Simon Mainwaring
- 7. Source: Edelman 2012 GoodPurpose Study
- 8. Source: Edelman 2012 GoodPurpose Study
- 9. Source: Edelman 2012 GoodPurpose Study
- 11. Source: Edelman 2012 GoodPurpose Study
- 14. Goal: Build Social and Brand Value
- 18. Source: 2012 IBM Global CMO Study
- 19. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America
- 20. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America
- 25. Every cup serves two.
- 27. Align everyday values with your personal life.
- 32. celebrant
- 61. B2B ROI Source: Marketo, 4th Annual Social Media Marketing Industry Report
- 62. B2C ROI Source: TBWA 2012 The Future of Social Activism Report (Millennials)
- 66. Will you be the NEXT contagious social brand?