If you wanted a less-expensive route to promoting your ecommerce business through content marketing, the tips above are your savior.

1. How Quality Content
Marketing Spells Ecommerce
Business Success

2. Because of their limited budget and staff, small businesses tend to be strategic about
their marketing. This makes sense given their lack of resources. However, this acts as a
hindrance for them as they can never take risks to push their ecommerce business
further. This includes content marketing.

3. Cost Of Marketing For Small Businesses
According to Chron, the U.S. Small Business Administration suggests that small
businesses spend 7-8% of their gross revenue if their yearly sales are below $5 million.
While this is great advice, it is rarely practiced.
In another report by Wasp Barcode Technologies, 14% of small businesses outsource
their public relations, marketing and advertising. 54% of them outsource web design and
graphic design. In short, small businesses tend to do marketing in-house rather than
outsource their resources.
It is no wonder small businesses are quite cautious about content marketing. In order for
it to work, it has to be low budget, effective and something that only you can do.

4. Is Content Marketing The Right Call?
Content marketing works especially well for professional companies like marketing
agencies, law firms and CPAs. It all has to do with how you advertise your
ecommerce business creatively. However, like other aspects of marketing, you have
to truly plan and strategize your approach.
We’re not living in the early 2000s era anymore as online advertising has acquired
the interest of several businesses out there. But to truly understand the importance
of content marketing, perhaps it would be better if I elaborate on its many benefits
below:

5. More Effective Than Traditional Marketing
Advertising in general is pretty complex today. On one side, you have too many ads appearing on
television as well as the World Wide Web, that it’s barely even possible to stand out. And on the
other side, there are various ad blocker apps being introduced that hardly allow any ads to be
shown at all.
This is where content marketing comes in to quell those problems. If you are able to provide content
that is helpful to your audiences, then you can pull in some traffic. This type of content not only has
to be educational, but also entertaining and enticing enough to motivate your audience’s purchase
behavior.
In fact, studies from Fractl and Moz show that clients measure their content marketing success by
the number of leads, high-quality links and total social media shares generated by each marketing
campaign you put out.

6. You Will Retain Existing Customers
While it’s nice to be able to look for new customers to expand the reach of our
business, it isn’t wise to leave out the ones that we already have. This is because it
costs less to retain an existing customer than to look for a new one.
Be sure that you will always stay in the hearts of those customers whom you won
over in the first place. That means you must always to produce good quality
content to keep customers interested and coming back for more. Furthermore,
building healthy relationships can be rewarding as your existing customers can
share your content with their friends and family, thereby increasing your reach.

7. You Get Organic Search Traffic
Search engines love quality content and that helps in increasing the visibility of your
website. As a matter of fact, most SEO-themed articles mention quality content as
an important factor for boosting your website’s ranking. More importantly, the aim
of quality-driven content is to increase traffic flow to your website.
A study by HubSpot shows exactly how blogs are instrumental in getting more
traffic to websites. The more traffic you pull in, the better the chances will be that
users convert into customers.

8. Generates Leads
Content marketing is great at generating and nurturing high-quality leads. This
comes with earning and sustaining the trust that you have built with your audience
by providing them with interesting content. It will take time, but it will be worth the
hard work that you put in.
If you want proof of this, than look back into the same report by HubSpot of how
you can get more leads by publishing more content.

9. Answer Common Questions
This is perhaps one of the most important, if not THE most important reasons for
your visitors or clients to view your content. Your content has to provide your
readers with the answers to the most common questions regarding your company,
products and services.
The answers that you provide have to be accurate, definitive and leave no room for
doubt or worry. Ensure that your answers are not only to the point, but also
entertaining as well. You can give your customer service department an amazing
resource to help your customer and potential clients with.

10. You Stand Out From Your Rivals
When you write how you feel, you are able to express yourself in a unique manner.
Likewise, when you write promotional quality content, you must express your
company’s character and ensure it comes off as unique. Creating generic content,
which is like copy-paste, won’t help you stand out from the rest.
You might feel a little weird by sounding opinionated, but it’s a lot better than
coming as a repeat of other companies. Try writing in a way that makes you
comfortable about your company. Above all, your content has to sound enticing in
order to reach the ears of your prospects.

11. Wrapping It Up
If you wanted a less-expensive route to promoting your ecommerce business
through content marketing, the tips above are your savior. By adjusting yourself into
a regular quality content producer, you will gain the interest of your audience and
invite more traffic. If there is something that I have missed in this article, do let me
know in the comments below.
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