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Moving from Mission-Based to Revenue-Generating Social Networks

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Suzanne Carawan
Suzanne Carawan

Given at the Association of Fundraising Professional's 2011 Annual Meeting in Chicago, IL on March 22, 2011.

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Moving from Mission-Based to Revenue Generating Social Networks Suzanne Carawan Vice President, Association/Nonprofit Practice etouches www.etouches.com
#1: Funded Programs National Council on Aging
NCOA Communities
#2: Fee-Based Programs American Lung Association
#3: Partnerships Save Japan Dolphins/ The Cove Movie
#4: Advertisement
#5: Events
Areas for Strategic Discussion Questions for Your Organization
Do We Have the Right Mindset?
Partnerships
What Do We Define as Engagement? Cause-Based Environment ($) Target Users Dialogue/Activity Sponsorship/Donations ($)
What’s the Goal? What’s the Path? ,[object Object]
Money itself is not the goal
Do we have a strategic plan?
Do we have a tactical plan?
Do we have a project manager? ,[object Object]
Metrics: Page Views Email Followers Retweets # Blogs # Discussions # Signatures ROI on hours/results Create your own engagement score that you are disciplined in using!
Are We Ready for Results?
Do We Have Sustainable Growth?

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