Vam Social Media final

Museums Building Communities Emerging & Social Media for Museums Virginia Association of Museums April 16, 2010 Suzanne Hall, Chief Communications Officer Virginia Museum of Fine Arts Jonah Holland, PR & Marketing Coordinator Lewis Ginter Botanical Garden President, Mox-eMedia LLC

VMFA’s Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Optimization Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Groundswell ,[object Object],[object Object],[object Object]

Creators Critics Collectors Joiners Spectators Inactives The Social Technographics ™ Ladder Social Technographics classifies people according to how they use social technologies.

Creators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them The Social Technographics ™ Ladder Creators make social content go. They write blogs or upload video, music, or text. Groups include people participating in at least one of the activities monthly. 24%

Creators C Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Update status on a social networking site Post updates on Twittter The Social Technographics ™ Ladder Conversationists Update status on social networking site, post updates on Twitter Groups include people participating in at least one of the activities monthly. 33% Conversationists Creators

Creators Critics Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them The Social Technographics ™ Ladder Critics Post ratings/reviews, comment on blogs, contribute to online forums and wikis. Groups include people participating in at least one of the activities monthly. Post ratings/reviews of product/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Update status on a social networking site Post updates on Twittter 37% Conversationists

Critics Collectors Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online The Social Technographics ™ Ladder Groups include people participating in at least one of the activities monthly. Post ratings/reviews of product/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki 20% Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com Creators Conversationalists

Creators Critics Collectors Joiners Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online The Social Technographics ™ Ladder Groups include people participating in at least one of the activities monthly. Maintain profile on a social networking site Visit social networking sites 59% Joiners connect in social networks like MySpace and Facebook Conversationists Creators

The Social Technographics ™ Ladder Spectators consume social content including blogs, user-generated video, podcasts, forums, tweets or reviews Groups include people participating in at least Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews 70% Maintain profile on a social networking site Visit social networking sites Joiners Creators Critics Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Collectors Creators Collectors Spectators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Conversationists Spectators

How to Search the Groundswell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT IS SOCIAL MEDIA? FROM WIKIPEDIA.ORG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But….you first have to have a strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

People are Talking About You! What are they saying?

SOCIAL INTERACTION What do you value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doesn’t Work: Works:

So, how do you find the time? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VENUES FOR SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FLOCK SOCIAL MEDIA WEB BROWSER. KEEPS TABS FOR NEXT TIME, CAN RUN PHOTO STREAMS, VIDEO STREAMS, TWITTER STREAMS, AND MORE.

The Blog ,[object Object],[object Object],[object Object],[object Object]

Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know

Ambassadors for your Museum ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],What makes Twitter work? http://ifiwereamuseum.wordpress.com /

“ The right tweet can be explosive…” ,[object Object],[object Object],[object Object],[object Object]

Linkedin Company Profile Personal Profile

TRIP ADVISOR - YELP Great Reviews Rated #1-Popularity Index What are folks saying about you? Public comments about you

Use Social Media to Connect with &Thank Sponsors & Donors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Justifying the time you spend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Image credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vam Social Media final

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Vam Social Media final