5. I want to make a significant
contribution to the organization
by which I’m employed.
6. I want to work in a place where
I learn, grow and thrive all while
having some fun!
7. Towne Park (14+ years)
• Nation’s largest valet parking and hospitality services
company
• Played an integral role in shaping the company’s business
development, marketing, communications and brand
strategies
• Roles of increasing responsibility: marketing manager,
director of marketing, and director of communications
Marley Station (3+ years)
• Regional shopping destination just south of Baltimore, MD
• Managed by The Taubman company at the time
• Coordinated events and promotions
8. Corporate Social Responsibility
Brand Reinvention
•New corporate identity to unite the •Established charitable foundation
company after three acquisitions and hand-picked as president by
•Refresh image and position in Towne Park’s CEO
marketplace •Founded company’s green council
and successfully launched national
account level recycling program
Social Media Launch
•Coordinated corporate community
•Branded presence on Facebook, service projects
Twitter and LinkedIn to reach
constituents
Employee Intranet
•Bridged employee communications
gap with branded SharePoint site
9. The decision to leave Towne Park wasn’t reached
lightly. After 14 years’ of service, having
stockholder status and being president of their
foundation made the decision very difficult. It boils
down to this. 14 years is a longtime at one
organization and it was time for me to seek a new
adventure with another dynamic company.
10. I have a Master of Science in Marketing
from The Johns Hopkins University Carey
Business School. I completed the program
in 2.5 years at the Baltimore campus and
graduated in May 2011.
11. In 2003, I completed Leadership Anne
Arundel’s Flagship program – a nine month
intense curriculum of civic information and
leadership skills development.
12. To further my education and keep abreast
of trends and technology, I read, network,
take online courses and webinars, and
more.
13. Case Study 1:
Reinventing Towne Park’s
Brand
Situation Tasks
Towne Park Identified creative
needed to unite partner
acquired
Collaborated with
companies and
refresh its brand in cross-functional
the marketplace team
Limited budget,
lack of resources,
and quick
turnaround
14. Case Study 1:
Reinventing Towne Park’s
Brand (con’t)
Actions Results
Created and New logo, color
published RFI and pallete and slogan
RFP launched on-time
Short-listed and on-budget
contenders and New slogan
selected firm successfully
Unveiled new created a
brand in impactful company of one
way
A full copy of this case can be provided upon request.
15. More case studies will be
added soon…
Case Study 2: Implementing Towne Park’s
New Brand
Case Study 3: Forming The Foundation
and Finding Its Purpose
Case Study 4: Bridging a Communications
Gap
Case Study 5: Foray Into Social Media
