Apple Company Info with all statistics. Also you can find its strength, weakness, Oppurtunities & thresats too

1. By
BBA 2nd Year

5. Apple designs Macs, the best personal computers in the world, along with
OS X, iLife, iWork and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and
App Store, and is defining the future of mobile media
and computing devices with iPad.

6. Steve Job
1977-1983
John Sculley
1983-1993
Michael Spindler
1993-1996
Gilbert Frank Amelio
1996-1997
Steve Job
1997–2011
Tim Cook
2011-20……

7. Type – Public
Traded as – NASDAQ – AAPL
NASDAQ 100 component
S&P 500 component
Industry – Computer Hardware
Computer Software
Consumer Electronics
Digital Distribution
Headquarters – Apple Campus,
1 Infinite Loop, Cupertino,
California, U.S.A
No. of Locations – 382 retail stores
(as of August 2012)
Area Served – Worldwide
Website – www.apple.com
Key People – Tim Cook (CEO)
Arthur D. Levinson (Chairman)
Sir Jonathan Ive
(SVP of Industrial Design)
Market Cap – 545.97 billion
(As of April 2012)
Revenue – USS 120.83 billion
(As of July 24 2012)
Nett Income – 33.510 billion
(As of July 24 2012)
Total Assets – 162.90 billion
(As of July 30 2012)
Total Equity – 111.75 billion
(As of July 24 2012)
Employees – 70,000 ++++
Subsidaries – Braeburn Capital, File Maker Inc., Anobit

8. Macintosh +
Ipod
Macintosh PortableApple 1
PowerBook 3400 iBook

9. iPod Shuffle
iMac Apple Tv
Apple Tv 3.0 Iphone Ipad Iphone 5

10.  A Design Firm
 A Media Platform
 A Publishing Company
 A Software Powerhouse
 A Computer Builder
 A Movement

11. Identify
Trends
Analyze
Competitors
Innovate
Position
Your Product
Build Brand
Awareness
Optimize
Distribution
Don’t Forget
Your
Customers

12. STRENGTHS
One of the oldest hardware
manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to
apple
Product diversification
WEAKNESSES
Focusing on internal engg.
More than marketing
High price
Consumer faced problems
with faulty batteries
Had difficulties on some of
its products’ quality control
Not issued dividends

13. OPPORTUNITIES
Less expensive new product lines
with quality.
Product line is functional and
attractive.
Flexibility to its users.
iPods are able to communicate.
New car models with iPod
connectivity.
THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapid
rate.
Forced to develop new
products.

16.  Apple Inc. becomes the most valuable corporation
in the history, with its approximate market value of
$623bn (£397bn), beating Microsoft’s record.
APPLE beat Microsoft’s 1999 value record of $620.58
 The price for Apple shares was $664.74 in New York
midday trading and then fell to $663.

17. Low
Market
Share
Prices Too
High
Low
Customization

18. T
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k
Y
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Hope Everyone Understood the Concept !!!