1. How to mobilize the media?
Svetlana Dzeviatava
Specially for MediaBarCamp

2. Burning chips
About him
- News app
- Promotion
About them
- Another mobile decisions

3. Why “yes”?
To be the first, or trends-trends-trends
 More mobile devices than PCs will be connected to the
Internet in 2013
 Ebay makes one sale per second via Mobile.

4. Why “yes”?
 Growth in mobile traffic

5. Why “yes”?
The nature of the product.
News – to read every day.

6. How we started?
 3 tabs: News, Video News, TV
 Manual update of the news
categories
 Sort by date and location
 Opportunity to choose the particular
news categories, interesting to you

7. When and with whom?
 Developer – “IntexSoft”
 The first release - April 14, 2011
 4006 active installs in the first
month

8. What's next?
 The second point
release - July 2012
 The tab "Reporter"

9. More?
 News widgets
 News auto-update
 Push notifications

10. Is it real to be perfect?
 The third key release - February 2013
 The change of app’s logic:
- More news on the front page
- The category "Today read"

11. Is it real to be perfect?
 The change of app’s logic:
- The "Video News" combined with
"News“
- Added tags to video news
- Reporter put to the application menu

12. Is it real to be perfect?
 Work in offline
 Notification about
the number of
comments
 Social network’s
buttons

13. Bingo?!
 For the first 9 days the bounce rate fell to
37.39%
Coming soon: weather and exchange rates widgets

14. Pro motion

15. Offline
 metro,
 ТИБО,
 Roll-ups,
 sms-mailing,
 Competitions, etc.

16. Online
 QR-codes,
 News,
 Admob, etc.

17. Lifehacks
 Pre-installs to the phones,
 Full-screen – must have,
 Traffic exchange with apps

18. Proof-foto

19. Responsive design!

20. Thank you!
Svetlana Dzeviatava
svemet@tutby.com