1. Advance class on
Going deeper into the social media tool, which
was designed purely for business.
2. Review from the LinkedIn intro class
Hopefully by now you have a profile, which is 100%
complete.
You are a member of several groups and are actively
participating in a few.
Account settings have been adjusted to your needs.
All invitation request are personalized.
You started building your brand.
You have a company target list with 30 - 50 names.
Now we will take you to the next level!
3. Agenda for this Presentation
Examples of Profiles that need some TLC.
Branding yourself on LinkedIn.
Utilizing Groups.
Advanced People search.
Taking advantage of Questions & Answers.
The power of the Company search function.
Using the Applications LinkedIn provides.
4. Example 1 of a LinkedIn Profile,
which needs some TLC.
Headline says nothing.
The public profile will
not be found easily by
search engines.
The summary really does
not say very much except
for listing some titles.
5. Example 2 of a LinkedIn Profile,
which needs some TLC.
Headline is advertising.
The public profile will
not be found easily by
search engines.
The summary is the start
of his electronic resume
instead of his brand.
6. Example 3 of a LinkedIn Profile,
which needs some TLC.
Headline is very generic.
The public profile will
not be found easily by
search engines.
The summary is non
existent.
Sad Fact: It did not take me very
long to find these three examples
7. Branding
(The art of becoming knowable, likable and trustable)
Building a brand takes time, effort and
patience.
Make sure your brand is consistent throughout
your social media activities. For example
Twitter, Facebook and Blogs.
Your Brand goes beyond your professional
experience.
A good brand can significantly help you in your
job search as well as later on building new
business.
8. Let the branding begin
Headline: In 140 characters or
less you have to create something
memorable.
Photo: Yes you need to add a
photo.
Status: You should update this
once every week or two.
Recommendation: You need at least
3, but we recommend having 4-7.
Connections: Once you hit 500+
people see you as a super
connector.
Websites: You can add up to 3. For
example Blog, Twitter and Company.
Public Profile: Change it to first
and last name if possible.
9. Summary & Specialities
Try to create your own
brand here.
Mention skills that you
can’t add to your
experiences.
Add a human touch for
example volunteer work,
which might be relevant.
Stay away from politics
and religion.
Specialities is a great
area to add all the
experiences for specific
keyword searches.
10. Groups
Here is an example of a
few groups I would
recommend.
You should have a mixture
of local, industry
specific and mass groups.
Groups extend your
network as you are able
to send group members
messages even if they are
2 degrees or further away
from you.
They are a great source
for information as well
as branding yourself.
11. Groups
You can look at
your groups, search
for groups, create
your own group and
read through the
FAQ.
The group profile
shows you an
overview of the
group, date of
creation, type of
group, how many
members, if it has
sub groups, the
owner of the group
and its website.
Most groups have
discussion forums,
job boards and
news.
12. Groups continued
Overview: A quick insight into what
has been happening in the group.
Discussions: Here you can get more
details, read posts and add
comments and post your own
discussions.
News:Read and post news articles
relevant to the group.
Jobs: This behaves like the
discussion forum, but is dedicated
for reading and posting about jobs.
Subgroups: Theses are groups inside
the main group. Not all groups have
subgroups.
More: Search for members, check out
any updates inside the group and
change your settings for this
specific group.
13. People Search
You can search
through the whole
database of Linked
as far as your
network reaches.
You can go from a
very specific
search to a very
broad search.
22. General Tips
Back up your LinkedIn contacts at least once a month.
Set up a GOOGLE ALERT for your name.
Use Firefox instead of Internet Explorer to get spell check, when
using LinkedIn.
Treat your LinkedIn Profile equal or higher than your resume.
Donʼt forget you are in control. You can remove connections and
groups, delete or hide recommendations, view other peoples
profiles publicly or incognito and the list continues.
Be CREATIVE to ensure you set yourself apart from the rest.
Believe and live the mission of “PAYING IT FORWARD”
