Social Media Plan Infography by Salvador Vilalta

1. 02
Online
Offline
Summary
04
Agrupalia
Methodology
How to use
instructions
01
03
Steps to followin the Planning Process
SOCIAL MEDIA
v.2.1PLANPlanning is essential in all kind of business.
Social Media planning is not an exception.
When planning you may make mistakes but
the biggest mistake is not to do so.
Plan in order to obtain concrete results in
Social Media.
METHODOLOGY
AGRUPALIAAgrupalia methodology structures a Social Media Plan
with the following objectives:
START POINT ANALYSIS
Agrupalia Methodology to develop a Social Media Plan implies an initial
briefing with some data collection such as:
Mission, vision and company values, target audience, competence,
company marketing objectives, SWOT, information about any existing
Social Media Strategy and communication tone.
02
Online/Offline
Electronic marketing or e-Marketing should be
an extension of the Marketing Plan of the
company. It is not an isolated element.
Combine always both worlds and you will get
better results.
NEW CHANNELS
SocialMediaaremeansofconveynotapurpose.Theyarenewandpowerful
communication channels at the disposal of marketing departments.
• Email marketing
• Bulk SMS
• SEM, SEO, SMO
01
How to use instructions
One of the more frequent mistakes companies make in
Social Media is to launch Social Media profiles without
having previously established objectives and strategies
addressed to their target public.
01. 1.Take your time, you will need it
02. 2. Follow each step in the correct order
03. 3. Get support from qualified professionals
04. 4. In case of any doubt, ask (it doesn´t hurt)
Read how to use instructions
Read how to use instructions
and consult a Professional
SOCIAL MEDIA, A DYNAMIC MARKETING FORMULA
World of conversations. Interaction measuring is not an easy task
Impact of these interactions in companies.
Reaction
* Social Media Plan
Action
QUALIFICATION
ConvertFANSinQUALIFIEDCONTACTS.InSocialMediayoudonothave
basic qualified information from your followers like name and email.
ENGAGEMENT
Get ACTIVE PARTICIPATION from your FANS, get their ENGAGEMENT.
FAN FANFANFAN
FAN
03.1
Initial Measurement and Diagnosis
Information source: CRM, Search Engines, SWOT, Market studies, Competence Reports, etc
03.2
Strategy
03.3
Channels & Technology
03.4
Tasks and Actions
04
Summary
01. ¿What am I going to do?
Which are my objectives for the action?
03. For whom?
Selection of target audience for the action.
02. When?
More suitable moment to take action.
04. For whom?
Selection of target audience for the action.
05. How?
Tools and more suitable channel selection for the action.
Policy Tone
DETECTION - CRISIS protocol - ASIGNATION
RESPONSIBLES - MITIGATION ACTIONS – FOLLOW UP
Have you finished with previous sentences?
“Everything that can be measured can be improved”
Always trust
professionals,
do not improvise
“Ittakes20yearstobuilda
reputationandfiveminutesto
ruinit”(WarrenBuffet).
If so, you can select channels, its use and the technolo-
gy to manage KPI´s (metrics) to measure results.
Finally
Wewillassigntherequiredtasksforthedevelopmentof
the plan including DATES, people in charge and will
address actions in the selected channels based on the
Marketing plan of the company.
Planning development Direct Marketing actions
Objective Goal Strategy Tactic
Online-Offline: two sides of the same coin.
Social Media are not the only e-marketing tools .
Social Media, a dynamic marketing formula.
Social Media are means of convey not a purpose.
ItisessentialtoconvertFansinQualifiedContacts..
Do not start using social media tools before your
strategy and objectives are clear
Before any planning it is necessary to listen and
measure in social media channels and search
engines in order to establish a starting point that
will allow the project to reach its scope
Work on both internal and external company
analysis (competence) in order to develop a Social
Media Plan
Set objectives, goals, strategies and tactics
It is advisable to have a decision tree that allows the
approach to actions with a logical sequence based
on the SMP (WHAT –WHO –WHEN –WHERE –
HOW)
Establish a communication policy.
It is essential to have a crisis plan with team in
charge and clear protocols
When choosing tools we should define their usage
as well as set up the KPI´s that will allow to build a
control panel to measure results
“It takes 20 years to build a reputation and five
minutes to ruin it”(Warren Buffet)
Planning is totally essential if
we are focus towards results
Yes
Yes
No
No
End
Conflict?
persist?
Start
Negative Review
Crisis Protocol
Crisis Cabinet
Crisis Solution
Calm Situation
+34915102580 | Twitter@agrupalia | info@agrupalia.com
SOCIAL MEDIA
PLANwww.agrupalia.com
Technological solutions internet and
e- marketing fully oriented to results. Feelfree to use this methodology,we
onlyask you to mentionthesource.
•Website
• Blogs
• Landing pages
CUALIFIED
Social Media are not
the only tools in
Structure - Facilitate - Implement - Evaluate
Active Listening
SEO
Analysis
Strategic
Map of
Targets
Decision
Matrix
Actions
Crisis
Plan
Communication
Situation Competence Company
External
Analysis
Internal
Analysis
Selection Channel use
Actions
Getyourcaseanalyzedforfree