Stump the Experts

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Silicon Valley ProductCamp

Stump the Experts at Silicon Valley Product Camp 2012

Business Carrière

Optimal Product Management and Product MarketingTM

Stump the Experts
Brian Lawley
CEO & Founder, 280 Group
© 2012 280 Group LLC.

Agenda

Panelists
• Rules
• Let the games begin!

Seven Phase LifeCycle Book
- Everyone gets a copy
- www.tinyurl.com/freeoppbook
- Please share!

© 2012 280 Group LLC.

Audience Volunteer
Take notes
If written deposit in brown box at the
Information Desk.
If digital email to dave@platformd.com using the
title of the presentation as the email subject.

© 2012 280 Group LLC. 4

Brian Lawley
Background
- >25 years of PM/PMM experience
- 280 Group LLC President & Founder
- Whistle Communications Director of Product Management
- Symantec Director of Java and C++ tools
- Apple Computer Senior Product Manager, MacOS
- Claris Corporation (FileMaker, Inc.) Marketing Specialist
- Digidesign, Inc. (division of Avid) Manager Sales & Marketing

Awards, Honors, etc.
- Former President Silicon Valley Product Management Association
- AIPMM Product Management Excellence Award – Thought Leadership
- CNBC’s World Business Review
- Silicon Valley Business Report
- Silicon Valley Business Journal
- Author of five best-selling books
Optimal Product Process
42 Rules of Product Management
Expert Product Management
The Phenomenal Product Manager
42 Rules of Product Marketing

- Writing: SD Forum, Softletter, Optimal PM Blog/newsletter, SVPMA

© 2012 280 Group LLC.

Helping companies deliver products that delight their
customers and produce massive profits ™

Assessment – Training – Certification – Consulting – Contractors – Templates – Mentoring – Books

© 2012 280 Group LLC.

Panel of Experts
Chris Kocher
Ivan Chalif
Michel Besner
John Cook
Phil Burton
Cindy F Solomon
Dan Torres
Jennifer Berkley Jackson

© 2012 280 Group LLC. 7

Rules
Interactive & fun session!
Brian is the moderator
Questions asked by the audience
Ask any question related to Product Management
Panel answers question
Audience votes
Stump = win a book

Note: Any ties/disagreements Brian has the final word.
© 2012 280 Group LLC. 8

Competition & Special Bonus!
Experts versus audience
Tally the score
If audience wins everyone gets an electronic copy
of The Phenomenal Product Manager

© 2012 280 Group LLC. 9

Let the games begin!

© 2012 280 Group LLC. 10

Thank you!

Download The Phenomenal Product Manager at:

www.tinyurl.com/SVPCAMP

© 2012 280 Group LLC.

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No Cost Product Training

No Cost Product Training

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Seven Phases Standard Product Life Cyle

Seven Phases Standard Product Life Cyle

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Crowdsourcing Product Development

Crowdsourcing Product Development

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Getting Promoted and Understanding The Next Job Up

Getting Promoted and Understanding The Next Job Up

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Gamification: Turning Customers into Advocates & Prioritizing Requirements

Gamification: Turning Customers into Advocates & Prioritizing Requirements

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What every product manager needs to know about security

What every product manager needs to know about security

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Your Secret Weapon for Success: Delivering What Customers Value Most

Your Secret Weapon for Success: Delivering What Customers Value Most

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Forklift Operations: Safety through Cartoons

Forklift Operations: Safety through Cartoons

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Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

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Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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Monte Carlo simulation : Simulation using MCSM

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Forklift Operations: Safety through Cartoons

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Grateful 7 speech thanking everyone that has helped.pdf

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M.C Lodges -- Guest House in Jhang.

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Value Proposition canvas- Customer needs and pains

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Stump the Experts

1. Optimal Product Management and Product MarketingTM Stump the Experts Brian Lawley CEO & Founder, 280 Group © 2012 280 Group LLC.

2. Agenda Panelists • Rules • Let the games begin!

3. Seven Phase LifeCycle Book - Everyone gets a copy - www.tinyurl.com/freeoppbook - Please share! © 2012 280 Group LLC.

4. Audience Volunteer Take notes If written deposit in brown box at the Information Desk. If digital email to dave@platformd.com using the title of the presentation as the email subject. © 2012 280 Group LLC. 4

5. Brian Lawley Background - >25 years of PM/PMM experience - 280 Group LLC President & Founder - Whistle Communications Director of Product Management - Symantec Director of Java and C++ tools - Apple Computer Senior Product Manager, MacOS - Claris Corporation (FileMaker, Inc.) Marketing Specialist - Digidesign, Inc. (division of Avid) Manager Sales & Marketing Awards, Honors, etc. - Former President Silicon Valley Product Management Association - AIPMM Product Management Excellence Award – Thought Leadership - CNBC’s World Business Review - Silicon Valley Business Report - Silicon Valley Business Journal - Author of five best-selling books Optimal Product Process 42 Rules of Product Management Expert Product Management The Phenomenal Product Manager 42 Rules of Product Marketing - Writing: SD Forum, Softletter, Optimal PM Blog/newsletter, SVPMA © 2012 280 Group LLC.

6. Helping companies deliver products that delight their customers and produce massive profits ™ Assessment – Training – Certification – Consulting – Contractors – Templates – Mentoring – Books © 2012 280 Group LLC.

7. Panel of Experts Chris Kocher Ivan Chalif Michel Besner John Cook Phil Burton Cindy F Solomon Dan Torres Jennifer Berkley Jackson © 2012 280 Group LLC. 7

8. Rules Interactive & fun session! Brian is the moderator Questions asked by the audience Ask any question related to Product Management Panel answers question Audience votes Stump = win a book Note: Any ties/disagreements Brian has the final word. © 2012 280 Group LLC. 8

9. Competition & Special Bonus! Experts versus audience Tally the score If audience wins everyone gets an electronic copy of The Phenomenal Product Manager © 2012 280 Group LLC. 9

10. Let the games begin! © 2012 280 Group LLC. 10

11. Thank you! Download The Phenomenal Product Manager at: www.tinyurl.com/SVPCAMP © 2012 280 Group LLC.