Keynote at W3C Regional Event - Aspects of Semantic Technologies; Fachtagung Semantische Technologien26.-27. September 2013 | HU Berlin http://semantic-media-web.de/referenten/?detail=33

1. Pragmatic Web 4.0
Towards an active and interactive
Semantic Media Web
Prof. Dr. Adrian Paschke
Corporate Semantic Web (AG-CSW)
Institut für Informatik, Freie Universität Berlin
paschke@inf.fu-berlin
http://www.inf.fu-berlin/groups/ag-csw/
W3C Aspects of Semantic Technologies
Fachtagung Semantische Technologien
26.-27. September 2013 | HU Berlin

2. Agenda
 Syntax, Semantics, Pragmatics
 The Semantic Web
 The Pragmatic Web
 Semantic Multimedia Web
 Pragmatic Multimedia Web
 W3C Open Web Platform
 Open Web Platform for Ubiquitous
Pragmatic Web 4.0

3. Example: Traffic Light Situation Awareness
Syntax – Semantics - Pragmatics
 Syntax
 green (bottom); yellow; red
 Semantics
 green = go; …; red = stop
 Pragmatics
 If red and no traffic
then allowed to go

4. Example: Question-Answer Interaction
Syntax – Semantics - Pragmatics
 Syntax
 “What time is it?” (English)
 Semantics
 Question about current time (Meaning)
 Pragmatics
 An answer to the question is obligatory
(even if time is unknown) (Understanding
and Commitment)

5. The Semantic Web
W3C Semantic Web Stack since 2007
Ontologies
Rules
Semantic Web
Information
Model
RDF Query
Language
Standard
Internet
Technologies
„Make the Web understandable for machines“

6. Challenges for the Semantic Web
Syntax
Sematics
Pragmatics
Data Understanding
Connectedness
Information / Content
Knowledge
Intelligence / Wisdom
Understanding relations
Understanding
patterns
understanding
principles
Ontologies
(Logic)
Rules
(Logic)
???
(Machine Logic+
Human Logic)

7. Pragmatic Web
The Pragmatic Web consists of the tools, practices
and theories describing why and how people use
information. In contrast to the Syntactic Web and
Semantic Web the Pragmatic Web is not only about
form or meaning of information, but about interaction
which brings about e.g. understanding or
commitments.
www.pragmaticweb.info

8. Pragmatic Web
Vision: Ubiquitous Pragmatic Web 4.0
Monolithic
Systems Era
Desktop Computing
Desktop
World Wide Web 1.0
Connects Information
Syntactic Web
Semantic Web 2.0
Connects Knowledge
Social Semantic Web 3.0,
Web of Services & Things,
Corporate Semantic Web Connects
People, Services and Things
Ubiquitous Pragmatic Web 4.0
Connects Intelligent Agents and Smart Things
Semantic Web
Ubiquitous autonomic
Smart Services and
Things
Pragmatic Agent
Ecosystems
Machine
Understanding
Ubiquitous Next Generation Agents and Social Connections
Syntactic
Web
Semantic
Web
Pragmatic
Web
HTML
XML
RDF
Smart
Agents
Content
Producer
Passive Active
Consumer

9. Semantic Multimedia Web
(Knowledge and Meaning)
 Semantic Analysis of Multimedia, e.g.,
 Knowledge assisted multimedia analysis
 Content-based multimedia analysis linked with natural
language/speech processing
 Semantic Retrieval of Multimedia, e.g.,
 Semantic-driven multimedia indexing and retrieval
 Semantic retrieval of 3D objects
 Machine Learning and relevance feedback for finding semantics
 Semantic-driven multimedia content adaptation and summarization
 Semantic Metadata Management of Multimedia, e.g.,
 Metadata management for multimedia
 Multimedia ontologies and infrastructures
 Semantic bridging multimedia and knowledge domains
Data
Information
Content
Knowledge

10. Pragmatic Multimedia Web
(Understanding and Interaction)
 Inference and machine learning for semi-automatic annotation, e.g.,
 Assisted browsing in multimedia archives
 Device-specific access to and adaptation of multimedia
 Semantic User Interfaces for Multimedia, e.g.,
 Interfaces and personalization for interaction with large multimedia repositories
 Semantic media annotation (manual, semi-automated, fully-automated)
 Semantics in Visualization and Computer Graphics, e.g.,
 illustrative depiction and rendering
 mapping meaning to presentation content
 smart virtual environments
 supporting knowledge discovery and interaction
 Pragmatic Web Applications of Semantic Multimedia, e.g.,
 Social multimedia tagging and semantic annotation
 Context, user, network and semantics-aware media engineering
 Dynamic multimedia mash-ups
 Smart multimedia (adaptive, situation-aware, reactive, proactive push)
Semantic
Knowledge
Pragmatic
Interaction and
Understanding

11. A NEW WAVE
TRANSFORMATIONS
of
Just as the Web has
transformed
everything…
…It will transform
everything again
W3C Open Web
Platform
(Source: Jeff Jaffe)
W3C

12. Vision: W3C Open Web Plattform
 Smart Content: Web pages and Web content are more interactive, intelligent
 HTML5 APIs, Semantic Web, Web data integration, …
 Smart TV: Multi-platform multi-media delivery and interaction.
 Video a first-class citizen, adaptive streaming, multi-device delivery and interaction
 Smart Devices and Smart Things: new mobile operating system and
numerous devices and things
 (handheld) intelligent devices are ubiquitous
 Real-time communications and reaction, multi-modal, multi-context interaction
 Smart Ecosystems: Web is a full-featured ecosystem
 Automated tools for social networking (privacy, security, identity), massive multiplayer
mobile gaming, ..
 Multimedia publishing ecosystems (smart content partially actively produced by consumers)
 End-user programmable intelligent Pragmatic Web agents
(Jeff Jaffe)

13. Pragmatic Web
Ubiquitous Open Web Platform for the Pragmatic Web 4.0
Monolithic
Systems Era
Desktop Computing
Desktop
World Wide Web 1.0
Connects Information
Syntactic Web
Semantic Web 2.0
Connects Knowledge
Social Semantic Web 3.0,
Web of Services & Things,
Corporate Semantic Web
Connects People, Services and Things
Ubiquitous Pragmatic Web 4.0
Connects Intelligent Agents and Smart Things
Semantic Web
Ubiquitous autonomic
Smart Services and
Things
Pragmatic Agent
Ecosystems
Machine
Understanding
Ubiquitous Next Generation Agents and Social Connections
Syntactic
Web
Semantic
Web
Pragmatic
Web
HTML
XML
RDF
Smart
Agents
Content
Producer
Passive Active
Consumer
Smart Content
Smart Content
Smart Web TV
Massive
Multi-player Web Gaming
Situation Aware Real-time Semantic
Complex Event Processing
W3C
Open Web
Platform

14. Thank you …
Questions?
http://www.pragmaticweb.info
AG Corporate Semantic Web, FU Berlin
paschke@inf.fu-berlin.de
http://www.inf.fu-berlin/groups/ag-csw/
http://www.corporate-semantic-web.de