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P Martino, Rich 071408

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Sivaraman Swaminathan
Sivaraman Swaminathan

This is a presentation by P. Martino of SAS at the ANA Marketing Accountability conference. It's got some lovely insights into making marketing measurement a reality in companies.

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TAKING CUSTOMER INSIGHT TO THE BANK How the Right Consumer Metrics Act as the Backbone of a Successful Marketing Program Rich Martino Senior Vice President Market Information Research Copyright U.S. Bank N.A. 2008
P Martino, Rich 071408
P Martino, Rich 071408
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P Martino, Rich 071408
P Martino, Rich 071408
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P Martino, Rich 071408
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P Martino, Rich 071408
P Martino, Rich 071408

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P Martino, Rich 071408

  • 1. TAKING CUSTOMER INSIGHT TO THE BANK How the Right Consumer Metrics Act as the Backbone of a Successful Marketing Program Rich Martino Senior Vice President Market Information Research Copyright U.S. Bank N.A. 2008