Independent India's first magazine that advocated less government and more freedom. We fought the license raj, the emergency and more. Relaunched in 2014.

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A 58-Year-Old Media Startup

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DALAI LAMA SIR CV RAMANMASANIDR S RADHAKRISHNAN
NANI PALKHIVALARK LAXMAN ACHARYA KRIPALANI GENERAL CARIAPPAKM MUNSHI
RAJAJI
Rich Legacy
Started in 1956 by C ‘Rajaji’ Rajagopalachari, India’s last
Governor General, Statesman and Mahatma Gandhi’s
‘Conscience Keeper’
Renewed Spirit
Re-launch in digital and print for the 21st century
Indian. A ‘Big Tent’ of reasoned liberal centre-right
views and discourse
WHO WROTE FOR SWARAJYA
SOME THOUGHT LEADERS DALAI LAMA SIR CV RAMANMASANIDR S RADHAKRISHNAN
NANI PALKHIVALARK LAXMAN ACHARYA KRIPALANI GENERAL CARIAPPAKM MUNSHI
RAJAJI

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67 years of Socialist & Populist Discourse has created..
20% of world’s poor live in India
100m Indians will live in urban
slums by 2017*
Ranks 135 in HDI**
Consumes 12% of govt revenue receipts
India ranks 142 out of 189 countries
in “Ease of Doing Business”
Takes 7 years to close a business
1420 days to enforce a contract*
TO ALLOW AN OVERWHELMINGLY
YOUNG NATION TO PUNCH IN ACCORDANCE WITH ITS TRUE SPEC
Socially
Politically
Economically
Culturally
Mind-Numbing Bureaucracy A Poor Country
Vote Bank & Identity based Crumbling Institutions: Legal,
Health, Education…
Truncated Individual Liberties
Mistrust of Business
No cultural rootedness
Venal Politics That’s A Polity with

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AN INDEPENDENT MEDIA PRODUCT
Daily Digital Platform
Monthly Print Magazine
TARGET GROUP
Young Indians invested in an Idea of India that is
strong, confident and inclusive
ENGAGEMENT MODEL
Digitally native with strong social media footprint and
community engagement

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In 2009, some members of Team #Swarajya started Centreright.in (CRI), the only Indian centre-right
digital commentarial promoting high quality discourse. CRI is now merged with #Swarajya
Swarajyamag.com

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Beta version of the Digital Platform swarajyamag.com
launched in September 2014
✓ Daily commentary, insta-opinions, blogs
✓ Over 40,000 pages of archival material from Rajaji’s Swarajya
✓ Strong community engagement through quizzes, polls and contests
✓ Top contributors from around the world
✓ Inclusive platform: readers are part of the commentariat
..and growing.
In five months of operations

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#Swarajya - What They’re Saying

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Rajagopalachari’s ‘Swarajya’ to be
relaunched soon
A New Swarajya
#Swarajya In Media
Re-launching Swarajya, a
voice for India's new Right
Swarajya Editorial Director Sandipan
Deb, in an interview with The Hindu, spoke
on a wide range of issues that binds their hope
of being a "big tent for liberal right-of-centre
discourse" in India’s new millennium

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Bibek Debroy
SOME THOUGHT LEADERS
WHO WRITE FOR NEW SWARAJYA
Swapan Dasgupta Ashok Malik Arvind Virmani Surjit Bhalla
Jerry Rao Sanjeev Sanyal Arnab Ray Ramachandra Guha

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The Board will guide, criticize and provide a strong intellectual bulwark for project
JERRY RAO
Founder and former
CEO of IT giant MPhasis,
former head of Citibank’s
Global Technology
Development Division.
Executive Chairman
of Value and Budget
Housing Corporation
SURJIT BHALLA
Princeton economist who
has been associated with
Rand Corporation, the
Brookings Institution, and
the World Bank. He runs
emerging markets asset
management firm Oxus
BIBEK DEBROY
Cambridge economist,
Indologist and NITI Ayog
Permanent Member. His
ongoing 10-volume
translation of The
Mahabharata is
one of the most seminal
works in contemporary
Indology. Padma Shri
Recipient.
SWAPAN DASGUPTA
Oxford historian,
veteran journalist and an
authoritative voice from
the Indian right. Padma
Bhushan Recipient..
MANISH SABHARWAL
Chairman of Teamlease
Services, India’s largest
staffing and training firm. A
Wharton MBA, he serves on
various state and central
government committees on
education
and employability
Our Editorial Advisory Board

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SANDIPAN DEB
EDITORIAL DIRECTOR
An IIT-IIM graduate,
Sandipan is a
popular columnist
with Mint. He was
the founding Editor
of Open magazine,
Editor of Financial
Express and
Managing Editor of
Outlook
PRASANNA
VISWANATHAN
CEO
An Enterprise
Application Architect
for
close to 15 years with,
Cognizant, Oracle and
Honeywell. Former
editor of
centreright.in (CRI)
AMARNATH
GOVINDARAJAN
PUBLISHER & CDO
A Software Product
Manager with ADITI,
Symphony Teleca and
others for 6 years.
Former editor of
centreright.in (CRI).
Amar will
handle Swarajya’s
digital operations
N MUTHURAMAN
CFO
An IIM-B alumnus,
Muthu runs
River bridge
Capital, a boutique
investment
banking firm. He
was formerly the
director of ratings
at CRISIL, India’s
premier ratings firm
PRANAB DUTTA
CREATIVE CONSULTANT
The founder of design
firm Great Latitude, Dutta
is a pioneering graphic
designer who has designed
a host of
Indian newspapers
and magazines such
as Outlook, Tehelka,
Indian Express and
India Today
The #Swarajya Team

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Rupa Subramanya
Editor-at-Large.
Rupa is a Mumbai-based
economist, policy
analyst, commentator
and co-author of
‘Indianomix: Making
Sense of Modern India’
(Random House India,
2012)
Surajit Dasgupta
National Affairs Editor
A journalist who has
worked with The
Statesman, The Pioneer
and Money Life.
Aravindan Neelakandan
Contributing Editor
Co-author of the acclaimed
book "Breaking India" and a
popular science writer in
Tamil.
#Swarajya Editorial Team
Padma Rao Sundarji
Foreign Affairs Editor
A foreign correspondent
since over two decades,
she headed the South
Asia bureau of Der
Spiegel for 14 years till
2012
Seetha Parthasarathy
Contributing Editor.
A Senior Journalist with
25 years experience in
reputed newspapers and
business magazines.
Author of "The Backroom
Brigade”

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YOU SHOULD SUBSCRIBE IF YOU
Believe in free
markets
Believe in Individual liberty
unmediated by the State
Believe in individual
enterprise
Believe in a secularism
that does not pander
Believe that the government has no business
to be in business
Believe that India is not just a nation
but an ancient multi-cultural civilisation
Want an independent voice not
another mouthpiece
Want to be part of a discourse about a
new India
Know you have had enough of
Socialism
Believe that India’s tryst with destiny
has been subverted
Believe that the time has come for India
to take its rightful place

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GET SWARAJYA, YOUR BIRTHRIGHT!
✓ 12 Print Issues
✓ Full Access to Swarajya Digital
✓ Full Access to 40,000 pages of Swarajya Archives
✓ Two passes for Swarajya Events (2015)
✓ Participation in Swarajya hosted digital events (2015)
✓ One Swarajya merchandise item of your choice.
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March 2015