2. Meet Sway Group
• An exclusive agency that works with the most
connected, targeted and savvy bloggers online
• Our tailored, high impact programs include
customized content, video, media campaigns
and live events
• Our roster of 60 bloggers represents the best
and the brightest moms in the space with
combined monthly page views of nearly 25
million
3. About Danielle Wiley, Principal of Sway Group
Danielle has been successfully driving brands
forward since 1995. Her experience in the
agency world and established relationships
within the blogosphere form the ideal
combination of context and sensibility. Danielle’s
intimate knowledge of social media strategy,
trend watching, and influencer outreach stem
from years of working with some of the nation’s
top corporations and brands.
Recognizing a market for connecting brands with
the bloggers who directly influence their
consumers, Danielle created Sway Group and
expanded on her talent for maximizing projects.
Prior to forming Sway Group, Danielle was SVP,
Director of Strategy at Edelman Digital in
Chicago.
4. Sway Group by the Numbers – Amplification Beyond Blogs
• Monthly Page Views: 24 million +
• Twitter Followers: 700,000 +
• Facebook Fans: 450,000 +
• Pinterest Followers: 2 million +
What Makes Sway Different
• Exclusive
• High Quality
• Trusted
• Depth of Experience
• Highly-Curated Talent
5. WomenGetSocial.com
• While our showcase bloggers will provide
you with the stellar content and high
impact presence that you will require,
we recognize that you also want to make
in-roads with small to mid-size bloggers
as well
• Our partnership with the
WomenGetSocial.com community of
40,000 female bloggers will provide you
with that volume, and our strategic
guidance will ensure that your presence
is maximized for the highest possible
engagement
6. Why Work With Sway?
• It’s Strategic
– Our depth of marketing experience
helps us to match you with the very
best bloggers for your brand.
7. Why Work With Sway?
• It Makes Economic Sense
– Our fees are paid by the high profile
bloggers and events we represent.
8. Why Work With Sway?
• It’s Measurable
– Most bloggers don’t widely share
metrics on page views or visitors.
– When you work with Sway, we
provide you with the metrics you
need.
9. Why Work With Sway?
• It’s Effective
– Sway Group has relationships with
the most effective, direct, and
constant influencers in the
blogosphere.
– Our talent reaches your consumers
every day, through a variety of media,
and we can help you be part of that
conversation.
10. Meet Some of the Talent
Our Moms Cover More than Parenting
(and we have dads too!)
11. We Represent a Wide Range of Content Verticals…
• Lifestyle
• Crafting/Handmade
• Fitness
• Food/Entertaining
• Shopping
• Beauty
• Design
• Fashion
• Humor
• Technology
12. Style & Design
Erin Loechner Sarah James Roxanna Sarmiento
Gabrielle Blair Susan Wagner Morgan Shanahan
13. Crafting & Handmade
Laurie Turk How Does She Shelley Smith
Amy Locurto Lara Garner Brenda Ponnay
