In the world of social media marketing, it’s vital to look beyond followers, following, and tweets. Evaluate how you’re building relationships with your community. Are you providing value and receiving value throughout the experience? Like any other relationship, it’s a two-way street. We’ve put together 7 Follower Tips for Twitter. Keep your community happy, keep them engaged, and focus on cultivating relationships.

1. W E B MOBILE SOCIAL
Analyze Build Cultivate

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77FOLLOWER TIPSFOLLOWER TIPS
TWITTERTWITTERforfor

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1. ENGAGE YOUR CUSTOMER
77% 67%
of shared images
have no reference
to a brand, BUT...
of TWITTER users are
likely to buy from a
brand they follow
COLA

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TWITTER ENGAGEMENT RATES ARE
17%
19%
Higher on the weekend
Of brand tweets happen
on the weekends

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36% 40%
of links shared on
Twitter are images
of people respond
better to visual info
than just plain text

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videos are four timesmore
likely to be shared than branded online video
3. USE VIDEOS

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YouTube videos
are shared on
Twitter
every minute
4 DAYS of

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1. Rise of image-centric social media
Why are images so popular?
2. Images have become interactive

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higher interaction rate
for Tweets under
100 characters
4. KEEP IT SHORT
21%

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5. USE #HASHTAGS
retweeted
Tweets with hashtags are
2 TIMES more likely
to be
more engagement when the
magic number of 1 to 2
hashtags is used
21%

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INDEX EMOTIONS - #Vague #OhNoHeDidnt
IDENTIFY A BRAND - #Ferrari
RECOMMEND A PRODUCT - #BestRead
FIND EXPERTS - #AskAgent
CONNECT W/LIKE-MINDED PEOPLE - #MemoirChat
What can hashtags do?

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6. ASK FOR RETWEETS
92% 26%
of retweets are
based on
“interesting content.”
Only are due
to inclusion of
“please RT!”
in the tweet

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7. USE CONTESTS
One contest can increase
your followers by
100s or 1000s

14. Thank you!
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