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2. 5 Ways to Quickly
Start Building a
Mailing List

3. Of all the things that an Internet
marketer can do, building and
maintaining an email list is one of the
most important – it’s right up there
with maintaining a blog and social
network profiles.

4. That is because unlike many other
methods of communication (including
said blog), email is much more
effective and has better results for
campaigns than just about anything
else.

5. The reason for that is that email is one
of the more personal ways of
communication, and if a person gave
you their email address, they already
have a certain degree of trust towards
you or your product, which makes it
easier to offer them new things that
they may be interested in.

6. But how do you build an email list and
increase the number of subscribers on
an existing one? Here are 5 ways to
quickly start building a mailing list:

7. Building a Mailing List | Offer
free stuff.
Offering something to people in
exchange for their email address is
practically the most popular method
of building an email list.

8. It’s easy to set up, and it’s pretty
straightforward to both parties: you
give away something useful or
entertaining, the subscriber gives you
their email address and by
definition, consent to receive
occasional emails from you.

9. Of course, you shouldn’t just blast them
with marketing emails afterwards, or
they will unsubscribe pretty quickly. You
can offer a free
eBook, report, app, template or
anything else that is easily
downloadable (physical products would
work, too, but it’s very difficult and
expensive to manage and ship them).

10. Building a Mailing List | Offer
useful information.
If you offer people great information on
your site, you can set up an email list
that would further send them more
great information, as well as stuff that is
not available on your site.

11. This is a great way to get loyal
subscribers, because if they like the
content on your site so much that
they’re willing to subscribe to an email
list, they’ll most probably open most of
your emails, including those where you
offer something for sale or for which
you get a commission.

12. Building a Mailing List | Offer
secret information.
If you have some insider information
about your niche or industry, offering it
to email subscribers could be a great
way to get more people to sign up.

13. Of course, you must have some credible
sources, not just make up the stuff, but
if it’s verifiable (like a secret discount at
HP’s online store, for example), the
word will spread pretty quickly and you
may get more subscribers than you
originally planned for.

14. Building a Mailing List | Give
them popularity or exclusivity.
People have a lot of reasons to do
things, but there are some that will
always work and will get everyone
interested. Exclusivity and popularity
are two of those motivations.

15. If you can give people exclusivity or
popularity, they will subscribe and tell
their friends, as well. How do you do
that? Well, you could have them join
your secret forum automatically, give
them the ability to post on your blog
(with your moderation, of course),
provide exclusive content that no one
else will know, and more.

16. Come up with something unique and
you can get a lot of subscribers very
fast.

17. Building a Mailing List | Run a
contest/giveaway.
A contest or giveaway is one of the best
things you can do online. If the prize is
worth it and you market the event well
(on Facebook, Twitter and your
blog), there can be thousands of people
that will spread the word to thousands
more.

18. You should give away something
substantial enough, like an iPod Touch
or a tablet on a tech blog, for example –
the cost is not that high, as it’s only one
prize, but you can make a killing out of
the list that you’ll build thanks to that.

19. An email list is one of the most
important assets any Internet marketer
can have, but as with anything else, it
needs regular maintenance and more
importantly, it needs to grow – the
bigger your list, the higher the chance
that you will be heard and the higher
your revenue will be, it’s as simple as
that. Use the above tips to get started
and keep at it!