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2. What Should Be
Your Expectations
of Google+?

3. Facebook, any way you
look at it, is the king of
social media.

4. However, trying to make its way on
the scene of social media marketing
is Google+, Google’s answer to
Facebook. Oh, they had big promises
as they came into the marketplace,
but the harsh reality is that Google+ is
simply no Facebook.

5. While I personally enjoy some of the
benefits of G+, such as the Circles, the
design, the ease of uploading video
quickly, & video chat, the fact is that
all these benefits just don’t seem to
be enough to entice me to switch
from the well established habit of
using Facebook to G+.

6. It’s just my theory, but if G+ was
created before Facebook, G+ would be
the social media giant because the
platform is a little better. This is a
good lesson in why you don’t want to
come up with a good idea second.

7. But, fear not, if you have invested
time and energy into their new social
product, as it does have it’s purposes
and there is a reason why you should
keep it up- SEO or search engine
optimization.

8. The Main Google+ Advantage
What you will find in the ever growing
field of search engine optimization is
that you have to have a bunch of eggs
in your basket, one them being
Google+.

9. This tool is greatly influencing the
results of its highly coveted searches
and you can help your site be ranked
higher in the results by logging into
your Google+ account on a regular
basis.

10. Another tool that is being used by
Google is Search Plus Your World. This
incorporates search results from your
circle’s experience. It’s a more
personalized tool than Facebook, but
it’s rarely used by most Google +ers.

11. However, as far as SEO goes, Google+
has greatly influenced the results of
its searches. By logging into your
Google+ account, any of your pages or
those of people in your circles have
more probability of appearing in the
“related people and pages” bar when
you conduct a search in Google.

12. The company is ranking their pages
and people higher whenever they set
up a Google+ account. Is this fair?
Who’s to say? But it’s true and by
playing the game and setting up your
account, you can get better rankings.
So regardless of what you’re searching
for, the results are skewed/influenced
by your Google account.

13. The magic number to get your website
higher in the searches is apparently
once every 72 hours. Research shows
that within 3 days of each post, you
will rank higher in those searches that
have anything to do with your type of
page. To be prepared for this, have
your website ready to take advantage
of the heavier exposure that comes
from higher SEO rankings.

14. So, the bottom line is that while users
cannot begin to expect the kind of
social media marketing that Facebook
contributes, there are some uses to
Google+ and it should be used in
conjunction with your other SEO
techniques to keep your site at the
top of King Google’s search results.