5. Time spent on ORKUT by it’s users
19%
38%
38%
5%
6 MONTHS 1 YEAR 2 YEARS > 2 YEARS
6. Purpose of using ORKUT
86%
7%
7% 0%
FRIENDS BUSINESS TIME-PASS OTHERS
7. Media vehicles used for marketing
45%
16%
26%
13%
Broadcasting Internet Newspaper & Print media Hoardings
8. Factors restricting the companies from
marketing their products through ORKUT
50%
2%
28%
20%
Lack of security Lack of awareness
Lack of credibility Reluctance on the part of users
9. SWOT Analysis
Strengths
o Integrated with offerings made by
Google, thus increased reach
o Early market entry enabled
increased customer base
o Can function as a platform to
share videos and photo
o Available in over 48 languages
with localized options
Weakness
o Unable to withstand competition
by not innovating
o Unable to attract professional
user accounts
o Prone to hacking and fake
accounts
o Facebook took Orkut by storm
leading to change in customer
loyalties
10. SWOT Analysis
Opportunities
o They can operate in the untagged
market such as China, which has no
access to social networking sites.
o Orkut can also earn from movie
subscriptions because majority of
people watch movies online and it
can take benefit from it.
o It can be used as a market place
i.e. people can sell and purchase
products via Facebook
Threats
o Competitors present in market
especially Facebook
o New upcoming social networking
websites
o Fake accounts and hacking
instances
12. Why people left ORKUT and migrate
to Facebook?
Privacy
Search
Design
Tags in photos
Promotion
Virtual Gifts
Launch timing
Entertainment
14. Continued…….
No like application
No tag application
Follow
Blog
Privacy options
15. Missed Opportunities of ORKUT
Increase more application capability.
Multimedia sharing.
Enhance the privacy and security of the profiles created by the end users.
Publicity.
Implementing few regional languages depending on the geographical market
like Hindi for Indian users
Innovation
